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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 357: Kasim’s Top 5 Tips for 2022 Jan 14, 2022
    Show notes

    If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen.

    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.

    Listen in for some little tweaks that can make a huge difference in your business in 2022.

    IN THIS EPISODE YOU’LL LEARN:

    • Tips for diversifying your traffic sources without spreading yourself too thin
    • Why you can’t just focus on online conversions and be successful
    • Why being honest makes you more marketable
    • How to build a powerful community one follower/fan at a time

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Episode 356 with Savannah Sanchez
    • Episode 354 with Nick Shackelford
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
    • Create an online store with Wix
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Join Roland's next EPIC Challenge
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez Jan 11, 2022
    Show notes

    It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

    Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.

    IN THIS EPISODE YOU’LL LEARN:

    • How to best utilize the Facebook Ads library and TikTok Creative Center
    • Why you need to immediately build a one-question post-purchase survey
    • Which easily-replicable TikTok formulas have worked best across all brands
    • Tips for going back to traditional marketing basics

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • thesocialsavannah.com
    • Follow Savannah on Twitter (and follow the 150 marketers she follows)
    • Follow Savannah on IG
    • Episode 306: Snapchat and TikTok Advertising
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.
    • Create an online store with Wix
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Join Roland's next EPIC Challenge
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    Tier 11 Data Suite

    Tier 11 Data Suite


    Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford Jan 07, 2022
    Show notes

    Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?


    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space.



    Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing.



    IN THIS EPISODE YOU’LL LEARN:


    • Why you need a backlog or consistent inbound of content to test when running paid ads

    • Why Ralph thinks some agencies that floundered in 2021 deserved it

    • Why 2022 might be a great time to sell your agency

    • Why there will ALWAYS be a market for digital ad agencies (if you do it right)


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Follow Nick on Twitter

    • Follow Nick on IG

    • Structured Agency

    • Konstant Kreative

    • Geekout Events

    • Typefully (Twitter tool)

    • Tweet Hunter (Twitter tool)

    • Perpetual Traffic Survey

    • Perpetual Traffic podcast

    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Roland’s book, Zero Down, FREE

    • Find out your Leadership Trust Score at Ready to Lead.

    • Join Roland's next EPIC Challenge

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    For most people in the digital space, 2020 was a good year. On the traffic side,

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 354: How to Get 10,000 REAL Twitter Followers in 7 Months with Nick Shackelford Jan 04, 2022
    Show notes

    There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.


    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did.



    Listen in for a peek at Nick’s roadmap to Twitter greatness.



    IN THIS EPISODE YOU’LL LEARN:


    • Which cheap/free Twitter tools Nick recommends

    • What key things you need to know about Twitter threads

    • How to schedule your weekly content and engagement

    • 3 things you can do on Twitter that set you apart from the crowd


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Follow Nick on Twitter

    • Structured Agency

    • Konstant Kreative

    • Geekout Events

    • Typefully (Twitter tool)

    • Tweet Hunter (Twitter tool)

    • Perpetual Traffic Survey

    • Perpetual Traffic podcast

    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Roland’s book, Zero Down, FREE

    • Find out your Leadership Trust Score at Ready to Lead.

    • Join Roland's next EPIC Challenge

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 353: How We Survived 2021 and Made it NOT Suck Dec 31, 2021
    Show notes

    What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.


    In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.



    Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!



    IN THIS EPISODE YOU’LL LEARN:


    • How to take your product to the next level and evolve with your customer

    • Tips for surviving the iOS updates by going back to fundamentals

    • How to hire for talents, not skills (and how to know the difference)

    • Ways to get a higher SEO ranking without going crazy with content

    • How to get started with YouTube ads as part of a multi-channel traffic strategy


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Episode 300: How to Launch a Product from Scratch

    • Episode 312: How Do I Survive the New Privacy First World?

    • Episode 313: How to Find and Hire Top Tier Talent

    • Episode 315: Real SEO that Works

    • Episode 316: Is YouTube the New Facebook?

    • Perpetual Traffic Survey

    • Perpetual Traffic podcast

    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Roland’s book, Zero Down, FREE

    • Find out your Leadership Trust Score at Ready to Lead.

    • Join Roland's next EPIC Challenge

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite


    Episode 352: How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company Dec 28, 2021
    Show notes

    Everybody wants their clients to be happy, but it doesn’t just happen by default.

    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.



    Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.



    IN THIS EPISODE YOU’LL LEARN:


    • Why the first 90 days with a client are so critical (and how to build trust)

    • Do’s and don’ts when communicating with clients

    • How a client-facing account manager can also protect the team

    • Ways to make your client feel like they’re your only client


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • DOT & Company

    • Email Taylor: taylor@dotandcompany.co

    • DOT & Company on IG

    • DOT & Company on Facebook

    • Connect with Taylor on LinkedIn

    • Perpetual Traffic Survey

    • Perpetual Traffic podcast

    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Roland’s book, Zero Down, FREE

    • Find out your Leadership Trust Score at Ready to Lead.

    • Join Roland's next EPIC Challenge

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual


    Episode 351: A Not-So-Secret Software that Can 2x Your Ad Campaigns with John Moran, Chief Strategist at Solutions 8 Dec 24, 2021
    Show notes

    A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.


    In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.



    Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey.



    IN THIS EPISODE YOU’LL LEARN:


    • How to identify common denominators between closed deals

    • What one thing to track if you track nothing else

    • How to choose a CRM tool out of the 5 billion on the market

    • Which CRM tool does most of the grunt work for you


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Perpetual Traffic Survey

    • HighLevel

    • Hubspot

    • Salesforce

    • Solutions 8

    • Perpetual Traffic podcast

    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Roland’s book, Zero Down, FREE

    • Find out your Leadership Trust Score at Ready to Lead.

    • Join Roland's next EPIC Challenge

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual


    Episode 350: 2022 High-Ticket Sales and Strategy Systems with Loyd Hale, CEO of Healthcare Growth Network Dec 21, 2021
    Show notes

    Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.


    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.



    Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.



    IN THIS EPISODE YOU’LL LEARN:


    • How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate.

    • What one thing you should hyper-focus on before moving on

    • How to package what you’re selling in a unique and customized way

    • Tips on retargeting, prospecting, and scripting


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Healthcare Growth Network

    • Connect with Loyd on LinkedIn

    • CrankWheel

    • Jotform

    • Keap

    • HighLevel

    • Solutions 8

    • Tier 11

    • Perpetual Traffic podcast

    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Roland’s book, Zero Down, FREE

    • Find out your Leadership Trust Score at Ready to Lead.

    • Join Roland's next EPIC Challenge

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/


    Episode 349: What’s Working Now on YouTube and Google Display Network with Nick Miller Dec 17, 2021
    Show notes

    Advertising across multiple platforms (Facebook, Google, YouTube) is a brilliant idea, as long as you understand the key differences between them.


    In today’s episode, Nick Miller, head of Tier 11’s Google division, shares the key tactics and strategies that have gotten great results for their customers. There are definitely synergies and crossovers between platforms, but you also have to know what works on one platform but not another. Marketers who can expertly differentiate have an edge over those who can’t.



    Listen in for some helpful marketing advice for Facebook, YouTube, and Google Display Network.



    IN THIS EPISODE YOU’LL LEARN:


    • The three most powerful ways of targeting on Google

    • Why the first three seconds of a YouTube ad are still really important

    • The key difference between Facebook targeting and Google targeting

    • Which images work best on Google Display Network


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Tier 11

    • Perpetual Traffic podcast


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT


    Episode 348: 5 Common Mistakes Marketers Make with Google Ads with John Moran Dec 14, 2021
    Show notes

    Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.


    In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 (and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues.



    Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.



    IN THIS EPISODE YOU’LL LEARN:


    • Why you shouldn’t use Google Analytics to track conversions

    • Why Google is protecting some of their algorithmic secret sauce (and what that means)

    • Why you shouldn’t start off with a restrictive bidding strategy

    • What happens when you don’t give outbound campaigns enough time at the right attribution


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


    • Solutions 8

    • new Perpetual Traffic website


    OUR PARTNERS:


    • No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.

    • Clients Online, the go-to Facebook Advertising agency for businesses

    • Keap, an easier way to manage every stage of the customer journey

    • Endless reports and actionable insights from Oribi

    • Get Zero Down (Roland Frasier’s new book) FREE.

    • Find out your Leadership Trust Score at Ready to Lead.

    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT


    Previous 1 44 45 46 47 48 51 Next

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