Stay ConnectedFor Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams.
Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers.
Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.
This week our host Brandi Starr is joined by the rest of the Tegrita Executive team; Mike Geller, Rolly Keenan, and Max Stoddard.
Mike Geller is the cofounder of Tegrita and is the firm's principal technologist. Mike graduated from the famed Toronto Metropolitan University and wasted no time in building a 20-year career covering all angles of marketing technology consultancy. Mike's a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children.
Rolly Keenan is the Chief Revenue Officer at Tegrita and resides in Colorado. He is a born leader and the key growth specialist at Tegrita. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University's Kellogg School of Management, Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has even spent time in training for high-stakes negotiation protocol for hostage situations. He is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala.
Max Stoddard is the Chief of Staff at Tegrita and is passionate about enabling growth & success. She loves seeing anything run more smoothly and people achieve more because of her contribution. Having spent most of her career working for start-ups, within established companies embarking on something new and in traditional industries in the midst of disruption. She strives to make things better! She's mentored many colleagues and helped others build their careers. Max has flipped existing, outdated processes on their heads to streamline and add sanity to obsolete approaches. She has also helped build new processes and practices from the ground up for ground-breaking services and products.
Brandi Starr is the Chief Operating Officer at Tegrita and of course, the host of Revenue Rehab. Brandi is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. In her role at Tegrita, Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Voted one of the top 50 Women You Need to Know in Martech, 2018 Brandi's 20+ year career has spanned a variety of industries and marketing disciplines. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. When she's not making the magic happen, you can find her on a plane (she loves to travel), eating street tacos (#TacosAreLife), or spending time with her family.
On the couch in this week's episode of Revenue Rehab, Brandi and the ELT will unpack Tegrita's unique approach and universal business insights in Tegrita at Ten: Innovations & Universal Lessons.
Links:Get in touch with the team on LinkedIn:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Kim Barnes, Co-Founder at Parenting Aging Parents.
Kim Barnes has spent 30+ years on the air! She was an award-winning reporter and news anchor for 15 years. Since leaving news, she is also seen in corporate videos, commercials and does voiceover work.
Kim works with her former sportscaster husband as Barnes Team Media where they work with executives, entrepreneurs, speakers, and small business owners who want to improve their on-camera presence for video, virtual presentations, media interviews, as well as public speaking. They have a son who graduated from Texas A&M and a daughter who graduated from UT.
Kim & Mike also have parents in their 80's in Dallas and Houston and are navigating long distance caregiving. They launched Parenting Aging Parents in 2021 to help others trying to help their parents.
Parenting Aging Parents provides content, connection, and community so caregivers don't feel alone and have the information they need to navigate this challenging time. PAP has a website with 80+ expert interviews and they lead a private Facebook group with more than 9000 adult children. They like to say, "We're all in this together!".
On the couch in this week's episode of Revenue Rehab, Brandi and Kim will tackle finding harmony in work, life, and parental support in Executive Caregivers: Managing Work and Elderly Parents.
Links:Get in touch with Kim Barnes and Parenting Aging Parents on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by returning guest, Avnita Gulati, Head of Marketing at Genasys Inc.
Avnita is a B2B enterprise marketing executive with experience leading revenue-based marketing organization that delivers new business pipeline and expands footprint within the customer base. As a change agent, Avnita leverages data, technology, and analytics to deliver successful, scalable marketing programs that drive company growth.
Avnita drives transformation by leading the vision for global go-to-market planning, steering cross functional collaboration through alignment, and building a multi-channel marketing strategy. She empowers and motivates the team by creating a culture of innovation and growth to support the company's evolution and develops a long-term strategy that's rooted in program performance, scalable models, and analytics.
On the couch in this week's episode of Revenue Rehab, Brandi and Avnita will tackle Two Leaders, One Vision: The CEO & CMO Alliance That Transformed a Brand.
Links:Get in touch with Avnita Gualti on:
Episode 10 - Celebrate Your Small Wins - Leading to Create a Collaborative Culture
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Kasper Sierslev, CCO at ZITE.
Kasper has more than 20 years of experience in the advertising industry and numerous creative awards for his work.
He has written two best-selling books on the subject and worked with big international brands such as Apple, Lego, and Mars.
Kasper has built and directed the in-house creative departments at Maersk, Georg Jensen, and Saxo Bank and has helped other organizations and brands set up their teams.
On the couch in this week's episode of Revenue Rehab, Brandi and Kasper will tackle In-House vs. External: Crafting the Ultimate Marketing Ecosystem.
Links:Get in touch with Kasper Sierslev on:
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Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Jason Yarborough, Co-Founder at Arcadia.
Jason is a relationship builder, Revenue Growth Strategist, and Podcast Host who is passionate about people, partnerships, and purpose. Tenured VP, Partnerships with experience scaling ecosystems and now training field teams how to implement partner data and strategy into their daily activities.
Jason lives in Montana with his wife Sam and two kids and spend their free time hiking, fly fishing, and skiing. Jason and his wife, also host a partnerships podcast called Friends with Benefits.
On the couch in this week's episode of Revenue Rehab, The Profitable Partnership: Navigating Revenue-Generating Alliances.
Links:Get in touch with Jason Yarborough on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Drew Smith, CEO/Founder for Attributa.
As the CEO/Founder for Attributa, Drew is passionate about helping B2B organizations solve complex marketing attribution challenges. With a broad range of marketing experience, including event management, partner marketing, web marketing, email marketing and most recently marketing/revenue operations, Drew understands the complex challenges that CMOs face when trying to tie disparate channels into a cohesive attribution story.
On the couch in this week's episode of Revenue Rehab, Brandi and Drew will tackle The Attribution Debate: What Level is Worth It.
Links:Get in touch with Drew Smith on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Brian Cooper, Marketing professional and Author.
Brian was most recently the Vice President of the Digital, Data, and Demand team at Juniper Networks. He has also served on the board of directors for the Advertising Research Foundation and the Marketing Science Institute.
He is a frequent publisher, including an article titled "Don't Buy the Wrong Marketing Tech" in the Harvard Business Review and a book titled "Custom Surveys Within your Budget."
Prior to Juniper, Brian served on the senior leadership team at RealityMine where he built a US, West Coast presence for the company. Before joining RealityMine, he was the SVP for the customer, employee, and reputation practice for the western region where he was responsible for designing and overseeing research programs, maintaining client relationships, and managing a team of account executives, research managers, and project managers.
Brian holds a Bachelor of Science degree in Economics from Southern Oregon University and an MBA from the Wharton School of Business, University of Pennsylvania.
On the couch in this weeks' episode of Revenue Rehab, Brandi and Brian will tackle Avoid the Hype: Making Smart Choices in Marketing Tech.
Links:Get in touch with Brian Cooper on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Deevo Tindall, CEO of Fusion Creative.
Deevo is an extraordinary Entrepreneur, Holistic Branding Strategist, and Content Creator who redefines brand narratives with innovation and authenticity. After a thriving corporate career spanning over 15 years, Deevo embarked on an audacious journey to rewrite the rules of branding through his own entrepreneurial venture.
With an approach to branding that transcends superficial elements, Deevo understands that it's about crafting an immersive experience that resonates deeply with audiences. As the CEO of Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers. Beyond his strategic acumen, Deevo is a master storyteller and master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution.
On the couch in this weeks' episode of Revenue Rehab, Brandi and Deevo will tackle From Corporate to Creative: Navigating the Entrepreneurial Journey.
Links:Get in touch with Deevo Tindall on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Denmark Francisco, CMO of BlackBox Consulting & Advisory.
A seasoned marketing executive with 15 years of expertise driving revenue growth and achieving outstanding results for start-up ventures, Denmark's career highlights include assisting four start-up's in achieving successful acquisitions, contributing to a total value of $860 million. Denmark has achieved significant achievements as a CMO, such as catapulting KnowBe4's annual recurring revenue (ARR) from $62 million to $117 million within a single year. He also played a pivotal role in scaling Jive Communications from $15 million to $30 million ARR, leading to its subsequent acquisition by LogMeIn for $342 million. With a proficiency in growth hacking, he successfully scaled DigitalOcean's user base from 500 to an impressive 10,000 users. In 2019, he continued to excel, elevating Emailage's ARR from $25 million to $40 million, ultimately resulting in its acquisition by RELX for $480 million in 2020.
Denmark's skill set encompasses various aspects of marketing, including product marketing, demand generation, marketing communications, and sales development. His unique approach to marketing is rooted in a scientific and mathematical framework, prioritizing data-driven analysis, bringing a distinctive blend of CFO, CRO, and CMO thinking and action to the table. Throughout his career, he has consistently exceeded target KPIs, including LTV/CAC (>7x), Gross Retention (>95%), Net Retention (>120%), and Sales Efficiency (>1.0x), underscoring his unwavering commitment to delivering exceptional results. As a CMO/VP of Marketing, he is well-equipped to make a significant impact and contribute to the success of the next great company.
On the couch in this weeks' episode of Revenue Rehab, Brandi and Denmark will tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.
Links:Get in touch with Denmark Francisco on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
This week our host Brandi Starr is joined by Erik Huberman, CEO & Founder of Hawke Media and the Co-Founder of Hawke Ventures.
CEO & Founder Erik Huberman launched Hawke Media in 2014, growing the company value to over $150M and working with 3,000+ brands worldwide.
Hawke Media is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results.
Prior to Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26.
As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers.
On the couch in this week's episode of Revenue Rehab, Brandi and Erik will tackle The Tipping Point: Signs You're Ready to Outsource Marketing Efforts.
Links:Get in touch with Erik Huberman on:
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
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