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Perpetual Traffic — Business
Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com

13+ million downloads | 700+ episodes | Weekly since 2015

Copyright: © DigitalMarketer LLC

Latest Episodes:

Episode 317: How to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11 Aug 03, 2021

Show notes

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers and why you don’t need to land a Kardashian to get the most bang for your buck.

IN THIS EPISODE YOU’LL LEARN:

Why and how to combine your regular ads with branded content
Advantages of partnering with micro-influencers over big names
What you need to know about mobile best practices
3 key steps to getting conversions through branded content ads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Wizard Academy
Branded Content Set-Up Guide (PDF)
Branded Content: How to Do It Well (PDF)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

Episode 316: Is YouTube the New Facebook? | Pro Tips on Running Successful YouTube Ads Jul 27, 2021

Show notes

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.

YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.

Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube channel, Perpetual Fridays, and the success they’ve seen in a short period of time. You don’t want to miss this one.

IN THIS EPISODE YOU’LL LEARN:

How to best ask for the click in your creative (and get people off YouTube)
Why instream skippable ads are best for customer acquisition
What conversion architecture is and why it’s important to focus on
The single best targeting Kasim has experienced on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

Episode 315: Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead Jul 20, 2021

Show notes

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims.

Tyler believes most people don’t understand what SEO truly is, so agencies give them tons of tangible content to keep them happy. But the content isn’t what’s really moving the needle, and Tyler is only interested in what gets results. He generously shares his profound knowledge of all things link-building on the show.

IN THIS EPISODE YOU’LL LEARN:

What one question to ask yourself before you hire an SEO agency
The different link building types and which ones you really need
What people keep doing that doesn’t actually help their Google rankings
Which hosting platforms Tyler recommends and which ones to avoid

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

Tier 11 Data Suite

https://www.activecampaign.com/

Episode 314: Traffic for Poor People: How to Get Traffic When You Don’t Have Money for Paid Ads Jul 13, 2021

Show notes

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around.

The bad news? You have to spend for traffic. Period. The good news? You can pay with time if you don’t have the cash. Ralph and Kasim talk through some simple basics, things they did back in the day that really worked. The bottom line: bring value to people, and it will pay off down the road. It’s the Law of Reciprocity, and it works.

IN THIS EPISODE YOU’LL LEARN:

Why (and how) to provide value (for free) in online groups and forums
How to conduct free avatar research on LinkedIn to get more traffic
How to get in front of YouTube audiences to grow your own business
What it looks like to develop strategic partnerships with other companies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Robert Kiyosaki

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

Episode 313: How to Find & Hire Top Tier Talent Jul 06, 2021

Show notes

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to find these top tier folks and how to make sure they’re the best fit for your company.

Despite their differences, Ralph and Kasim have both created great company cultures in their respective virtual organizations. Listen in as they share their secrets (Kasim calls them Value Bombs) to hiring success.

IN THIS EPISODE YOU’LL LEARN:

The key difference between talent and skills and why it matters
What 5 core characteristics Tier 11 looks for in new hires
How different strengths/talents assessments compare to each other
How to screen and analyze your applicants in the hiring process

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

First Break All the Rules by Marcus Buckingham
Traction by Gino Wickman
StrengthsFinder 2.0 (now CliftonStrengths)
Kolbe A Index
Profiles International
Tier 11 is hiring now

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

Episode 312: What’s Working Now: How Do I Survive In This New “Privacy First” World? Jun 29, 2021

Show notes

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of marketing. If you’re a small business owner, they have both good news and bad news for you.

The best thing you can do right now is keep your head on, stay calm, do your research, and listen to this podcast. The storm is coming, but we can weather it together.

IN THIS EPISODE YOU’LL LEARN:

What FLoC means and how it affects you as an advertiser
3 updates Facebook recently issued related to conversion campaigns and ad manager
The 2 most important things (that haven’t changed) when it comes to advertising
The biggest mistake advertisers make when there’s a major change in the ecosystem

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.activecampaign.com/

www.AdRoll.com/PT

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam Jun 22, 2021

Show notes

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.

Not surprisingly, they want to grow and scale.

Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.

IN THIS EPISODE YOU’LL LEARN:

Ways to effectively duplicate and outsource yourself and your brain
Where to start with process development and documentation
How to involve your team in the creation and update of processes
How to identify and eradicate weaknesses in your processes

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

Episode 300: How to Launch a Product From Scratch

The CheckList Manifesto: How to Get Things Right

Extreme Ownership: How U.S. Navy Seals Lead and Win

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

https://www.activecampaign.com/

Episode 310: Replay- Why Facebook Traffic is NOT Your Problem Jun 15, 2021

Show notes

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

Don’t try to extract your profit from your initial sale (and what to do instead)
The 3 ways to grow your business, and the 2 you should be giving more attention to
How to increase your revenue by selling to your existing customer base
Tactics to optimize your Shopify store to keep your customers coming back and staying longer

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Episode 309: Replay- How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign Jun 09, 2021

Show notes

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

The 1 technique Molly used to skyrocket the social proof on her ads
The 6 steps to expand your research so you can find the best audiences for your ad sets
How to cull the bad ad sets and boost the better ones
What to do if you’re getting cheap link clicks but no conversions

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Episode 308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA Jun 01, 2021

Show notes

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

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