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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 337: What's Working Now: Changes in Facebook Ads Manager with Angela Ponsford of Tier 11 Nov 05, 2021
    Show notes

    Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes.

    Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk about all things traffic, conversion, and what the changes in Facebook Ads Manager mean for you and your business. Even with all the unforeseen challenges recently, Facebook is still a great advertising platform. You just need to make sure you have the right tools in your toolbox.



    Listen in as Angela explains everything you need to know about AEM attribution, reporting, view-through conversions, optimization, creating website custom audiences, and more.



    IN THIS EPISODE YOU’LL LEARN:


    • Why view-through conversions are controversial in the Facebook ad space

    • How to get around frustrating Facebook algorithms

    • Small changes in Facebook Ads Manager that add up to a big difference

    • Good news for people who are sending traffic to a third party domain


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Tier 11 is giving away 5 FREE customer acquisition path audits

    • Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    Episode 336: 6 Critical Campaigns for Success in Google Ads with John Moran of Solutions 8 Nov 02, 2021
    Show notes

    If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered.


    John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all things Google ads. The six most critical Google ads campaigns are: general, brand, competitor, DSA (dynamic search ads), remarketing, and display.



    You don’t have to know all the nuances of each of these campaigns to benefit from this content. John and Kasim’s general overview will give you exactly what you need to help you oversee and manage the people running your campaigns.



    Google ads have never been a one-size-fits-all strategy. Listen in to see which ad campaigns are right for you.



    IN THIS EPISODE YOU’LL LEARN:


    • How to allocate dedicated budget to your highest value campaign types

    • Which campaigns are most powerful and why

    • The science behind the magic of dynamic search ads

    • How much you can expect to spend on each campaign


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Solutions 8

    • Episode 304 (How to Get Insane Google Smart Shopping ROAS)

    • If you disagree with something, tell Kasim on Twitter.


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic Oct 29, 2021
    Show notes

    First party data is more important than ever before, and chatbots might just be the most effective way to capture it.


    Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way to funnel people through to get the solution they’re looking for. It’s more of a replacement for a landing page—a bridge to get people where they want to go. Don’t try to cram your entire ecosystem into your chatbot, he says, just use it for lead generation and segmentation.



    Listen in as he works hard to convince Ralph Burns and Kasim Aslam to embrace chatbots. Spoiler: it’s not a hard sell for Kasim who is the world’s biggest cheerleader for first party data.



    IN THIS EPISODE YOU’LL LEARN:


    • Why you should send cold traffic to FB Messenger or IG instead of a website

    • What kinds of questions to use in an effective assessment sequence

    • A 30 to 60-day chat sequence game plan for any size ad budget

    • How to leverage Instagram’s engaging culture to get the response you want


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Tier 11 is giving away 5 FREE customer acquisition path audits

    • Connect with Travis on IG (@thetravisstephenson)

    • Chatmatic.com

    • Zapier

    • Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:


    • Get a FREE 14-day test drive with Sendlane

    • Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    Tier 11 Data Suite


    Episode 334: The Future of Marketing with Ryan Deiss Oct 26, 2021
    Show notes

    Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been.


    In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community in the galaxy. No one knows marketing like Ryan Deiss. He’s been in the digital marketing game since he was 19—over half of his life—and he’s seen a lot of changes.



    Ryan says that the holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn’t even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing. From this day forward, the best message wins. Period.



    Listen in for some marketing and messaging wisdom from the best in the business.



    IN THIS EPISODE YOU’LL LEARN:


    • How to build your own community and media brand (and why it’s absolutely crucial)

    • How to get your message out in the face of competition, algorithmic shift, & being priced out.

    • Why Ryan Deiss, the CEO of DigitalMarketer, doesn’t market anymore

    • Details about the perfect event for today’s confused/frustrated CEO/entrepreneur


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



    • Scalable Impact Live (November 2-3, 2021)
    • Wizard of Ads (trilogy by Roy Williams)


    • Justice Jewelers Rolex ad


    OUR PARTNERS:


    • Get a FREE 14-day test drive with Sendlane

    • Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 333: Training Your Brain and Scaling Your Business with John Assaraf Oct 22, 2021
    Show notes

    When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.


    This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.



    John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.



    Listen in for some powerful innercises that can literally change your business—and your life.



    IN THIS EPISODE YOU’LL LEARN:


    • How to create mental patterns in advance of needing them

    • A quick and simple exercise to deactivate your fear circuit

    • Tips for slowing down and creating a new behavioral process

    • How to match your self-image to your why so you can take inspired action


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Brainathon: Change Your Brain, Change Your Income

    • myneurogym.com

    • Innercise (John’s new book)

    • Having It All (another book of John’s)

    • The Answer (another book of John’s)

    • @johnassaraf on IG

    • John on Facebook

    • John on Twitter


    OUR PARTNERS:


    • Get a FREE 14-day test drive with Sendlane

    • Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/


    Episode 332: How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler Oct 19, 2021
    Show notes

    There’s got to be a way to make more money this year without working longer hours, right?

    Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.


    Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.


    And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



    IN THIS EPISODE YOU’LL LEARN:


    • Tips for getting in front of people and getting the head nod factor

    • How to create great content that speaks directly to your customers’ pain points

    • How/why to stabilize your first brand before developing the next one

    • Core fundamentals of marketing that work across all industries


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings

    • Traffic, Sales, and Profit

    • Lamar on IG

    • Lamar’s Facebook

    • Lamar’s Book


    OUR PARTNERS:


    • Get a FREE 14-day test drive with Sendlane

    • Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    Tier 11 Data Suite


    Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam Oct 15, 2021
    Show notes

    If you want to survive in the traffic world as it currently exists, you have to innovate.

    In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment. Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.



    Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.



    And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



    IN THIS EPISODE YOU’LL LEARN:


    • Everything you need to know about Facebook click ID

    • How Kasim’s Facebook hack got them down from a $90/lead to $30/lead

    • How to crack cold traffic (which you have to do or you’re screwed)

    • Why the “faucet of traffic” is no longer a good strategy


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings

    • Hotjar (screen recording software)

    • Zapier (connect your apps and automate workflow)

    • Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith

    • breakthroughadvertising.com (get the book)

    • $100M Offers (book by Alex Hermosi)


    OUR PARTNERS:


    • Get a FREE 14-day test drive with Sendlane

    • Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



    iTunes not your thing? Find us on Google Podcasts and Spotify

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam Oct 12, 2021
    Show notes

    The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions.


    In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally in the last 3-6 months, and Kasim says it’s never going back to what it was.



    Listen in for ways to stop being romantic about the old ways of making money and move forward into the present reality.



    IN THIS EPISODE YOU’LL LEARN:


    • Which basic principles of marketing to get back to first

    • The red flags to look for when someone’s trying to sell you B.S.

    • How to break through your biases to innovate and solve problems

    • How Kasim’s team fixed the iOS blindspot (to some degree)


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Tier 11 (Ralph’s agency)

    • Solutions 8 (Kasim’s agency)

    • The 7 Critical Principles of Effective Digital Marketing (Kasim’s book)

    • Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith

    • Matching the most relevant keyword to every search (9/23/21 Google article)

    • If you have the solution for iOS 14 & 15, email Ralph: ralph@tiereleven.com


    OUR PARTNERS:


    • Get a FREE 14-day test drive with Sendlane

    • Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



    iTunes not your thing? Find us on Spotify and Google Podcasts

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual


    Episode 329: Getting 19x Return via Facebook & Google Ads with Ralph Burns Oct 08, 2021
    Show notes

    Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer.


    In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results.



    Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability.



    And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



    IN THIS EPISODE YOU’LL LEARN:


    • What Facebook ads and Google ads can do in tandem that they can’t do alone

    • How the 5 levels of traffic have changed recently with the new iOS updates

    • The all-important DPI squared process Tier 11 takes every new customer through

    • How to reuse data (and discard what doesn’t work) to scale your business


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings

    • Tier 11

    • Email Ralph for case study presentation slides: ralph@tiereleven.com


    OUR PARTNERS:


    • Get a FREE 14-day test drive with Sendlane

    • Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



    iTunes not your thing? Find us on Stitcher.

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/


    Episode 328: Alternative Ways to Scale and Sell Your Business with Bill Hughes and Ashton Barlow of Growve Oct 05, 2021
    Show notes

    If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider.


    In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential.



    Listen in to see if Growve might be a fit for your business. And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).



    IN THIS EPISODE YOU’LL LEARN:


    • What a joint partnership looks like in a real life business example

    • Why 2021 is a great time to sell your business

    • How the aggregator model allows you to focus 100% on what you do best

    • Why you need to be able to prove your valuation and how to do it


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • DM your review to @ralphhb on Twitter to win T&C recordings

    • Growve

    • Ashton’s email: ashton@growve.com

    • Bill’s email: bill@growve.com


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!



    iTunes not your thing? Find us on Stitcher.

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/


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