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    Arts

    Respecting the Beer

    The smartest podcast for nerdy brewers and beer lovers in under thirty minutes.

    Hosted by owners of McFleshman’s Brewing Co, Bobby and Allison Fleshman with special apparances from Ciceron and historian, Joel Hermansen. Kept on subject by Gary Arndt, host of Everything Everywhere Daily.

    In our first few episodes, we cover the origins of McFleshman’s brewery and brew master, Bobby Fleshman. While studying for a PhD in astrophysics, Bobby fell in love with homebrewing. After consistently winning brewing competitions, he and his wife Allison decided to start a brewery with a different type of experience. Thus McFleshman’s was born!

    Other topics covered include: craft brewing, the chemical make up of beer, the differences between the huge variety of beers, how color affects beer’s taste, homebrewing, starting a brewery, why beer get’s skunked, the origins of hops, the business of brewing, Benedictine Monk’s effect on brewing, Hildegard of Bingen, Charlie Bamforth, Louis Pasteur, contract brewing, remote beer pumping, getting a business loan, brewery operations, creating stand operating procedures, Sierra Nevada Brewing, brewing collaboration, Dry January, Reinhehtsgebot, beer history, New Realm Brewing Co, Mitch Steele, and much more.

    Advertise

    Copyright: © Copyright 2024 McFleshman's Brewing Co

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How a Brewery Prepares for Festival Season May 05, 2025
    Show notes

    Timing is everything for a brewery. Bobby, Allison, and Joel give Gary the low down on how McFleshman's prepares for summer and fall festivals, making sure they have the right beer for the right day. All while preparing to expand the brew room and what's on tap!

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 Let's Talk Beer Festivals

    03:08 Challenges of Brewing Seasonal Beers

    04:36 The Importance of Lagering

    09:52 Balancing Supply and Demand

    17:18 Upcoming Events and Final Thoughts

    17:56 McFleshman's Bday and 547 Day Celebrations

    19:17 Supplying the 547 Dealer

    20:28 Recognizing Regulars and Community Support

    24:03 Challenges in Beer Production and Scheduling

    27:42 Belgian Beers and Quick Turnarounds

    29:35 Future Expansion: Beer and Building

    33:41 Join the Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    The History and Purpose of Beer Gardens Apr 28, 2025
    Show notes

    How did beer gardens come to be and what makes them an integral part of brewing culture? Allison, Bobby, and Joel teach Gary about the the history and science of biergartens and recount their own experience of building the McFleshman's beer garden.

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 The History and Origin of Beer Gardens

    02:35 The Science Behind Beer Gardens

    04:43 The Evolution of Beer Gardens

    07:13 Building of McFleshman's Beer Garden

    12:08 DIY Efforts and Community Involvement

    17:00 Gary's Prohibition Room Idea

    17:19 Tapping into the Community Network

    18:51 The Hop Trees Project

    21:32 Beer Garden Enhancements

    24:51 Ruining Allison's Financial Plans

    26:34 Historical Pavers for the Beer Garden

    29:45 Come visit the beer garden this summer!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    The Art of Ale Sales w/ Stephanie Harvey Apr 21, 2025
    Show notes

    Stephanie Harvey of Stillmank Brewing shares embarassing stories of Bobby from her time marketing at McFleshman's and how she markets local beer to bars through personal connection.

    In Green Bay for the draft? Stop by Stillmank Brewing for a Draft Day pint!

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 Introducing Stephanie Harvey

    00:30 From Fine Art to Beer Marketing

    02:29 The Importance of Marketing in Brewing

    05:28 Challenges and Strategies in Beer Sales

    07:59 Beer Culture and Market Perception

    13:54 McFleshman's USPs

    15:53 Navigating the Craft Beer Space

    17:34 The Importance of Local Beers

    19:16 The Future of Craft Breweries?

    25:01 Marketing Strategies for Small Breweries

    29:54 Green Bay Draft Day Beer

    32:39 Later Stephanie

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    The Shrink of Drink Returns w/ Eric Eastman Apr 14, 2025
    Show notes

    Eric Eastman, the Shrink of Drink, joins Gary, Allison, and Joel to discuss the psychological and sensory influences behind why we enjoy different types of beer. From nature versus nurture to sensory interaction, what makes your favorite brew, yours?

    Listen to Eric's podcast, MysterE's Mysteries: https://lnns.co/pd75mUR1IS-

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 Welcome the Shrink of Drink

    01:42 The Science of Taste Preferences

    04:22 Persuasion in Beer Enjoyment

    07:35 The Role of Environment and Music

    12:27 The Language of Taste

    15:00 Blind Beer Tasting Experience

    15:51 Understanding Beer Sensory Perception

    16:32 The Just Noticeable Difference in Beer Tasting

    18:10 Training for Beer Tasting

    20:02 Comparing Beer and Wine

    21:23 The Influence of Social Norms on Taste

    22:29 The Most Expensive Beer in the World

    27:42 The Power of Visual Appeal in Beer

    30:09 Conclusion and Farewell

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Protecting Water, Protecting Beer w/ John O'Boyle Apr 07, 2025
    Show notes

    John O'Boyle has many titles: Tony award winner, Olympians, McFleshman's regular. His favorite right now? Aqua Protector of Northeast Wisconsin.

    John represents the Northeast Wisconsin Land Trust, a non-profit working to preserve the local water and land for future generation of beer drinkers.

    Support the NEW Land Trust: https://www.newlt.org/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 Welcoming John O'Boyle

    01:28 History of the Fox River and Clean Water Act

    02:16 Northeast Wisconsin Land Trust

    14:11 The 547 Float Experiment...

    15:39 Discussing Hoppy Beers and Triple 547

    16:30 The Impact of Honey on Beer

    20:00 More Luker Faucets?

    21:30 Favorite Beers and Beer History

    23:29 Future of the NEW Land Trust

    26:16 Support the Land Trust and Preseve Beer!

    27:35 See you next week!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Behind the Barrels w/ the Barrel Broker, John Gill Mar 31, 2025
    Show notes

    Ever wonder where McFleshman's gets their barrels for cask aging? John Gill, the Barrel Broker, joins us to discuss the origins of his business, the evolution of barrel aging, and the intricacies of sourcing and selling barrels for wine, beer, and spirits.

    Whatever kind of barrel you're looking for, reach out to the Barrel Broker!

    Phone:  (262) 236-9189

    Website: https://barrelbroker.com/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 John Gill's Journey into Barrel Brokering

    02:15 Early Challenges and Growth

    07:22 Transition to Wisconsin and Business Evolution

    12:18 Barrel Types and Clientele

    15:05 The Importance of Barrel Quality

    17:32 Wine Barrels vs. Spirit Barrels

    28:45 Barrel Aging Techniques and Best Practices

    30:52 Visit BarrelBroker.com

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    The Low Down on Leinenkugels w/ Badger Beer Report Mar 24, 2025
    Show notes

    What the heck happened to Leinenkugels? What's gonna happen to your beloved Summer Shandy? Badger Beer Report's Chris Drosner and Landon Cerny give us the report about the recent shutting down of the original Chippewa Falls brewery and what Molson-Coors has in store for the brand.

    Follow the Badger Beer Report:

    • Website: https://www.badgerbeerreport.com/
    • Youtube: https://www.youtube.com/channel/UCxI3oRDWGzeTMJJJjP4e0iA
    • Instagram: https://www.instagram.com/badgerbeerreport/

    Follow Chris Drosner:

    • Bluesky: https://web-cdn.bsky.app/profile/wibeerbaron.bsky.social

    Follow Landon Cerny:

    • Instagram: https://www.instagram.com/thecerny/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 Welcoming Badger Beer Report

    02:35 History of Leinenkugel's Brewery

    04:08 Leinenkugel's Acquisition by Miller

    09:51 Leinenkugel's Popular Beers and Innovations

    19:58 Recent Developments and Brewery Closure

    23:15 Impact on the Community and Future Speculations

    30:54 Thanks to Badger Beer Report

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Beer Tasting 201 w/ Professor Allison Fleshman Mar 17, 2025
    Show notes

    Welcome to science class! Professor Allison Fleshman teaches you all about the science behind tasting that pint in your hand.

    This is a glimpse behind the curtain of McFleshman's Beer Academy! A in-person class with taste tests and fancy visuals.

    Sign up for our next available class here: https://www.mcfleshmans.com/mcfleshmans-beer-academy/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 Intro to Beer Tasting

    03:43 Experiment: Drink Beer With a Straw

    08:24 Science of Beer Tasting 101

    15:29 Aromatic Compounds: Terpenes

    21:33 Yorkshire Round VS Tall Mast Taste Test

    23:51 Mouthfeel: Carbonation, Viscoscity, and Aftertaste

    30:02 Not that Kind of Chemist!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Charlie Bamforth Soliloquies About Beer Foam Mar 10, 2025
    Show notes

    Charlie Bamforth of Sierra Nevada Brewing and former professor at UC Davis talks to us about the importance of beer foam and who would be on his Mount Rushmore of Beer.

    Hear the full conversation by subscribing to our Patreon!

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 Welcoming Back Charlie Bamforth

    01:03 The History of Beer and Brewing

    07:35 The Importance of Foam in Beer

    23:07 The Evolution of American Beer

    24:43 Mount Rushmore of Craft Brewing

    26:55 Conclusion and Farewell

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Charlie Bamforth Lectures Us On Beer Being "Unhealthy" Mar 03, 2025
    Show notes

    The Pope of Foam graces us with an appearance! Charlie Bamforth, Bobby's mentor and current consultant for Sierra Nevada Brewing, joins us to talk about his career path and his view on low alcohol trends and beer being deemed "unhealthy."

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    TIMELINE

    00:00 Bow your heads for the Pope of Foam!

    00:56 Charlie Bamforth's pilgrimage to beer

    02:46 Pretending we know soccer scores

    04:08 Is beer really that unhealthy?

    12:55 The French Paradox: Why is wine "healthy"?

    23:06 Moderation and Dry January thoughts

    25:38 Low alcohol beers trends

    31:00 Charlie will be back next week!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


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