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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA Jun 01, 2021
    Show notes

    Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

    Our Partners:


    How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)


    Free Training: How to Generate Leads and Revenue with an Automated Chatbot


    Get One Month of Free Content from BKA Content (CODE: Perpetual)


    Sendlane’s 2021 eCommerce Email Marketing Playbook


    Resources Mentioned In This Episode:


    Unlock Your Business Potential By Advertising on Social Media with Tier 11


    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale


    Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions


    Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns


    Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers


    Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)


    Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps


    WordStream: Everything You Know About Conversion Rate Optimization Is Wrong


    Shop.org


    DigitalMarketer Lab Elite


    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.


    Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


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