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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 387: Funnels and Google Ads Now a Match Made in Heaven? Apr 29, 2022
    Show notes

    Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change?

    On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.

    Listen in to find out more.

    IN THIS EPISODE YOU’LL LEARN:

    • How the full funnel marketing approach is built into the fabric of Google’s advertising
    • What Google does with the goal, audiences, and assets you give them
    • Why it’s counterproductive to dictate location to Google
    • How Google Performance Max builds awareness

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    www.AdRoll.com/PT


    Episode 386: Crash Course on Hiring a Virtual Team with Shaina Weisinger Apr 26, 2022
    Show notes

    Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business.

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House, to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’t be the one doing all the work this time around. She’d create the processes, the SOPs, make them efficient, document them, and pass the baton. She designed a recurring, replicable model and built her business up from the ground like that. Not only does she have incredible processes for the work her company does, she has well-oiled processes for hiring people to do that work—both domestic and overseas.

    Listen in for some practical advice on building systems that work and hiring the right people for each and every job.


    IN THIS EPISODE YOU’LL LEARN:

    • Shaina’s step-by-step hiring process (and how she weeds people out)
    • What’s included in the video they require all potential hires to make
    • Which job listing platform works best (and which one to avoid)
    • Pros and cons of hiring talent from overseas (and how to pay fairly)


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • ShainaWeisinger.com
    • Indeed
    • Repurpose House
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite


    Episode 385: A Tech Stack to Help You Beat the iOS Changes with Chris Mercer Apr 22, 2022
    Show notes

    Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing.

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things simple. How do we keep it simple? Every measurement system has to do 3 things: 1.) Collect information to get answers to questions. 2.) Store that information to access later. And 3.) Build reports on that data. If you don’t know how to measure, all the tools in the world won’t help you. “Measurement is how we listen,” he says. “Marketing is how we respond.”

    Listen in as he walks us through the powerful skill of measurement—simple step by simple step.


    IN THIS EPISODE YOU’LL LEARN:

    • How to figure out the true traffic sources of your ROAS (when everybody’s claiming it)
    • 3 free (and powerful) Google tools (and how/when to use them)
    • Why customer journeys aren’t one-size-fits-all (and how to choose the right one)
    • How learning measurement can keep you out of jail (literally)


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • FREE Measurement Toolbox from MeasurementMarketing.io
    • Free Measurement Training on YouTube
    • MeasurementMarketing.io
    • Google Analytics
    • Google Tag Manager
    • Google Data Studio
    • Ep. 376 (all about CAPI Gateway)
    • Antifragile (book by Nassim Nicholas Taleb)
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Episode 384: The Superstorm of Marketing Challenges in 2022 with Chris Mercer Apr 19, 2022
    Show notes

    The only thing worse than not knowing how you failed is not knowing how you succeeded.

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io, to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.

    Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.


    IN THIS EPISODE YOU’LL LEARN:

    • What you need to know about modeling attribution on Facebook and Google
    • How to work with measurement in a company culture
    • How to take clients from awareness to engagement to completion to measurement
    • Where to get free measurement training


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • FREE Measurement Toolbox from MeasurementMarketing.io
    • Free Measurement Training on YouTube
    • MeasurementMarketing.io
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    Mentioned in this episode:

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    Episode 383: Using AI to Create an Ad in Less than 5 Minutes with Dennis Yu Apr 15, 2022
    Show notes

    Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority?

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu, and he literally creates a mind-blowing ad from start to finish on the show. You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’re trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim’s words, “Every high end salesperson just got a triple PhD in getting in front of the exact right decision maker.” Dennis’s strategy is a simple, but brilliant, way to build a relationship with integrity—and leverage it to get leads and sales.

    Listen in for step-by-step instructions on creating a cross-platform ad with unbelievable reach—in no time.


    IN THIS EPISODE YOU’LL LEARN:

    • How to create implied endorsement from respected names in your industry
    • Which platforms Dennis posts his video on (and where it does best)
    • How social signals impact search results (and how to maximize SEO)
    • Which social media platform algorithm is working incredible magic right now


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • $650 discount to AdWorld (May 2-3, 2022)
    • dennis-yu.com
    • Blitz Metrics
    • Connect with Dennis on LinkedIn
    • dennis@blitzmetrics.com (Dennis answers his own email)
    • See the video Dennis made during the show
    • Descript (video-editing software) & Studio Sound
    • Zoom & Loom
    • Get a VA in the Philippines
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite


    Episode 382: Dennis Yu's System for Getting Clients in 2022 Apr 12, 2022
    Show notes

    This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free.

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and showered him with free, life-changing advice. And he shares something with PT listeners that he’s never shared before—his secret to creating high-authority, meaningful, well-produced, prolific content with important people, without taking up a ton of time.


    Listen in for some powerful strategies that could literally change the way you do marketing.


    IN THIS EPISODE YOU’LL LEARN:

    • Tips for creating 15-second and 1-minute video clips you can use forever
    • Cheap/free tools that make content creation/editing a piece of cake
    • Dennis’s trick for getting your dream clients to reach out to you
    • Ideas for using everyday content in extraordinary ways


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • $650 discount to AdWorld (May 2-3, 2022)
    • dennis-yu.com
    • Blitz Metrics
    • Connect with Dennis on LinkedIn
    • dennis@blitzmetrics.com (Dennis answers his own email)
    • Descript (video-editing software)
    • Jasper (AI copywriter)
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    Episode 381: Getting a 282X Revenue Increase from Your Facebook Creative Apr 08, 2022
    Show notes

    What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results?

    On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncover an avatar’s demographics and interests. They want to know them intimately. What are they thinking? What are their deepest fears? Their greatest desires? What transformation do they crave? “I don’t think you deserve to market to anybody if you don’t truly love them,” Kasim says. “And the way to fall in love with somebody is to get to know them.”


    Listen in for a masterclass on knowing your ideal customer on a deep level—and convincing them that the transformation they want is attainable.


    IN THIS EPISODE YOU’LL LEARN:

    • How to use a proven, formulaic system for approaching cold traffic on Facebook
    • Why (and how) the diagnose-prescribe-implement-iterate model works
    • Ways to determine which asset in the 5-level system to use first
    • How to build a bridge for the customer between the before and after state


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • AdWorld (virtual conference) May 2-3, 2022
    • Tier 11 (see Customer Acquisition Amplification graphic on homepage)
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://www.activecampaign.com/


    Episode 380: How Ralph Got 58X ROAS with Facebook Ads Apr 05, 2022
    Show notes

    This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it?

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agency, and Ralph owns a Facebook Ad agency.) Both co-hosts are speaking at AdWorld next month, and Ralph will be sharing three recent case studies where companies have gotten huge numbers with Facebook ads. Now they’re folding in more channels and continuing to scale. We get a sneak peek at one of the case studies in this episode. These are exciting times in the ad space.


    Listen in as Ralph shares some valuable insights from a successful campaign that you can apply to your own.


    IN THIS EPISODE YOU’LL LEARN:

    • How (and why) you should be using Wicked Reports in your ad agency
    • Why Ralph, the Facebook guy, is excited about Google Performance Max
    • Why attribution is an impossible puzzle to solve (and why you can’t ignore it)
    • What stats Kasim cares about (and why cost per lead isn’t one of them)


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • AdWorld (virtual conference) May 2-3, 2022
    • Tier 11
    • Solutions 8
    • Wicked Reports
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Episode 379: Ralph's Book Announcement and Leading a Virtual Agency! Apr 01, 2022
    Show notes

    On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss. The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great.

    Listen to the Ready to Lead Podcast

    Listen in for some encouragement and advice from a long-time (and well-respected) virtual leader.


    IN THIS EPISODE YOU’LL LEARN:

    • What leaders need to know about human psychology
    • Tips for transitioning from in-person to virtual leadership
    • How constructive reprimands can actually build trust
    • Why emojis are key to Ralph’s company being a virtual organization


    LINKS AND RESOURCES:

    • Virtual Boss (Ralph’s new book)
    • Perpetual Traffic podcast
    • Tier 11
    • The 4-Hour Workweek
    • The Motive

    OTHER SHOWS YOU MIGHT ENJOY:

    • Business Lunch with Roland Frasier and Ryan Deiss
    • Perpetual Traffic with Ralph Burns and Kasim Aslam
    • DigitalMarketer Podcast with Mark de Grasse and Mandy McEwen

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Episode 378: Why Google Might Be 1300X Smarter Than Facebook Mar 29, 2022
    Show notes

    As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.

    Listen in for some knowledge bombs that are going to blow your mind.

    IN THIS EPISODE YOU’LL LEARN:

    • What goes in the very specific “bucket” Google asks you to fill
    • How Google dynamically & algorithmically determines purchase paths
    • Why Facebook advertisers have an advantage when it comes to Performance Max
    • Why Google’s 500-touchpoint paradigm means you have to up your content game

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • AdWorld (virtual conference) May 2-3, 2022
    • Kasim’s Performance Max YouTube video
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic podcast
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    Previous 1 41 42 43 44 45 51 Next

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