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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 377: Kasim Talks the Metaverse with a Meta Solutions Architect Mar 25, 2022
    Show notes

    What in the heck is the metaverse really, and why, how, and when will it matter to advertisers?

    On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them.

    Listen in to hear what some of those opportunities might be—and when we can expect them to materialize.

    IN THIS EPISODE YOU’LL LEARN:

    • The pros and cons of being “first to market” in the metaverse
    • What effect the iOS 14 update had on the release of the metaverse
    • What impact AR and VR will have on the future of advertising (and life in general)
    • How the metaverse will allow small advertisers to become pioneers

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • AdWorld (virtual conference) May 2-3, 2022
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    Tier 11 Data Suite


    Episode 376: Meta’s Solutions Architect Shares How to Improve Your Campaigns Mar 22, 2022
    Show notes

    It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?

    In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY!

    Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).

    IN THIS EPISODE YOU’LL LEARN:

    • How long it will take your business to get CAPI Gateway up and running smoothly
    • What this next round of privacy changes could mean for your business
    • What you need to know about event match quality and first party data layering
    • How to use Meta’s Conversion Lift and why it’s so valuable

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • AdWorld (virtual conference) May 2-3, 2022
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite


    Episode 375: The Most Important Google Episode We’ve EVER Done Mar 18, 2022
    Show notes

    If you’re running Google ads, you need to get on board with Performance Max immediately.

    On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now.

    Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.”

    IN THIS EPISODE YOU’LL LEARN:

    • What experience/know-how you need to run Performance Max without an agency
    • What the New Customer Acquisition feature means (and how to use it)
    • What will happen when Performance Max takes over Smart Shopping on June 30
    • Why you absolutely shouldn’t use Performance Max without videos ready to go

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Kasim and John on YouTube
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual


    Episode 374: Traffic from Stage: What People Don’t Know About Speaking At Events with Bethany Cowan Mar 15, 2022
    Show notes

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    Tier 11 Data Suite


    Episode 373: Google Unveils Most Powerful Advertising Feature Yet… and How to Start Taking Advantage of It Mar 11, 2022
    Show notes

    Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more.

    In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.”

    Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways.

    IN THIS EPISODE YOU’LL LEARN:

    • What it means for your campaign to have truly unlimited asset groups
    • How to manipulate the types of leads created in Performance Max
    • What you get in your weekly Trends Analysis update (and how to read it)
    • Everything you need to know about search categories and audience segmentation

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    https://www.activecampaign.com/


    Episode 372: 2x Your YouTube Channel on $5/Day with Tom Breeze Mar 08, 2022
    Show notes

    Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going?

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.

    Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.

    IN THIS EPISODE YOU’LL LEARN:

    • 3 factors to consider when choosing a video to put paid ads behind
    • How and why to optimize your YouTube videos for retention (not leads/sales)
    • What formula works best for thumbnails
    • Why the 90-second mark and 7-minute mark are so important

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tom’s Special Offer for PT Listeners
    • Viewability (Tom’s company)
    • TomBreeze.com
    • Ep. 24: 4 P’s of YouTube Advertising (Part 1)
    • Kasim with his coach Uzair on YouTube
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 371: Top SEO Tips from DigitalMarketer's GM Mar 04, 2022
    Show notes
    • OUR PARTNERS:Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/


    Episode 370: Why You Probably Failed with LinkedIn Ads and the 3 Things You Can Do to Have Success | Interview with AJ Wilcox Mar 01, 2022
    Show notes

    LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.

    In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible.

    Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform.

    IN THIS EPISODE YOU’LL LEARN:

    • Why only 4% of LinkedIn users are actually posting and how that works in your favor
    • How comments, likes, and shares affect LinkedIn’s algorithm
    • How to feed Bing interest data into LinkedIn (and why you’d want to)
    • Why targeting is so specific and lead quality is so high on LinkedIn

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • FREE LinkedIn Ads Startup Checklist
    • B2Linked.com
    • Follow/Connect with AJ on LinkedIn
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite


    Episode 369: Google Ads is Ending One of Their Best Features and Why It’s Not Entirely Bad News Feb 25, 2022
    Show notes

    When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.

    In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us.

    Listen in to see how John finishes this sentence. “Performance Max is the future. However…”

    IN THIS EPISODE YOU’LL LEARN:

    • What dictates which of your campaign ads are shown on which networks
    • How to run high-bar supplementary campaigns
    • Pros/cons of the four bidding strategies Performance Max can use
    • How to protect your legacy campaigns while still utilizing Performance Max

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Create a Performance Max campaign (from Google)
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite


    Episode 368: The Secret to Successful YouTube Ad Campaigns with Aleric Heck Feb 22, 2022
    Show notes

    Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes.

    In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.

    Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead?

    IN THIS EPISODE YOU’LL LEARN:

    • Tips for optimizing your ad campaigns off qualified leads, not any old leads
    • Why (and how) to use 3D laser-focused layered targeting strategies
    • Aleric’s expert opinion on advertising on each of the other social media channels
    • Why NOW is the time to stake your claim on YouTube

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Aleric Heck on YouTube
    • Connect with Aleric on Facebook
    • Follow Aleric on IG
    • AppFind on YouTube
    • AdOutreach
    • keywordsearch.com
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


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