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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 347: How Kasim Solved the iOS Update Issue Dec 10, 2021
    Show notes

    As everybody knows, the iOS 14 update that requires permission to track users’ activity rocked the Facebook Ads world. What if there was a way to make things all better again?


    In today’s episode, host Kasim Aslam shares his brilliant solution/hack to the Facebook Ads iOS nightmare. If you’re someone who lost a whole lot of money on your Facebook Ads campaign and you’re freaking out about what to do next, Kasim has some calm reassurance to offer. He takes some really complicated concepts, breaks them down in simple terms, and lays out a step-by-step plan anyone can implement.



    Listen in—and you’ll probably have to listen at least twice to get it all—for a great hack that will get your advertising game back on track.



    IN THIS EPISODE YOU’LL LEARN:


    • Why everyone’s Facebook Ads campaigns died after the iOS 14 update

    • The big problem with Facebook’s Conversions API

    • Why you need Zapier and Hotjar (and everything you need to know about them)

    • How to get the exact data iOS 14 is trying to stop you from getting


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • the code Kasim promised

    • Zapier

    • Hotjar

    • Watch Kasim on YouTube

    • Solutions 8

    • Perpetual Traffic podcast

    • Tweet Kasim about your creative use case


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 346: 2022 SEO Strategies with Mark de Grasse, President of DigitalMarketer Dec 07, 2021
    Show notes

    What do we need to know about SEO as we head into the new calendar year? What has changed and what’s staying the same?


    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Mark de Grasse, President and General Manager of DigitalMarketer, to chat about all things SEO. Since taking over the reins at DM, Mark has been working hard on a content database strategy to ensure that the front end of the DM website reflects the thousands of pieces of content available in the backend. If you find yourself overwhelmed by content creation and management, Mark simplifies it like only he can.



    Listen in for some valuable tips on creating the content your audience wants—and helping them find it easily.



    IN THIS EPISODE YOU’LL LEARN:


    • How to build simple lists, directories, and helpful resources for your customers

    • The #1 absolutely guaranteed way to make a post go viral (just kidding)

    • What 3 axes you want to hit when you create a piece of content

    • The problem with current search technology and what to do about it


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Markdegrasse.com

    • DigitalMarketer blog


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/


    Episode 345: New Google Ads Feature: Performance Max Campaigns Dec 03, 2021
    Show notes

    Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business?


    In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they designed for? Are they worth the time, money, and effort? What’s the difference between Performance Max and Discovery campaigns?



    Listen in as John answers all these questions and more.



    IN THIS EPISODE YOU’LL LEARN:


    • Why the binary nature of ecommerce makes it work better with Performance Max

    • Which campaign you need for an ultra-niche business

    • Why you have to choose between Performance Max and Smart Shopping

    • How Performance Max takes what’s working and amplifies it


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Solutions 8

    • Create a Performance Max Campaign (Google Help)

    • DM @kasimaslam on Twitter with your feedback on today’s episode.


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 344: Are Funnels Obsolete and Do Morning Routines Work? Nov 30, 2021
    Show notes

    Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone?

    In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us through his jam-packed (but life-changing) morning routine/habit stack that starts at 4:00am. Then they engage in a friendly debate over whether or not funnels have run their course as a marketing tool.



    Listen in for a very engaging and entertaining dialogue between two brilliant minds.



    IN THIS EPISODE YOU’LL LEARN:


    • Which woo-woo rituals Kasim absolutely swears by and how they changed his life

    • How the hosts approach fitness training very differently

    • The one campaign you need to be running right this minute

    • What Kasim believes is the biggest missed opportunity in the space of marketing


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • The Miracle Morning (book by Hal Elrod)

    • Wim Hof Method of Breathing

    • Joe Dispenza meditation

    • Sleep Cycle app

    • Progressive Overload training

    • Click Bank

    • Affiliate Summit West

    • Google Display

    • Funnel Specialist job opening at Tier 11

    • DM @ralphhb on Twitter with your feedback on today’s episode.


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Episode 343: Getting Inside the Mind of a Project Manager with Daniel Green and Alicia Katz of Tier 11 Nov 26, 2021
    Show notes

    Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization.


    In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketing Creative Strategist, sits down with Alicia Katz, Director of Production/Product Manager, to see how she creates order from chaos. What goes on inside the head of the person who can really make things happen within your organization?



    Listen in to gain a better understanding of what it takes to run a successful online business.



    IN THIS EPISODE YOU’LL LEARN:


    • How project management tools help with optimization

    • Two of Alicia’s favorite project management tools

    • What a creative bodyguard is and why you need one in your company

    • Tips for giving feedback in a respectful and collaborative way


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Daniel Green on LinkedIn

    • Alicia Katz on LinkedIn

    • Funnel Specialist job opening at Tier 11

    • DM @ralphhb on Twitter with your feedback on today’s episode.


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 342: Why Quick Follow-Up Is the Key to Better Conversion Rates Nov 23, 2021
    Show notes

    Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher.


    In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the traffic in the world doesn’t do much good unless you’re following up with leads immediately. Solidify your sales process from start to finish before you worry about getting more traffic.



    Listen in as they share some valuable conversion tips—as well as something that’s really been energizing both of them lately.



    IN THIS EPISODE YOU’LL LEARN:


    • How a strategic two-email campaign could get you a 60-70% open rate

    • How to know if you need more leads or a better conversion process

    • Ways to analyze your “leaky bucket” and reverse engineer it logically

    • Something you absolutely need in your life right now (that you might not realize)


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • ScheduleOnce

    • Attentive

    • Funnel Specialist job opening at Tier 11

    • http://Crankwheel.com schedules call immediately (within 30 seconds) - this is with a setter not a Sales guy - “let me connect you with Steve our VP of Growth”

    • http://Speak2leads.com sends leads to a round robin sales floor as soon as the lead comes in

    • SMS from jotform.com follows up with leads under 5 seconds with: “hey (name) this is eda from (company) I’m dropping off kids at soccer can I call you in 2 mins?” “Here I’m sending you my contact info so you know it’s me when I call back!” (Sends their contact thing)

    • http://Gmass.co - emails go right into Primary inbox - email first 5 days after

    • http://WarmupInbox.com - eliminates cold emails going into spam folder

    • http://AttentiveMobile.com for text messaging - what Perry uses for all his text messaging

    • http://CrystalKnows.com - tells you how to sell to him/negotiate etc - helps salespeople how to sell - from their LinkedIn profile!

    • Major tip: After a lead comes in a 2d email sent IMMEDIATELY after 1st email follow up - is opened 60-70%!

    • On http://Bookkeeping.com (old agency customer and current Perry owned company) 5x more people schedule a call when it’s called a “demo” vs a “discovery call”

    • Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    Episode 341: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2) Nov 19, 2021
    Show notes

    How can you get around the new iOS updates in a way that’s legal and also works?


    In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-techy people need a fundamental understanding of the technical side this stuff if they want to stay in the digital advertising game. And, like Ralph says, “Ben dummy-proofed the narrative” so it makes sense to all of us.



    Listen in as Ben and Kasim take some really complicated concepts and make them surprisingly simple.



    IN THIS EPISODE YOU’LL LEARN:


    • Who thinks Facebook is 100% compliant with iOS requirements (and who doesn’t)

    • Valid concerns about Facebook’s Conversions API Gateway

    • What you need to know about the Facebook pixel

    • How to hack the system without getting in trouble


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Kasim’s Facebook Traffic Hack on YouTube

    • Funnel Specialist job opening at Tier 11

    • Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT


    Episode 340: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1) Nov 16, 2021
    Show notes

    Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.


    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand.



    Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.



    IN THIS EPISODE YOU’LL LEARN:


    • Everything you need to know about ATT, EMQ, and AEM

    • How to use first party data to create your own attribution model

    • What server-side tagging is and what makes it powerful

    • What Facebook’s Conversion API Gateway means for you


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/


    Episode 339: Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11 Nov 12, 2021
    Show notes

    How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)?


    Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming holidays—Black Friday and Cyber Monday in particular—and what you need to know to gain an edge over your competition. This time of year, of course you want new people buying your stuff, but it’s never been more important to make sure your returning customers feel nurtured and loved.



    Listen in as Angela shares helpful tips for making the most of your advertising dollars in the next month.



    IN THIS EPISODE YOU’LL LEARN:


    • How to balance customer acquisition with nurturing/retaining existing customers

    • Why/how you need to look at your marketing very differently than you used to

    • What can happen if you fail to focus on your email game

    • How to make your returning customers feel loved with an irresistible offer


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Tier 11 is giving away 5 FREE customer acquisition path audits

    • Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 338: New Google Features and Working with Your Account Rep Nov 09, 2021
    Show notes

    What are the newest Google features, and what do they actually mean for your business?


    “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.



    Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.



    IN THIS EPISODE YOU’LL LEARN:


    • Why offline conversion tracking on the back end is actually more effective

    • Where to find out about Google updates early

    • Why Kasim doesn’t want to be a Google Premier Partner

    • Why Google will try to change your bid strategy (and why you shouldn’t let them)


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Tier 11 is giving away 5 FREE customer acquisition path audits

    • Follow @ralphhb and @kasimaslam on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://www.activecampaign.com/


    Previous 1 45 46 47 48 49 51 Next

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