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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Run Google Ads on a Shoestring Budget Sep 20, 2022
    Show notes

    Is it possible to run paid ads and drive results on a shoestring budget?

    On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8.

    Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you are on a tight budget and don't have a lot of room for experimenting, you need a plan to make the most efficient use of your advertising dollars.

    Tune in to learn the exact steps you need to take to set up an ad campaign and drive results when working with a small budget.


    IN THIS EPISODE, YOU'LL LEARN:

    • How to run ads on a limited budget
    • This week's nugget: The stair step framework for running ads
    • Biggest mistakes people make with their advertising budgets
    • Google Ads budget & bidding settings for small business
    • Understand why Google ads are not reaching your full daily budget
    • Performance Max campaigns for small businesses


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • DigitalMarketer Lab
    • Starterppc.com
    • Connect with Regina on LinkedIn
    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    (Part 2) How to Be Everywhere Online in Less Than 1 Hour/Week Sep 16, 2022
    Show notes

    Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you.

    On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are.

    All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create valuable content and make sure your content shows up everywhere your connected consumers look. But why is this so important? As Kasim explains, when people start looking for information about a particular subject and everything they find has been created by you, you instantly become an authority.

    You don't have to settle for market share. Tune in to learn how you can become a key player in your industry and use retargeting ads to follow your target market all over the internet.


    IN THIS EPISODE, YOU'LL LEARN:

    • How "digital herpes" can make you omnipresent in 2022
    • The power of combining ads with omnipresent retargeting
    • Benefits of omnipresence in marketing
    • How to build a super effective remarketing campaign
    • The cost of digital omnipresence
    • Practical ways to come up with new content ideas
    • How to hire content editors that fit your brand needs
    • The first step to developing a content-burning machine


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    How to Be Everywhere Online in Less Than 1 Hour/Week (Part 1) Sep 13, 2022
    Show notes

    What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week?

    On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are.

    To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get tired of seeing your face. But they won't because every time you show up, you come bearing valuable gifts.


    Tune in to learn more about Kasim's super effective omnipresence strategy and the benefits of constantly appearing on your potential client's social feed.


    IN THIS EPISODE, YOU'LL LEARN:

    • How "digital herpes" can make you omnipresent in 2022
    • This week's nugget: How to expand into other lucrative markets
    • Content remarketing and tips for success
    • Difference between a thought leader and a vendor
    • The quickest way to become known as an authority
    • How to identify high-quality traffic
    • Fulfill your content marketing plan through content repurposing


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT


    Why Apple Getting into the Traffic Game is a Good Thing for Marketers Sep 09, 2022
    Show notes

    Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?

    On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are anything to go by.

    Listen in as Kasim explains why he feels Apple's entry into the paid ad space might make advertising affordable, solve the attribution problem, and yield better campaign performances.


    IN THIS EPISODE, YOU'LL LEARN:

    • Is Apple getting into the advertising game
    • Why Apple's entry into the ad space is good news for advertisers
    • The attribution problem in online advertising
    • How Apple can leverage the recent iOS update to make an impression in the ad space
    • Comparing ad effectiveness on Google, Facebook, and Apple
    • The current state of paid digital advertising
    • The future of smart bidding and ad auctions
    • How Apple's ad placement will yield better performances


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT


    What Would Ralph Do if He Had to Start Over? Sep 06, 2022
    Show notes

    What would you do if you lost everything and only had $10,000 to start over?

    On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything.

    Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad and unfortunate reality. But as Ralph explains, when you sink to the very bottom, the knowledge and experience you've gained over the years will help you rise stronger than you were before. It won't be easy, but it can be done.

    Losing everything is a terrifying question to ponder. In today's episode, Ralph Burns shares the steps he would take if he were to start all over again with only $10,000.


    IN THIS EPISODE, YOU'LL LEARN:

    • Where to start after losing everything
    • The Jeff Bezos mindset: Every day we start over
    • Rebuilding starts with focusing on your strongest skills
    • Building your network from scratch
    • Why you need to sell to the people that need you the most
    • To niche or not to niche when starting over
    • A key reason why most businesses fail


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph Sep 02, 2022
    Show notes

    What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?

    On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to troubleshoot the campaign.

    Listen in as Kobi shares the effectiveness of using data, numerous tests, and iterations to improve the performance of your campaigns.


    IN THIS EPISODE, YOU'LL LEARN:

    • How long before you start seeing returns from your campaigns
    • Doubling down on ads that work
    • How funnel analytics can increase conversions
    • Test and learn your way to smarter ad campaigns
    • The power of improving just one metric on your campaign
    • Disqualifying and retargeting leads


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Kobi's LinkedIn
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    Tier 11 Data Suite


    What's Working Now in Facebook Advertising with Kobi and Ralph Aug 30, 2022
    Show notes

    The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?

    On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was patient and super cooperative. Sometimes you only need to take what's already working and tweak it a little bit to get the intended results.

    Listen in as Kobi drops knowledge bombs on what it takes to turn around a sinking campaign and get your clients the desired results.

    IN THIS EPISODE, YOU'LL LEARN:

    • The best way to test campaigns: ABO Vs. CBO
    • TikTok advertising updates
    • How TikTok ads perform on Facebook and Instagram
    • Dealing with clients when your campaigns are barely moving the needle
    • Ways to correct a failing campaign
    • Retargeting ads and doubling down on what's already working
    • The power of plain and simple messaging

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Kobi's LinkedIn
    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite


    What Happens to Google Ads During a Recession Aug 25, 2022
    Show notes

    Are we headed down a recession path? If so, what happens to Google Ads during times of crisis?

    On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards, you don't want to be caught unprepared in the flood.

    Tune in to learn tips on how brands, agencies, and businesses can survive a possible economic downturn and capture their competition's market share once the weak are dead and buried.

    IN THIS EPISODE, YOU'LL LEARN:

    • What happens to Google Ads during a recession?
    • Should businesses stop advertising during a recession?
    • The type of businesses that have a better chance of surviving a recession
    • Reasons why businesses throw money at Google during a recession
    • Desperate clients and why you should avoid them
    • A recessive environment can be healthy for the economy
    • How agencies can take advantage of a recessive environment

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT


    5 Biggest Mistakes You’re Making With Your Google Ads Aug 23, 2022
    Show notes

    Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.

    On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes they might be making.

    This killer walkthrough is all you need to get maximum ROI from your Google Ads and avoid the 5 most common mistakes that leave marketers broke and unmotivated.

    IN THIS EPISODE, YOU'LL LEARN:

    • Template on how to audit your Google Ads campaigns
    • Conversion tracking and why campaigns fail
    • Phone call leads and why Kasim is not a fan
    • The correlation between clicks and conversions
    • Ad extensions and proper bidding methods
    • How to not limit the scale of your campaigns
    • Over-segmentation is hurting your campaigns

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Meta Business, Innovation, and Technology podcast
    • Tier 11
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/


    Creating Killer Tik Tok Ads with Savannah Sanchez Aug 19, 2022
    Show notes

    Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.

    On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez.

    The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have to chase followers to get your ads seen on the platform. TikTok prioritizes good content above everything else.

    Listen in as Savannah shares some of the top-performing TikTok ad templates and pro tips on how to create a TikTok ad that drives engagement and gets you noticed.

    IN THIS EPISODE, YOU'LL LEARN:

    • Best practices on how to run ads on TikTok
    • All you need to know before you start running ads on TikTok
    • Behavioral targeting and why TikTok users hate ads
    • Creative hooks that work well on TikTok ads
    • Savannah's top 5 TikTok ad templates
    • Understand that TikTok is not for all types of brands
    • The pros and cons of using TikTok's automated creative button
    • How to manage your TikTok ad spend, placements, and targeting

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • www.Thesocialsavannah.com
    • Savannah's TikTok Ads Course
    • Savannah's YouTube Channel
    • Connect with Savannah via Twitter

    OUR PARTNERS:

    • 7 Levels of Scale Workbook
    • Find out your Leadership Trust Score at Ready to Lead.
    • Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

    Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


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