TopPodcast.com
Menu
  • Home
  • Top Charts
  • Top Networks
  • Top Apps
  • Top Independents
  • Top Podfluencers
  • Top Picks
    • Top Business Podcasts
    • Top True Crime Podcasts
    • Top Finance Podcasts
    • Top Comedy Podcasts
    • Top Music Podcasts
    • Top Womens Podcasts
    • Top Kids Podcasts
    • Top Sports Podcasts
    • Top News Podcasts
    • Top Tech Podcasts
    • Top Crypto Podcasts
    • Top Entrepreneurial Podcasts
    • Top Fantasy Sports Podcasts
    • Top Political Podcasts
    • Top Science Podcasts
    • Top Self Help Podcasts
    • Top Sports Betting Podcasts
    • Top Stocks Podcasts
  • Podcast News
  • About Us
  • Podcast Advertising
  • Contact
Not in our directory?
Add Show Here
Podcast Equipment
Center

toppodcastlogoOur TOPPODCAST Picks

  • Comedy
  • Crypto
  • Sports
  • News
  • Politics
  • True Crime
  • Business
  • Finance

Follow Us

toppodcastlogoStay Connected

    View Top 200 Chart
    Back to Rankings Page
    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    [Case Study] Unconventional Ways to Lower Your CPA Nov 29, 2022
    Show notes

    What is the most powerful type of messaging across all industries and advertising platforms?

    On today's episode, Ralph and Kasim break down a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The business wanted to reduce the cost for booked calls to less than $200, get at least 20 booked calls a week, and eventually grow its revenue. After implementing the Customer Acquisition Amplifier, Ralph and his team increased booked calls by 230%, dropped the cost per booked call by half, and doubled their revenue - all in less than 3 months.

    Tune in to hear Ralph share what they did, the changes they made, where they failed, and how you can use the most powerful type of video messaging to achieve similar results.

    IN THIS EPISODE, YOU'LL LEARN:

    • Why traffic should never be your primary focus
    • This week's nugget: A sneaky and fast way to create more content
    • The paradox of success and embracing failure
    • How to implement the traffic harmonizer
    • Different messaging for different types of audiences
    • The effectiveness of testimonial videos
    • How to get your customers to create content for your brand


    Links and Resources:

    Check out Tier 11's Conversion Architecture HERE

    Videocasestory.com

    Getbravo.io

    Customer Acquisition Show

    • Solutions 8 on YouTube
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    https://www.activecampaign.com/


    Winning the Social Media Game and Turning Posts into Traffic with Christene Marie Nov 25, 2022
    Show notes

    What exactly is empathy-driven branding - and why is it so effective?

    On today's episode, Ralph and Kasim continue their discussion on empathy-driven branding with Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing. They dissect Ralph's digital presence to reveal what he's doing well and the areas that need improvement.

    With everything that has happened in the last 3 years, marketers and business owners must adapt to the new needs of their customers if they want to grow. The easiest way to do that is through empathy-based marketing. Tune in to learn more about the 3-step empathy marketing strategy and how you can use it to understand your audience's needs and drive business results.

    IN THIS EPISODE, YOU'LL LEARN:

    • What is empathy-based marketing?
    • Ways to create scroll-stopping visual content for social media
    • Benefits of posting regularly on social media
    • How to drive instant engagement on your social media posts
    • Building a content strategy with your audience in mind
    • Proven ways to increase organic reach and engagement
    • Optimize your content for different social media channels
    • How to make your social media presence more personal

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Christene's LinkedIn
    • Christenemarie.com
    • Christene's Instagram
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite


    The Power Of Authenticity: Why Being Real Attracts Your Ideal Customers with Christene Marie Nov 22, 2022
    Show notes

    Did you know you can use the Enneagram Personality Test to enhance your marketing?

    On today's episode, Ralph and Kasim talk to Christene Marie, Founder of Starin Strategies, where they help clients increase their bottom line through empathy-driven marketing.

    According to Christene, there is no better way to understand your ideal client than using the Enneagram framework. The Enneagram helps you better understand your customer, get inside their minds, and leverage their experiences, fears, and desires to drive purchase decisions.

    If all this sounds woo-woo to you, tune in to hear Christene reveal how she used empathy-based marketing to drive 680,000 post engagements for an Amazon exec. Discover how you can use the Enneagram to better understand your buyer and the messaging that might most resonate with them.

    IN THIS EPISODE, YOU'LL LEARN:

    • What is empathy-based marketing?
    • This week's nugget: Using instant engagement to amplify content visibility
    • Why less is more on social media
    • How to build a personal brand like a marketing pro
    • Ways the Enneagram Personality Test can enhance your marketing
    • Tips on how to generate more engagement on your social media posts
    • How to create content your audience would want to engage with
    • Values-based marketing and why it's so effective

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Christene's LinkedIn
    • Christenemarie.com
    • Christene's Instagram
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT


    How Guesting on Podcasts Got His Products in Walmart with Dustin Riechmann Nov 18, 2022
    Show notes

    What type of LinkedIn message gets you a $550,000 purchase order?

    On today's episode, Ralph and Kasim continue the discussion on podcast guesting with Dustin Reichman, a serial entrepreneur and digital marketing expert. Dustin shares how a LinkedIn message and a podcast guest appearance led to a $550,000 purchase order and a deal with Walmart.

    Like all other marketing strategies, there is a process and a science behind getting booked on podcasts. However, finding podcasts to guest on and then pitching hosts is just 20% of the job. The other 80% is how you show up and take advantage of those opportunities.

    Tune in to learn the 5-step formula for podcast guesting success and how you can use other people's podcasts as a medium to propel your business to new heights.

    IN THIS EPISODE, YOU'LL LEARN:

    • How to use podcast guesting to scale your business
    • The 5-step formula for successful podcast guesting
    • Dustin's LinkedIn message that led to a $550,000 purchase order
    • Dos and don'ts of hiring a VA
    • The pitch that gets an 80% response rate
    • Planting seeds for business growth and success
    • How to get your brand "out there"

    Links and Resources:

    Dustin's LinkedIn

    Simplesuccesscoaching.com

    Get your podcast pitch playbook HERE

    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    Tier 11 Data Suite


    DON'T Create a Podcast – Do “Podcast Guesting” Instead with Dustin Riechmann Nov 15, 2022
    Show notes

    Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest.

    On today's episode, Ralph and Kasim talk to Dustin Reichman, a serial entrepreneur and digital marketing expert. He specializes in helping mission-driven solopreneurs add $100K+ per year to their bottom line by telling the right stories on the right podcasts. Dustin explains that podcasts are a winning formula for both the host and the guest. However, running your own podcast takes a good deal of time and effort. Which is why, for some people, guesting on other people's podcasts might be more beneficial than hosting your own show.

    Tune in to learn easy-to-implement strategies for getting the most out of other people's podcasts. Discover practical tips you can implement immediately to drive leads and acquire customers through podcast guesting.

    IN THIS EPISODE, YOU'LL LEARN:

    • How to use podcast guesting to scale your business
    • This week's nugget: Using podcast guests to create well-informed networks
    • What it takes to become a professional podcast guest
    • Organic versus paid traffic
    • The 5Ps for tapping into the power of podcasting
    • The podcasting pitch that guarantees an 80% reply rate
    • Podcast host versus podcast guest: which strategy is right for you?
    • Benefits of guesting on other people's podcasts

    Links and Resources:

    Dustin's LinkedIn

    Simplesuccesscoaching.com

    Get your podcast pitch playbook HERE

    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/


    How Ralph 6X'd Signups While Lowering CPA by 44% Nov 11, 2022
    Show notes

    How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?

    On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.

    Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.

    IN THIS EPISODE, YOU'LL LEARN:

    • Media buying done right
    • Ad tracking and why it's so important
    • How to create video ads that resonate with your audience
    • The power of a logical call-to-action
    • Why you need to simplify all your ad accounts
    • We all want to pay less for more traffic

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Creating Multi-Million Dollar Businesses That Matter with Giovanni Marsico Nov 08, 2022
    Show notes

    How would things change if you were to deliver results before getting paid?

    On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your business - the little-known secret for driving tons of traffic. As Gio explains, the worst thing you can do for your business is run it like a vending machine. Too often, businesses are built around a single transaction; you get what you want, we get paid, and we're done. You see, we are a hyper-connected generation. And while people might come to you for the transformation, they stay forever for the community.

    Listen in to learn the power of building community in your business and why the true potential of customers is not with the number of customers you attract, but with the depth of engagement.

    IN THIS EPISODE, YOU'LL LEARN:

    • Why community is the most powerful thing in business
    • This week's nugget: The PS pitch
    • Gio's counterintuitive approach to marketing
    • The one thing you must do to constantly over-deliver in your business
    • How Gio got Seth Godin to speak at his first event
    • Stop running your business like a vending machine
    • The first step to building community in your business
    • The four currencies of a successful business
    • How to double your pricing overnight


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Archangel.cc
    • Gio's Instagram
    • Purple Cow : Transform Your Business by Being Remarkable by Seth Godin
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter


    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    Tier 11 Data Suite


    Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz Nov 04, 2022
    Show notes

    Should you turn off high-performing ads just because the target holiday has passed?

    On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.

    Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.

    IN THIS EPISODE, YOU'LL LEARN:

    • Preparing for Black Friday, Cyber Monday
    • Benefits of Ad campaign diversifications
    • Why BFCM is a land grab for new customers
    • How to successfully leverage "Last Chance" Ads
    • Why you should never turn off a high-performing ad
    • Dos and Don'ts of running BFCM ads on Google vs. Meta
    • Budget recommendations for BFCM ads
    • What to do when your campaigns fail to drive intended results

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Kobi's LinkedIn
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


    8 Steps to Black Friday Success with Kobi Topaz Nov 01, 2022
    Show notes

    If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?

    On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts.

    Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year.

    IN THIS EPISODE, YOU'LL LEARN:

    • Preparing for Black Friday, Cyber Monday
    • Tips for BFCM discounting
    • This week's nugget: How to slaughter your competition this Black Friday
    • How to create irresistible BFCM offers
    • Creating offers for both acquisition and retention
    • Why BFCM is a land grab for new customers
    • Technical aspects of running Black Friday ad campaigns
    • How video view campaigns negate the impact of iOS14
    • Early bird guide to Black Friday


    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Kobi's LinkedIn
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/


    Doubling Revenue and Cutting CPL in Half | Case Study Oct 28, 2022
    Show notes

    How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months?

    On today's episode, Ralph breaks down a recent case study where they helped a client increase their booked calls by 230%, drop the cost per booked call by 54%, and increase their revenue by 107%, all in less than 3 months. This exact framework is what they use at Tier 11 to help businesses scale and grow through customer acquisition and enhancing a client’s long-term value.

    Tune in to hear Ralph share exactly what they did, the changes they made, and practical tips you can implement immediately to improve your marketing message.

    IN THIS EPISODE, YOU'LL LEARN:

    • The customer acquisition amplification framework
    • How to fix your messaging with the Creative Lab
    • Analyze your ads for performance and results
    • The role of emotion in advertising
    • What is conversion architecture?
    • Why value-first marketing is so effective
    • How to align your ads with your marketing funnel

    Links and Resources:

    • Breakthrough Advertising by Eugene M. Schwartz
    • Tier 11
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


    Previous 1 35 36 37 38 39 51 Next

    Related Podcasts

    How I Built This with Guy Raz

    1

    How I Built This with Guy Raz Business
    Planet Money

    2

    Planet Money Business
    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

    3

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters Business
    BiggerPockets Real Estate Podcast

    4

    BiggerPockets Real Estate Podcast Business
    The Smart Passive Income Online Business and Blogging Podcast

    5

    The Smart Passive Income Online Business and Blogging Podcast Business
    A Thousand Natural Shocks With Gabe S. Dunn

    6

    A Thousand Natural Shocks With Gabe S. Dunn Business
    footer-logo

    Contact Us

    Toll Free: 844-670-7747

    Links

    • Home
    • Top Charts
    • Networks
    • Apps
    • Independents Podcasts
    • Podcast Advertising
    • Podcast News
    • Contact Us
    • About Us
    • Analytics & Insights

    Stay Connected

      Privacy, Terms of Use & Our Code of Ethics Protecting Content Creators Copyrights