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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Important Black Friday/Cyber Monday Tips with Savannah Sanchez Oct 25, 2022
    Show notes

    Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.

    On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.


    Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.


    IN THIS EPISODE, YOU'LL LEARN:

    • How to prepare for Black Friday (BF) and Cyber Monday (CM)
    • Testing ads for the holiday months
    • Using TikTok for BF Prospecting
    • The best time to launch a Black Friday marketing campaign
    • Marketers are shooting themselves in the foot with early Black Friday deals
    • Are Black Friday deals still effective?
    • Marketers need to stop creating a false sense of scarcity with their products
    • Dealing with attribution on TikTok


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Thesocialsavannah.com
    • Savannah's TikTok Ads course
    • Savannah's YouTube Channel
    • Connect with Savannah via Twitter
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Important Black Friday/Cyber Monday Tips | Sneak Peek with Savannah Sanchez Oct 21, 2022
    Show notes

    What are you doing with your marketing to prepare for Black Friday and Cyber Monday?

    On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday.

    Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising.


    Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.


    IN THIS EPISODE, YOU'LL LEARN:

    • How to prepare for Black Friday (BF) and Cyber Monday (CM)
    • Using TikTok for BF Prospecting
    • The best time to launch a Black Friday marketing campaign
    • Why Meta sites are exceptional for running BF and CM retargeting campaigns
    • The future of holiday marketing
    • Are Black Friday deals still effective?
    • Why Google rarely drives results for BF and CM


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Thesocialsavannah.com
    • Savannah's YouTube Channel
    • Connect with Savannah via Twitter
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    WTF is a Pixel-less Funnel? With Depesh Mandalia Oct 18, 2022
    Show notes

    What is a "pixel-less" ad campaign?

    On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.


    Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.


    IN THIS EPISODE, YOU'LL LEARN:

    • The "pixel-less" ad campaign
    • This week's nugget: How to use Facebook's built-in reporting tool
    • The loss of data as a result of the iOS 14 update
    • A content-first approach to marketing
    • Why you need to stop taking people out of Facebook
    • The best way to learn about ads: spend your own money on ads
    • How to consistently feed the algorithm with good data
    • Depesh's definition of a good ad


    Links and Resources:

    • Smcommerce.com
    • Depeshmandalia.com
    • Connect with Depesh on LinkedIn
    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    Tier 11 Data Suite


    How to Make Musicians Go Viral on TikTok with Dana Fitzpatrick Oct 14, 2022
    Show notes

    What type of content performs well on TikTok?

    On today's episode, Ralph and Kasim continue their TikTok for artists discussion with Dana Fitzpatrick from Moxi Group. Dana shares some pretty impressive results from their TikTok ad campaigns. In just two weeks, spending $60 a day, Dana and her team managed to 5X a client's TikTok views from 200,000 to a million. They also used the same strategy to increase another client's followers from 1,000 to 6,000, spending $40 a day.

    Listen in to hear Dana break down her TikTok ad campaign strategy and the unique content ideas you can use to blow up on TikTok. Discover why advertising on TikTok is more effective when musicians throw in a mix of organic content and paid ads.


    IN THIS EPISODE, YOU'LL LEARN:

    • Why TikTok is perfect for artists
    • How to blow up on TikTok
    • Impact of combining paid and organic content
    • Taking advantage of TikTok's instant page
    • Unique content ideas that work every time
    • The benefits of creating really good content on TikTok
    • What to do when campaigns are not driving intended results


    Links and Resources:

    • Themoxigroup.com
    • Dana's email - Dana@themoxigroup.com
    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.activecampaign.com/


    How a Single Mom is Using TikTok to Market Musicians in 2022 with Dana Fitzpatrick Oct 11, 2022
    Show notes

    What exactly makes TikTok perfect for artists?

    On today's episode, Ralph and Kasim discuss TikTok for artists with Dana Fitzpatrick from Moxi Group, a full-service social media management and advertising agency. What's interesting about Dana is that she's only been in the TikTok space for less than six months, and she's already driving results for her clients.

    Whether you're a singer, songwriter, visual artist, or performer, you can use TikTok to launch your visibility and popularity beyond the app. Listen in to learn unique content ideas you can use to blow up on TikTok, get your music discovered by millions of new listeners, and raise your artistic status online.

    IN THIS EPISODE, YOU'LL LEARN:

    • Why TikTok is perfect for artists
    • This week's nugget: How to use TikTok hashtags to grow your reach
    • How to promote your music on TikTok
    • Why consistency is the key to TikTok success
    • Understanding TikTok ad targeting dos and don'ts
    • How to use TikTok's Instant Page


    Links and Resources:

    • Themoxigroup.com
    • Dana's email - Dana@themoxigroup.com
    • Geniusurl.com
    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual


    Lessons from a Reality TV Icon with Willie Robertson of Duck Dynasty (Part 2) Oct 07, 2022
    Show notes

    Want to know how to build an exciting personal brand in a few easy, actionable steps?

    On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand.

    Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.

    Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand.

    IN THIS EPISODE, YOU'LL LEARN:

    • How the Duck Dynasty was born
    • The role of authenticity in personal branding
    • Willie's biggest successes and failures
    • Why you need to embrace the possibility of failure
    • Ways to invite opportunities into your life
    • How to differentiate yourself in a competitive market
    • Side note: how to raise your kids the right way


    Links and Resources:

    • Duckcommander.com
    • Buckcommander.com
    • Book - American Entrepreneur
    • Connect with Willie on Instagram
    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite


    Growing a Global Media Brand with Willie Robertson of Duck Dynasty Oct 04, 2022
    Show notes

    What can Duck Dynasty's Willie Robertson teach you about marketing and running a profitable e-commerce brand?

    On today's episode, Kasim talks to Willie Robertson, the current CEO of the Duck Commander and a TV personality best known for his appearances on the reality TV series Duck Dynasty. The duo met at the Commitment Summit in Costa Rica, where Willie made a massive impression on the audience with his authenticity.

    Listen in to hear Willie share how he managed to build multiple e-commerce brands, star in a reality series, run a successful business and still have time for family.

    IN THIS EPISODE, YOU'LL LEARN:

    • What it's like running multiple businesses
    • This week's nugget: Get into every interaction with a helping mindset
    • Why you need to have the right people in the right roles
    • How to lead with humility and still communicate clear expectations
    • The downside of being a celebrity
    • The future of streaming and the rise of on-demand video
    • How to choose the right opportunities for your brand


    Links and Resources:

    • Duckcommander.com
    • Buckcommander.com
    • Connect with Willie on Instagram
    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    How Meta Plans to Make Advertisers More Money (Part 2) Sep 30, 2022
    Show notes

    What can you do right now to improve ad performance on Meta platforms?

    On today's episode, Ralph and Kasim break down the main takeaway from Meta's Performance Marketing Summit - the Performance 5 framework. The framework is Meta's new set of best practices for marketers wanting to maximize ad performance on Facebook and Instagram. As Ralph explains, Performance 5 aligns with what we've come to expect from Meta over the last decade - more automation and use of AI-powered tools, adoption of more engaging video ads, and a deep focus on measurable results.


    Listen in to learn the 5 components of ad success on Meta platforms and why marketers should strongly consider adopting some, if not all, of the aspects of the Performance 5 framework.


    IN THIS EPISODE, YOU'LL LEARN:

    • What is Meta's Performance 5?
    • How AI is changing advertising
    • The benefits of diversifying your front-end ad messaging
    • Why you need to check if the Facebook Conversion API is working or not
    • Business results validation
    • In-platform conversion and after-the-click experience
    • Creators for direct response advertising
    • Why Facebook favors ads that run according to their playbooks


    Links and Resources:

    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    3 Takeaways from Meta's Performance Marketing Summit (Part 1) Sep 27, 2022
    Show notes

    What is the future of Meta advertising - and is it time for marketers to start embracing AI?

    On today's episode, Ralph and Kasim share the main takeaways from the inaugural Meta Performance Marketing Summit. Ralph attended the invite-only event designed for market leaders in the performance marketing space.

    Everybody seems to believe Meta is in crisis. For the first time ever, the company's growth is slowing down after almost 20 years. So the big question remains, what does all this mean for marketers? As Ralph explains, ad performance is all that matters. And so far, Facebook ads are still driving results. But you have to know Meta's agenda if you are to be successful on their platforms.

    Listen in as Ralph reveals all the secrets from the Meta Performance Marketing Summit and what marketers can expect from AI-generated ad campaigns.

    IN THIS EPISODE, YOU'LL LEARN:

    • The future of Meta advertising
    • This week's nugget: Drive traffic to your website and get people's emails using retention.io
    • The Performance 5 and Facebook advertising success
    • How to ensure your cold outreach is not violating anti-spam laws
    • The core aspects of AI-generated ad campaigns
    • Why Facebook is way better at split testing than Google
    • Facebook and Google favor ads that run according to their playbooks

    Links and Resources:

    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/


    Hacking Google Ads for a Shoestring Budget Sep 23, 2022
    Show notes

    Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?

    In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.

    Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.


    IN THIS EPISODE, YOU'LL LEARN:

    • How to run ads on a limited budget
    • What is a Feed Only Performance Max campaign?
    • How to control your top-of-funnel ad spend
    • Video remarketing ads and why you should use them
    • Conversion tracking and false positives
    • Vanity metrics you should ignore in your campaigns
    • The biggest opportunity for marketing agencies


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • DigitalMarketer Lab
    • Starterppc.com
    • Connect with Regina on LinkedIn
    • Videocasestory.com
    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual


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