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Perpetual Traffic — Business
Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

Get all the free episode resources at perpetualtraffic.com

13+ million downloads | 700+ episodes | Weekly since 2015

Copyright: © DigitalMarketer LLC

Latest Episodes:

Episode 327: Running a Successful 7-Figure Agency with Ralph Burns, Founder & CEO of Tier 11 Oct 01, 2021

Show notes

Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11.

In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off.

Listen in for some proven tips for making the smartest moves at each stage of your growing business.

IN THIS EPISODE YOU’LL LEARN:

The most important thing you have to figure out before you start a business
What business owners who want to scale can’t afford NOT to do
The 5 characteristics/core values Tier 11 looks for in a new hire
The key elements of a good prospective employee screening process

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11 (click the pink button to see if you’re a fit)
T&C recordings
The 4-Hour Workweek (book by Timothy Ferriss)
Forbes article about the new iPhone’s privacy features
Search Engine Journal article about Google ads and small businesses
Reuters articles about paid influencers and ad labels
Connect with Ralph (@ralphhb) on Twitter

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Clients Online, the go-to Facebook Advertising agency for businesses
Keap, an easier way to manage every stage of the customer journey
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Episode 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam Sep 28, 2021

Show notes

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.

Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned.

IN THIS EPISODE YOU’LL LEARN:

Why you can no longer afford NOT to niche down
Tips for easily creating content across multiple mediums
The core principles of marketing/entrepreneurship we have to come back to
A 90-day content plan that beats the algorithms and helps you own your industry

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

T&C recordings
The 7 Habits of Highly Effective People (Stephen Covey)
Principles: Life and Work (Ray Dalio)
Breakthrough Advertising (Eugene M. Schwartz)
Digital Marketing for Dummies (Ryan Deiss and Russ Henneberry)
Go to YouTube and search for “Solutions 8”
Google “Best Google Ads Agency”

OUR PARTNERS:

No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
Keap, an easier way to manage every stage of the customer journey
Clients Online, the go-to Facebook Advertising agency for businesses
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

Episode 325: Follow-Up Sequences that Convert with Shaun Clark, Cofounder of HighLevel Sep 21, 2021

Show notes

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.

Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you run, when a potential customer raises their hand and says “I’m interested,” the clock is ticking. You’d better get back to them—and in five minutes or less—or you lose.

Listen in for some valuable tips on following up quickly and getting consumers to take action.

IN THIS EPISODE YOU’LL LEARN:

How to map out a simple, effective follow-up sequence
Why Google Business Messages is (going to be) a huge deal
Tips for small businesses trying to find the best agency
Why it’s important to start local before you branch out

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

HighLevel
HighLevel on YouTube
The Short Life of Online Sales Leads (Harvard Business Review)
Google Business Messages
Business Network International
The Psychology of Money by Morgan Housel

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation Sep 17, 2021

Show notes

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?

In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to letting ideas ruminate to feedback loops to unicorn ads and more.

Tom admits he thrives in chaos a little more than the average creative person. Listen in as he and Ralph help make sense of what can often be a messy process.

IN THIS EPISODE YOU’LL LEARN:

How to avoid a common mistake when building your company’s avatar
The best places to get research on people who don’t have your product yet
The why behind Tom’s controversial opinion that control groups don’t matter
How to give your creative team more time while still meeting deadlines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier 11

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam Sep 14, 2021

Show notes

Choosing the right marketing agency is critically important for businesses on a growth path.

It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of passage.

If Ralph and Kasim can save someone from that bad first experience, they want to do it. Listen in for their insider tips.

IN THIS EPISODE YOU’LL LEARN:

How to get clear on what you want/need before approaching an agency
Why you shouldn’t pay huge amounts of money to an ad agency upfront
What qualifications/certifications a marketing agency needs to have
How to figure out which agencies are effective at tracking/reporting

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr Sep 07, 2021

Show notes

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software application that helps you automate certain facets of Google Ads, making it more efficient and scalable.

Listen in for some profound wisdom from an absolute legend and genius—in language we can all understand.

IN THIS EPISODE YOU’LL LEARN:

How to be strategic with a smaller ad budget
How to get an edge in digital marketing when everything is automated
What you need to know about offline conversion tracking and value adjustment
How to mitigate the risk when building on top of Google

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Traffic & Conversion Summit (Sept 13-15)
Optmyzr
Digital Marketing in an AI World (Fred’s first book)

Unlevel the Playing Field (2nd book releasing soon)
The Social Dilemma (Netflix)

PPC Town Hall on YouTube
Episode 308: Spending Too Much on Customer Acquisition?
Follow Fred on Twitter: @siliconvallaeys (best Twitter handle ever)

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

https://www.activecampaign.com/

Episode 321: Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford Aug 31, 2021

Show notes

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.

Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit!

IN THIS EPISODE YOU’LL LEARN:

Why your business can’t survive without a CRM
The most important question your lead magnet should answer
Why your creative should intrinsically qualify your prospect (and what that means)
What you need to know about UTM parameters and URL data

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tweet a positive podcast review to @ralphhb for FREE T&C tix!
Traffic & Conversion Summit (Sept 13-15)
Tier 11
CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft)
Episode 317 with Angela (IG branded content ads)
Dead Wake (book by Erik Larson)
Donald Miller’s Storybrand
UTM parameters

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Episode 320: Why You Should (Also) Be Running YouTube Ads with Tier 11’s William Palmer Aug 24, 2021

Show notes

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.

In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.

Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective.

IN THIS EPISODE YOU’LL LEARN:

The pros and cons of YouTube ads compared to Facebook
Why placement targeting is a good place to start for YouTube ads
The 3 phases of YouTube advertising and what to do differently in each one
Tips for getting your YouTube ads to show up in your competitor’s videos

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Traffic & Conversion Summit (Sept 13-15)
Tier 11
Eugene Schwartz’s Awareness Curve
Tom Breeze’s Aducate Formula
AdZoola

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Episode 319: Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam Aug 17, 2021

Show notes

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.

In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.

Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?

IN THIS EPISODE YOU’LL LEARN:

Which customers, products, and services lend themselves to sales funnels
What we lose with the iOS 14 update—and how to get it back
The key difference between intent-based vs interrupter marketing
The benefits of letting a customer engage on their own terms

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/

Episode 318: Why Bots Aren’t Going Anywhere and Why That’s a Good Thing with BotBuilders founder, Matt Leitz Aug 10, 2021

Show notes

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human component of bots and how they filter out unwanted conversations, making room for more money conversations.

Did Matt win Ralph and Kasim over to the Bot Side? Listen to find out.

IN THIS EPISODE YOU’LL LEARN:

How to use chatbots to capture email and phone #s (real ones) with one click
Why customers are more honest and upfront with bots than humans
Hot tips for killer bot sequences
The inside scoop on RCS, the new open source platform on the horizon

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

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