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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Market in a Recession Jul 12, 2022
    Show notes

    Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.

    On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn.

    Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your business can help ensure your business's survival if things suddenly go south.

    Join us as we go through strategies you can use to prepare your agency for a recession, stay afloat, and come out stronger if all hell breaks loose.

    IN THIS EPISODE, YOU'LL LEARN:

    • What is a recession, and can it be a good thing for the economy?
    • Is the recession coming, or we're already in one?
    • What marketers can do to cushion themselves against a recession
    • How to reposition your brand to take advantage of a market downturn
    • The benefits of always having an emergency fund
    • Why you need to bolster existing client relationships during a recession
    • How ramping up your marketing may help you survive a recession

    Links and Resources:

    Solutions8 on YouTube

    Dennis-yu.com

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland's book, Zero Down, FREE
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT


    Click Farms Are a Bigger Problem Than We Thought! Here’s How to Fix It Jul 08, 2022
    Show notes

    You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions.

    You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered in PMax for lead generation here: https://sol8.com/performance-max-for-...

    Give Us Feeback and Get Entered to Win a DigitalMarketer Certification

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Acquire, Engage, Expand, Reactivate - GetEmails
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Tool Time: Kasim and Ralph's Favorite SAAS Tools for Business Jul 05, 2022
    Show notes

    Listen in to hear Ralph and Kasim's favorite tools to use in their business!

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Acquire, Engage, Expand, Reactivate - GetEmails
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    (More) Sneaky, But Legal Ways to Get More Leads with Adam Robinson of GetEmails.com Jul 01, 2022
    Show notes

    Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions.

    Get Adam's Killer Moneyback Offer

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Acquire, Engage, Expand, Reactivate - GetEmails
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT


    A Sneaky (But Legal) Way to Get More Emails and Conversions with Adam Robinson Jun 28, 2022
    Show notes

    Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions.

    Get Adam's Killer Moneyback Offer

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    Tier 11 Data Suite

    www.AdRoll.com/PT


    Creative Client Acquisition Strategies with Steve Sims Jun 24, 2022
    Show notes

    Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims!

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT


    Kasim's Coach on Getting More Clients | Interview with Steve Sims Jun 21, 2022
    Show notes

    On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads!

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop
    • Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    Tier 11 Data Suite


    When Performance Max Doesn't Work Jun 17, 2022
    Show notes

    Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible.

    Resources Mentioned

    Google Performance Max

    Solutions 8

    Perpetual Traffic Website

    Perpetual Traffic Survey

    Follow Perpetual Traffic on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual


    Why Kasim Is No Longer a PPC Marketer and How CTR Might Not Matter Anymore Jun 14, 2022
    Show notes

    Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8!


    Our Partners

    Conversion Fanatics

    BKA Content

    Solutions 8 - The Best Google Ads Agency In The World

    DigitalMarketer | Marketing Tools & Training

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual


    The Reason Quiz Funnels Haven't Worked for You with Ryan Levesque Jun 10, 2022
    Show notes

    Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet.

    Don't forget to join his Free Quiz Funnel Masterclass

    Resources Mentioned

    Free Masterclass

    Front Row Dads


    Our Partners

    Conversion Fanatics

    BKA Content

    Solutions 8 - The Best Google Ads Agency In The World

    DigitalMarketer | Marketing Tools & Training


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/


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