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    Arts

    Respecting the Beer

    The smartest podcast for nerdy brewers and beer lovers in under thirty minutes.

    Hosted by owners of McFleshman’s Brewing Co, Bobby and Allison Fleshman with special apparances from Ciceron and historian, Joel Hermansen. Kept on subject by Gary Arndt, host of Everything Everywhere Daily.

    In our first few episodes, we cover the origins of McFleshman’s brewery and brew master, Bobby Fleshman. While studying for a PhD in astrophysics, Bobby fell in love with homebrewing. After consistently winning brewing competitions, he and his wife Allison decided to start a brewery with a different type of experience. Thus McFleshman’s was born!

    Other topics covered include: craft brewing, the chemical make up of beer, the differences between the huge variety of beers, how color affects beer’s taste, homebrewing, starting a brewery, why beer get’s skunked, the origins of hops, the business of brewing, Benedictine Monk’s effect on brewing, Hildegard of Bingen, Charlie Bamforth, Louis Pasteur, contract brewing, remote beer pumping, getting a business loan, brewery operations, creating stand operating procedures, Sierra Nevada Brewing, brewing collaboration, Dry January, Reinhehtsgebot, beer history, New Realm Brewing Co, Mitch Steele, and much more.

    Advertise

    Copyright: © Copyright 2024 McFleshman's Brewing Co

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Taplist: Yorkshire Round Jun 18, 2026
    Show notes

    Allison hosts this chaotic Taplist as Bobby and Aaron tell the tale of the Yorkshire Round, a classic English brown ale inspired from their trip to Tadcaster, England.

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    01:50 Tadcaster Origin Story

    04:27 Yorkshire Taste Notes

    08:32 Diacetyl Deep Dive

    11:34 Aaron’s Favorite English

    15:22 Why It’s Called Round

    17:58 Squares vs Cleaning

    21:04 Mouthfeel and Malts

    23:25 Awards and Tweaks

    25:00 Cask Prep Challenges

    26:05 What Is a Cask

    28:33 Secondary Fermentation Timeline

    29:51 Spiles Taps and Injuries

    31:09 Beer Showers and Mishaps

    32:37 Publican History Explained

    34:39 Yorkshire Can Art

    36:01 Why Brew Yorkshire

    38:08 Wrap Up and Credits

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Find the Leaky Tap in Your Craft Brewery Business w/ Chris Farmand Jun 11, 2026
    Show notes

    To many brewers, P&L statement bring fear. But to Chris? Those numbers make his world go round. Chris Farmand started Small Batch Standard, a brewery consultant and accounting firm back in 2010. Since then, they've helped craft brewers all over find the leaky tap in their business. McFleshman's recently brought on SBS and it's been a learning experience for everyone!

    Listen to this episode where we cram into the business office cause an Irish jam session has filled the tap room below!

    Visit Small Batch Standard: https://sbstandard.com/

    Listen to The True Craft Podcast: https://sbstandard.com/podcast/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    01:12 Chris Farmand of Small Batch Standard

    01:54 Packed Taproom Mystery

    02:59 Small Batch Standard Origin

    06:32 Emy Finds The Fit

    09:09 Profit Hat Philosophy

    12:57 Blue Ocean Beer Strategy

    17:23 Onboarding Wins So Far

    19:44 Following The Dollar

    23:31 Keg Profit Reality Check

    24:29 Holding the Line on Pricing

    25:55 Margins Versus Mission

    29:17 Hard Decisions for 2026

    33:15 Execution and Focus Framework

    35:08 Two Week Task Triage

    36:12 True Craft Podcast Breakdown

    41:29 Embrace Change Know Numbers

    42:26 Brewery Data Tools and Models

    47:27 Support us on Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Yuengling's 200 Year Celebration Plans with Wendy and Jennifer Yuengling Jun 04, 2026
    Show notes

    Part two of our conversation with the Yuengling sisters! They share more family stories like their least favorite jobs at the brewery and their plans for the 200 year anniversary celebration.

    Visit Pottsville, PA for a free tour! https://www.yuengling.com/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    00:29 Family Business War Stories

    02:40 Family Work Ethic

    04:15 Heritage Beers Origins

    05:23 Old Labels New Batches

    06:49 Wisconsin Launch Buzz

    08:40 Expansion Plans Quality Control

    11:06 Doing Every Job

    13:22 Planning 200th Anniversary

    14:46 Favorite Beers Lineup

    17:34 Brewing Industry Icons

    21:09 Support us on Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Yuengling Beer Is On Tap in Wisconsin Thanks to These Sisters May 28, 2026
    Show notes

    America's oldest brewery expanded into Wisconsin this spring! We talk with two of the daughters that keep the brewery running, Jennifer and Wendy, and how they are carrying on their family legacy.

    Visit Pottsville, PA for a free tour! https://www.yuengling.com/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    01:17 Yuengling Sisters Intro

    01:39 Jennifer Operations Role

    03:39 Wendy Marketing Path

    06:21 Succession and Exposure

    08:02 Innovation vs Tradition

    09:54 Westward Expansion Plan

    14:31 Culture Across Breweries

    16:46 Women Leading Brewing

    18:09 Supply Chain Stories

    20:41 Staying Independent

    21:49 Prohibition Survival

    22:40 Why Come Back Home

    26:49 Support us on Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Taplist: The Italian Pilsner May 21, 2026
    Show notes

    Decker hops back on mic to taste a new, unnamed Italian pilsner from Bobby. They discuss what makes pilsners unforgiving and visually driven, including how the first unfiltered keg pull can be hazy from yeast. This beer is a collaboration with Stefano Viglietti who owns Slo Food Market, Il Ritrovo, and Field to Fork. It's officially been named Pil Ritrovo!

    Visit Sheboygan and check it out!

    https://www.ilritrovopizza.com/

    https://www.slofoodmarket.com/

    https://www.fieldtoforkcafe.com/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    02:10 Lukr Faucets and Pilsner Pride

    04:24 First Tasting Notes

    05:25 Hops Breakdown Saaz to Saphir

    08:41 Italian Pilsner Origin Story

    10:20 IBUs ABV and Decoction Tease

    15:40 Decoction Surprise Results

    16:33 Why Decoction Clears Beer

    17:28 Color Control Without Fire

    18:45 Old School Brewing Logic

    19:28 Better Foam From Decoction

    20:36 Naming Beers Is Hard

    23:03 Community Collabs And Causes

    23:42 Italian Pilsner Origin Story

    26:25 Dry Hopping A Pilsner

    27:41 Taproom Timing And Festivals

    29:14 Support us on Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Photographing the Hidden Pubs of England w/ Horst Friedrichs May 14, 2026
    Show notes

    Gary and Bobby interview London-based photographer Horst Friedrichs! While known for his portrait photographer (including Steven Hawkin!), Horst has spent several years photographing the pubs of London. Listen to some of his stories and the process of capturing iconic British watering holes.

    Pick up Local Legends: The Hidden Pubs of England: https://www.amazon.com/Local-Legends-Hidden-Pubs-London/dp/3791389734

    Follow Horst on Instagram: https://www.instagram.com/horstfriedrichs/?hl=en

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    00:38 Meet Horst Friedrichs

    01:30 Beer Gardens Vs Pubs

    02:55 Books And Pub Types

    05:49 Pub Atmosphere Rules

    07:50 Finding Great Pubs

    09:56 Shooting Pubs Process

    11:14 People Behind The Bar

    13:54 Hidden Backstreet Boozers

    15:47 Pubs As Community Hubs

    18:55 Music And Subcultures

    21:04 Are Pubs Dying?z

    22:50 Top Pub Picks Tease

    23:15 East End Time Capsule Pub

    24:43 Soho French House Vibes

    25:24 Kingston Local Favorite

    26:04 Next Books Watchmakers Fans

    27:58 Access Secrets And Sam Smith

    30:25 Respect Behind The Bar

    36:55 Where To Find Horst

    37:27 Support us on Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Randy Mosher Knows Your Tasting Brain May 07, 2026
    Show notes

    Part 2 of our conversation with Randy Mosher! Randy discusses the differences between tasting wine and beer and how you can develop your on palette to be a better taster.

    Pre-order your copy of "Your Tasting Brain" by Randy Mosher: https://press.uchicago.edu/ucp/books/book/chicago/Y/bo264674950.html

    Randy's Website: https://randymosher.com/

    Randy's Instagram: https://www.instagram.com/chemosensationalist/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    00:29 Freshness and Beer Ratings

    03:05 Brand Bias in Tasting

    04:06 Training Your Palate

    04:46 Building Flavor Vocabulary

    06:05 Judging and Calibration

    08:45 Subjective Smell Reality

    11:05 Layering Flavors Like Perfume

    13:05 Tinctures and Precise Dosing

    15:10 Tradition Versus Creativity

    17:13 Terpenes and NA Challenges

    19:27 Forbidden Root Botanical Brewing

    21:51 Death Row Beer Flight

    27:00 Your Tasting Brain - Out May 15!

    28:35 Support us on Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Randy Mosher on Sensory Science and Beer Flavor Synergy Apr 30, 2026
    Show notes

    Do you taste beer? Or do you taste beer? Chicago-based beer author Randy Mosher stops in to break down the science of taste. A foremost authority on beer tasting, Randy's new book takes your tastebuds to task!

    Pre-order your copy of "Your Tasting Brain" by Randy Mosher: https://press.uchicago.edu/ucp/books/book/chicago/Y/bo264674950.html

    Randy's Website: https://randymosher.com/

    Randy's Instagram: https://www.instagram.com/chemosensationalist/

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    01:04 Meet Randy Mosher

    01:30 Why Write Your Tasting Brain

    03:32 Deep Dive Into Sensory Science

    06:53 Siebel Institute Changes

    09:58 Ray Daniels and Beer Education

    12:14 Smell Loss and Retraining

    19:05 Inner Taster and Memory

    21:49 Flavor Lab and Synergy

    26:17 Wine vs Beer Tasting Myth

    31:40 Freshness and Beer Ratings

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Taplist: Stefano's Snail Ale, Rye IPA Apr 23, 2026
    Show notes

    Gary and Bobby discuss Snail Ale, a West Coast–style Rye IPA made with Wisconsin rye! Created with Sheboygan restaurateur Stefano Viti, Snail Ale is a lower-alcohol alternative to everyones favorite 547.

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    00:58 Rye IPA Origin Story

    03:33 What Is Rye Anyway

    06:09 Why Husks Matter

    09:37 Brewing Raw Rye

    12:36 Taste Test Hop Choices

    14:57 Water Chemistry Color Dial

    16:36 Naming a New Rye Ale

    21:18 Custom Beer Requests

    21:32 Credit Union Collab Liquid Asset

    22:46 Haitian Lager Concept

    24:55 Amber and Fossil Gimmick

    27:25 Indiana Jones Beer Release

    28:03 Snail Ale Availability Label Art

    29:17 AI and Beer Creativity

    31:17 Support us on Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


    Cari Guerin's Beer Pours Are Certified Apr 16, 2026
    Show notes

    Backdropped by a Irish jam session, Cari Guerin joins Bobby and Gary for her story! From growing up in small town Wisconsin to becoming a certified cicerone, Cari just loves a good beer.

    PATREON SUPPORT

    patreon.com/respectingthebeerpodcast

    1. Uncut episodes with bonus content
    2. Access to exclusive beers
    3. Access to 50-minute video tour of McFleshman's

    FACEBOOK GROUP

    https://www.facebook.com/groups/respectingthebeer

    QUESTIONS?

    Email us at respectingthebeer@gmail.com

    --

    CHAPTERS

    00:00 Welcome to Respecting the Beer!

    00:54 Cari Guerin Beer Origins

    03:33 Wisconsin Drinking Laws

    06:10 Craft Beer Education

    09:48 Cask And Sour Culture

    12:21 Breaking Into The Industry

    13:24 Stalking To Get Hired

    15:08 Bar Staff Are Everything

    16:04 Cicerone Levels Explained

    18:51 Why Get Certified

    19:35 Beer vs Wine Complexity

    21:24 Consistency and Big Brewers

    23:46 Favorites at McFleshman’s

    26:02 200 Breweries and Top Picks

    27:55 Costa Rica Jungle Brewery

    29:06 Desert Island Beer Pick

    30:24 Building the Perfect Flight

    34:00 Support us on Patreon!

    --

    CREDITS

    Hosts:

    Bobby Fleshman - https://www.mcfleshmans.com/

    Allison Fleshman -https://www.instagram.com/mcfleshmans/

    Joel Hermansen

    Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

    Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

    Recorded & Produced by David Kalsow - https://davidkalsow.com/

    Brought to you by McFleshman's Brewing Co


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