Respecting the Beer

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

This is Your Brain on Beer w/ MysterE's Mysteries Oct 28, 2024

Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.

Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-

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EMAIL

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--

TIMELINE

00:00 MysterE... Part 2!

00:13 The Psychology of Overconfidence in Beer Tasting

01:09 The Concept of Just Noticeable Difference

02:41 The Influence of Price and Scarcity on Consumer Choice

05:36 The Nightclub Effect: Exclusivity in Beer Culture

07:03 The Evolution of Brand Loyalty in the Beer Industry

08:35 Parallels Between Beer and Music

09:07 Reflecting on the Fest Beer Experience

09:35 The Digital Age VS Real-Life Experiences

11:05 The Magic of Contextual Experiences

13:24 Psychological Insights for Beer Marketing

15:55 Building a Community-Centric Brew Pub at McFleshman's

18:06 Innovative Design and Psychology in Action: The Lemming Effect

19:34 The Stairs Were Gary's Idea

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

The Psychology of Beer w/ MysterE's Mysteries Oct 21, 2024

Eric Eastman joins Gary and Bobby for a rowdy round of psychology and beer. Find out why you're just like Pavlov's dogs, why beer tastes different depending on what bar you're in, and much more.

Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-

PATREON

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--

TIMELINE

00:00 Introducing MysterE's Mysteries: Eric Eastman!

01:07 Psychology of Beer: Mere Exposure Effect

03:28 Regional Beer Preferences and Familiarity

06:36 Explorers vs. Traditionalists in Beer Choices

07:43 Generational Differences in Beer Consumption

09:33 The Influence of Social Circles on Beer Choices

10:23 The Role of Bartenders in Shaping Beer Experiences

11:03 Psychological Phenomena and Beer Perception

11:43 The Bachelor Effect: Emotional Ties to Beer

15:25 Associative Learning and Beer Enjoyment

18:33 The Science Behind Beer and Food Consumption

19:52 Designing the Perfect Beer Experience

21:12 Conclusion and Next Steps

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

What Exactly is Sour Beer? Oct 14, 2024

Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman delve into of sour beers, exploring their history, production, and distinct flavor profiles.

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--

TIMELINE

00:00 Introduction to the Episode

00:18 The Fascination with Sour Beers

01:00 A Fancy Sour Beer Experience

03:48 Understanding the Science Behind Sour Beers

08:19 Blending Sours: A Gueuze

09:23 Exploring Belgian and German Sour Traditions

12:17 The 10 Paces Sour Series (Gary's Go To)

15:53 Breaking Into Food Markets: Hot sauce, mustards, etc.

24:07 Conclusion and Farewell

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

From Hop to Tap: How a New Beer is Created Oct 07, 2024

Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.

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--

TIMELINE

00:00 Science is Physics or Stamp Collecting

00:28 Exploring the Taxonomy of Alcohol

01:19 The Creation of a New Beer

02:34 Designing and Naming Challenges

05:06 Marketing and Branding Strategies for New Beers

17:29 The Story Behind 547 and Toronado

20:26 The Future Family of 547

22:20 Conclusion and Farewell

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

What the Heck is Decoction? Sep 30, 2024

What the heck is decoction? Something Gary Arndt doesn't know! Bobby and Allison Fleshman finally teach Gary something new about this old school reduction process.

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--

TIMELINE

00:00 A Thing of Witches?

00:14 What is Decoction?

01:39 Historical Context of Decoction

03:41 Defining Decoction: The Oatmeal Example

06:26 Decoction in Modern Brewing

10:01 The Maillard Reaction

11:36 Practical Examples and Benefits in Brewing

16:49 Challenges and Brewer Perspectives

21:59 Is decoction worth it for business?

27:50 Conclusion and Outro

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

The Pumpkin Episode: Harvest Time at the Brewery Sep 23, 2024

Let's ditch Gary and talk about pumpkins! Bobby Fleshman and Allison McCoy-Fleshman discuss the chaos of brewing beer during harvest time. Sometimes you have to drop everything to get 250 gallons of apple cider. Sometimes you reveal this year's pumpkin special. It happens.

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--

TIMELINE

00:00 Where's Gary?

00:43 Seasonal Changes and Oktoberfest

02:18 Apple Cider Production

07:15 Cherry Cider and Gluten-Free Options

18:35 Pumpkin Beer: Spice vs. Real Pumpkin

24:22 Harvesting Hops and Conclusion

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Why Barrel Aged Beer is Just Better Sep 16, 2024

Just put it in a bucket and let it sit right? No so much. Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the intricacies of barrel aging beer, exploring the unique flavors and complexities it brings. They also discuss the technical and economic challenges of creating such distinctive brews .

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--

TIMELINE

00:00 Introduction and Welcome

00:56 What is Barrel-Aged Beer?

01:23 The Barrel Broker and Barrel Types

03:12 Barrel Preparation and Aging Process

08:38 Sour Beers and Wine Barrels

18:06 The Economics and Challenges of Barrel Aging

22:02 Special Beers and Accidental Discoveries

23:39 Conclusion and Farewell

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

How Brewers Develop the Right Tasting Palate Sep 09, 2024

Gary Arndt, and Allison McCoy-Fleshman grill Bobby Fleshman about his beer recipe creation process and developing his palate. From sensory experiences of ingredients to the art of flavor creation, they get a little nerdy.

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--

TIMELINE

00:00 Introduction and Hosts

00:14 What Inspires Bobby's Brewing Palate?

01:11 Bobby's Brewing Journey

03:22 What are base malts?

05:45 Understanding Flavors in Brewing (esters, phenolic, skunks)

10:48 Developing a Beer Palate (eat some grain!)

18:27 The Art and Business of Fruited Beers

25:34 Could you fat wash a beer?

26:55 Conclusion and Farewell

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

The Fancy Faucet: Our New Czech Style Side-Pull Sep 02, 2024

We've got a new toy! Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman are back at the table and get over excited about a faucet. A fancy, new Czech side-pull beer faucet which will totally change our foam game. They discuss the technical marvels of the faucet, its origins, and its potential to revolutionize their beer offerings.

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--

TIMELINE

00:00 Introduction

00:17 Bobby's New Toy: The Lukr Double Side-Pull Faucet

00:58 The Journey to the Side Pull

01:53 What's a side pull?

02:32 The Czech Beer Culture and Lovers of Foam

05:15 Technicalities of Pouring Beer

06:53 The Engineering Behind the Lukr Faucet

08:06 Practical Applications and Challenges

16:54 The Pursuit of the Perfect Pour

20:35 Will the fancy faucet be installed by the time you visit McFleshmans?

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

From Micro to Macro and Back Again: 20th Century Brewing Aug 26, 2024

Gary Arndt, Allison McCoy, and Joel Hermensen delve into the history and evolution of American brewing from the Prohibition era to the present-day craft beer movement. They note the ebb and flow of macro/micro brewing, highlighting the biggest names in both.

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--

TIMELINE

00:00 Introduction and Hosts

00:47 Prohibition and Its Aftermath

01:31 World War II and Beer Consolidation

03:10 Post-War Beer Culture

04:27 Regional Breweries and Advertising

06:16 The Rise of Craft Beer

16:29 Homebrewing Revolution

23:03 Modern Craft Beer Industry

25:43 Conclusion and Community

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

The Rise of Lagers: 19th Century American Beer Aug 19, 2024

Gary Arndt and Allison McCoy are joined again by the sage of suds, Joel Hermansen, to discuss the transformation of beer into lager in the United States during the 19th century. Key points include the influence of German immigrants in bringing lager yeast and culture, the roles of cities like Milwaukee and St. Louis in brewing history, the impact of innovations such as the Erie Canal and pasteurization, and the rise of the temperance movement during this period.

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--

TIMELINE

00:00 Introduction and Hosts Introduction

00:21 Overview of 19th Century Lagers

01:15 German Influence and Lager Yeast

03:30 Brewing Cities: St. Louis vs. Milwaukee

07:37 Impact of the Erie Canal

09:06 Irish Influence and Stouts

14:56 Refrigeration and Pasteurization

19:24 Industrialization of Beer

22:29 Temperance Movement and Prohibition

27:24 Down with the Patriarchy

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Would We Enjoy Revolutionary Era Beer? Aug 12, 2024

The Historian of Hops, Joel Hermensen, returns to teach Gary and Allison about brewing during the early years of the United States. Were there any hops? What were the founding father's brewing? If you went into a public house, would you like the beer?

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--

TIMELINE

00:00 Introduction and Guest Introductions

00:31 The Unique History of Beer in America

03:55 Pre-Columbian Beer Practices

07:38 European Influence on American Beer

10:10 Beer in Early American Colonies

20:42 Beer and the American Revolution

27:31 Challenges of Early American Brewing

32:19 Conclusion and Final Thoughts

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Gastropod's Nicola Twilley Tells How Polly Pennington Changed Refrigeration Aug 05, 2024

Have you ever heard of Polly Pennington? The badass pHD chemist who changed refrigeration? Nicola Twilley joins Gary, Bobby, and Allison again to talk about early brewing trends in America and M.E. Pennington's story.

GRAB THE BOOK

Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite

NICOLA TWILLEY BIO

Nicola Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.

Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.

--

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EMAIL

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--

TIMELINE

00:00 Introduction and Welcome

00:25 The Importance of Lager in Beer Culture

03:34 Steam Beer and Refrigeration Challenges

07:45 The Evolution of Refrigeration in Brewing

11:22 Polly Pennington: The Unsung Hero of Refrigeration

18:16 What else is in the book?

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Nicola Twilley of Gastropod Teaches Us About Refrigeration! Jul 29, 2024

Beer is best served cold but it wasn't that way for most of human history! Nicola Twilley joins Gary, Bobby, and Allison to talk about the history of refrigeration and how brewers changed the world (of refrigeration).

GRAB THE BOOK

Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite

NICOLA TWILLEY BIO

Nicole Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.

Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.

PATREON

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--

EPISODE TIMELINE

00:00 Introducing Nicola Twilley

00:45 The History of Cold and Refrigeration

03:25 Early Innovations in Creating Cold, Ice Harvesting

05:52 The Role of Thermodynamics in Refrigeration

10:30 The Natural Ice Industry and Its Challenges

13:14 Refrigeration's Impact on Brewing

17:12 The Evolution of Beer Storage and Transportation

29:23 Conclusion, Come Back for Part 2

--

CREDITS

Hosts:

https://www.stonearchbrewpub.com/

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

What NOT to Do When Opening a Brewery Jul 22, 2024

Learn from our mistakes! Gary Ardnt grills three brewery owners on their mistakes when opening a brewery. Bobby and Allison Fleshman of McFleshmans, Steve Lonsway of Stone Arch Brew Pub, and Oliver Behm of Hop Yard Ale Works reminisce on hard lessons they've learned while opening breweries and why they keep doing it, despite the challenges.

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GUEST BIOS

// Steve Lonsway //

Stonearch Brew Pub, Owner, Founder, CEO

Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.

// Oliver Behm //

Hop Yard Ale Works, Owner, Founder, Brewer

https://hopyardaleworks.com/

Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories. Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!

--

TIMELINE

00:00 Introduction and Episode Overview

00:22 Challenges of Starting a Brewery

01:45 Learning from Mistakes

03:51 Financial Struggles and Planning

10:29 The Importance of Banking Relationships

15:48 Cost of Starting a Brewery

18:06 Personal Stories and Experiences

19:32 Why We Keep Brewing

21:11 Conclusion and Farewell

--

CREDITS

Hosts:

https://www.stonearchbrewpub.com/

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Can the Fox Cities Become a Brewery Tourist Destination? Jul 15, 2024

How are local brewers making the Fox Cities a destination for brewing? Gary Arndt, Bobby Fleshman, and Allison McCoy are joined again by special guests Steve Lonsway of the Stone Arch Brewery and Oliver Behm from the Hop Yard. The discussion centers around the potential for the Fox Cities area to become a craft beer destination for more than just locals. The guests share insights on what it takes for a community to attract beer tourists, the cultural impact of breweries, and the collaboration required among local brewers to foster a vibrant beer scene.

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Guest Bios

Steve Lonsway

Stonearch Brew Pub, Owner, Founder, CEO

Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.

Oliver Behm,

Hop Yard Ale Works, Owner, Founder, Brewer

https://hopyardaleworks.com/

Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.

Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!

00:00 Introduction and Guest Introduction

00:19 The Rise of Craft Beer Destinations

01:19 Fox Cities as a Craft Beer Destination

03:46 Challenges and Collaboration in the Craft Beer Industry

11:18 Promoting Appleton and Fox Cities as Beer Destinations

15:47 The Charm of Appleton's Downtown

16:20 Craft Beer and Community Growth

19:20 The Evolution of Appleton's Bar Scene

20:17 Family and Community at Breweries

23:53 The Role of Regulars in Brewery Success

25:47 Expanding Brewery Locations and Challenges

29:24 Conclusion and Podcast Wrap-Up

--

CREDITS

Hosts:

https://www.stonearchbrewpub.com/

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

How Stone Arch Brewpub & Hop Yard Ale Works Got Their Start Jul 08, 2024

Appleton is a thriving brewing community and we've brought two other local brewers to prove it: Steve Lonsway of Stone Arch Brewpub and Oliver Behm of Hop Yard Ale Works. Gary, Bobby, and Allison host a round table with the two fellow brewers to discuss how they got their start, what their specialties are, and what they give guests who ask for the closest thing to Budlight.

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Guest Bios

Steve Lonsway

Stonearch Brew Pub, Owner, Founder, CEO

Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.

Oliver Behm,

Hop Yard Ale Works, Owner, Founder, Brewer

https://hopyardaleworks.com/

Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.

Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!

Episode Timeline

00:00 Introduction and Hosts

00:27 Meet the Guests: Steve and Oliver

00:52 Steve's Brewing Journey

04:57 Oliver's Brewing Journey

09:31 The Brewing Community and Competition

10:37 Craft Beer Trends and Market

12:15 Brewing Styles and Brand Identity

14:46 The Cast Conditioning Journey

15:29 The Business Side of Beer and Food

16:24 Handling Non-Craft Beer Drinkers Who Ask for Budlight

17:08 Pizza and Beer: A Perfect Match

19:26 On-Premise vs. Off-Premise Sales

22:02 Signature Beers and Brewing Stories

25:24 The Art of Recipe Tinkering

28:35 Happy Accidents in Brewing

29:06 Conclusion and Farewell

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

How NOT to Market Your Brewery Jul 01, 2024

"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.

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--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

00:00 Introduction and Hosts

00:14 The Importance of Marketing

00:40 Early Marketing Mistakes

01:30 Hiring Stephanie Harvey

05:06 Community Events and Foot Traffic

08:13 Mile of Music and Lager Fest

14:02 Live Music and Partnerships

17:12 Air Wisconsin Collaboration

21:51 Marketing Lessons Learned

23:38 Conclusion and Wrap-Up

Stain Glass Collateral & Brewery Operations Jun 24, 2024

What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing.

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--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

All The Shiny Stuff: Starting a Brewery Jun 17, 2024

From securing a loan to procuring secondhand equipment from overseas, starting a brewery is a challenge. Gary Arndt, Bobby Fleshman, and Allison McCoy dive into the business and economics of brewing, showcasing their own road to opening McFleshmans.

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--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

It'll Ring Your Bell: The Origin of 547 Jun 10, 2024

Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss the creation of and cult behind the beloved West Coast double IPA from McFleshman's: the 547.

From the Toronado Pub in San Francisco to the ringing of the bell and 547 Day, all shall be explained!

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--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

From Monasteries to Factories: Industrial Innovations in Beer Jun 03, 2024

Here come the machines! Refrigeration, trains, rotary roasters, and more. Dive into the history and the significant technological advancements during the Industrial Revolution that transformed beer production. Hosts Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss how changes in agriculture, malting, and machinery set the stage for modern brewing.

PATREON

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FACEBOOK GROUP

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EMAIL

Got a question? Email us at respectingthebeer@gmail.com

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CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Evolution of Brewing in the Dark Ages May 27, 2024

Your favorite history teacher Joel Hermensen comes back to talk with Gary Arndt and Bobby Fleshman about brewing in the Dark Ages.

They discuss the history of beer brewing in Europe, focusing on the impact of the collapse of the Western Roman Empire, the role of Benedictine monasteries in brewing, the influence of the Vikings, the significance of Hildegard of Bingens, and the effects of the Reformation on beer production. They also touch on the Reinheitsgebot law in Germany and the transition of beer brewing during European expansion into the Americas.

PATREON

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FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

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CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

What Came First: Beer or Bread? May 20, 2024

Gary Arndt and Bobby Fleshman are joined by special guest Joel Hermansen to delve into the intriguing history of beer.

Joel Hermansen, a local history teacher, beer enthusiast, and McFleshman's bartender, shares his knowledge of the origins of beer and its role in ancient civilizations.

The discussion covers the controversial theory that beer gave birth to agriculture at scale to beer as a main source of water. From the role of honey for higher ABVs to the perfect climate for beer making. We've got it covered with more to come!

PATREON

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FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

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CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

What Brewers Put in Water to Make Beer Taste Better May 13, 2024

Gary Arndt, Bobby Fleshman, and Allison McCoy dive deep into the importance of water in beer production. They explore the crucial role water plays in determining the taste and quality of beer, discussing the filtration process, water chemistry, and its impact on brewing various beer styles. From carbon filtering to adjusting pH levels, the team shares insights on how brewers manipulate water to create exceptional brews.

PATREON

Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod

FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

How Does Beer Get Its Bubbles? May 06, 2024

Bobby and Allison take Gary to the church of foam and carbonation to explore how beer gets its bubbles. They discuss the molecularly sticky nature of proteins, the dangers of CO2, and the potential effect of other gases on beer.

PATREON

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FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Why Beer Gets "Skunked" and Other Scent Science Apr 29, 2024

Gary, Bobby, and Alison explore the complex chemistry of beer's aroma. We figure out why beer get's skunked, the effects of hop and yeast, and why glassware matters for a great beer experience.

PATREON

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FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

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Topics in this episode:

Introduction to Beer Smell

The Role of Barley and Malt

Discovering Hops

Terpenes and Aroma

Importance of Glassware for Beer

How Does Color Affect Beer's Taste? Apr 22, 2024

Bobby and Allison get nerdy for Gary about the aesthetic of beer and its nuanced effects on taste perception. Like what actually determines beer's color?

We explore the chemistry behind beer's hue, the Lavibond color scale for beer, and why glassware is so important.

PATREON

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FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

Beer 101: What Exactly is Beer? Apr 15, 2024

Gary gets the basics of beer from Bobby and Allison this week and we all learn a thing or two! What actually makes up a beer? If it's only four ingredients, how are there so many varieties of beer? What makes a sour different from an IPA or an ale from a lager?

PATREON

Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod

FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

And They Started a Brewery! Apr 08, 2024

Bobby and Allison share the origins of McFleshmans Brewing Co; from initial investors to surviving the pandemic. They recall the process of renovating a 100 year old building, developing flagship beers, and creating a bar experience for everyone.

PATREON

Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod

FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

He Marries a Chemist... Apr 01, 2024

Gary gets more of Bobby and Allison's intricate journey into the craft beer world, highlighting the blend of art and science in brewing.

Discussions range from Bobby's time at brewing school while finishing a PhD, navigating marriage while in different states and the impact of academic and entrepreneurial backgrounds on ones roadmap, illustrating the unpredictable yet fulfilling path of pursuing one's passion.

PATREON

Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod

FACEBOOK GROUP

Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

EMAIL

Got a question? Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Musicby Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

An Astrophysicist Walks Into a Bar... Mar 25, 2024

Gary introduces you to the owners of McFleshman’s Brewing Co and hosts of the show, Bobby Fleshman and Allison McCoy-Fleshman! Bobby tells his beer origin story (with a little help from Allison).

From his first sip of beer on an Oklahoma farm after a game of quarters to brewing English ales in his PhD advisor's basement while working at NASA, learn how Bobby turned a love for science into the world's favorite beverage.

Got a question about beer? Send us a message on Instagram or Facebook and we'll probably answer it on the show!

Hosts: