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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque Jun 07, 2022
    Show notes

    Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14.

    Topics Covered

    08:25 - Ryan shares an overview of the “Ask Method” and how it works for businesses

    12:39 - How the internet is evolving and what “Web 3.0” means for marketers

    15:35 - What “Zero-Party” data is and why it’s so important for marketers

    23:24 - Why zero-party data makes it easier to have sales conversations

    28:14 - Case studies and examples from different industries using the “Ask Method”

    Resources Mentioned

    Free Masterclass

    Front Row Dads

    Our Partners

    Conversion Fanatics

    BKA Content

    Solutions 8 - The Best Google Ads Agency In The World

    DigitalMarketer | Marketing Tools & Training

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite


    Easy Ways to Improve Your LTV and Lower Your CAC with John Ainsworth Jun 03, 2022
    Show notes

    Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions.

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Solutions 8
    • Perpetual Traffic Survey
    • Perpetual Traffic Website
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop


    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    Tier 11 Data Suite

    Tier 11 Data Suite


    Keys to Increasing your LTV and AOV with John Ainsworth May 31, 2022
    Show notes

    Would you like to increase your revenue 10-20% in one week (or do you hate money)?

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing. John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve got a list of 8 proven strategies that work for everyone—because they take you back to the basics, the fundamentals. John says it’s shocking how many multi-million dollar companies don’t have these fundamentals in place. Yes, you have to put in the hard work and create something of value—an offer the world wants. “You can’t optimize until you implement,” John says. Then John and his team can help you take it from there.

    Listen in for some simple, but brilliant, ways to increase your average order value and your long-term value—and ultimately win with your customer.

    IN THIS EPISODE YOU’LL LEARN:

    • One easy way to increase your revenue 10-20% in one week
    • How to convert more of your email list into buyers
    • Ways to utilize upsells and order bumps to fully monetize your funnel online
    • How to get started if you’re just now launching your first course

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Data Driven Marketing
    • courseprofitreport.com
    • Email John: john@datadrivenmarketing.co
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT


    How Ralph Structures His Campaigns for Massive ROAS May 24, 2022
    Show notes

    What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?

    On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”

    Listen in to find out how to achieve this online marketing nirvana in your own campaigns.

    IN THIS EPISODE YOU’LL LEARN:

    • How (and why) to set up tracking before you do anything else
    • The key differences at each level of traffic (aka, a funnel marketing masterclass)
    • Why Tier 11 didn’t need to use a third party data tool in this campaign
    • How this case study would change today if they used Google Performance Max

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Download the case study
    • Tier 11
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    How Google Outsmarted Facebook and What it Means for Marketers May 20, 2022
    Show notes

    So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets?

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn’t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It’s literally going to change everything.

    Listen in for tips on staying on top of what’s new with Google Performance Max and what it means for your business.

    IN THIS EPISODE YOU’LL LEARN:

    • Why the 30-day attribution window/click to purchase paradigm is obsolete
    • What multi-touchpoint engagement means in practical terms
    • The biggest mistake marketers are making right now with Performance Max
    • 2 new Performance Max features that just rolled out this week

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Solutions 8 on YouTube
    • Everything Google Knows About You
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT


    3 Ways Running Traffic Has Changed... Maybe Forever May 17, 2022
    Show notes

    If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can’t help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we’ve ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They’re literally learning something new every day.

    Listen in to find out what Google Performance Max can do for your business or agency.

    IN THIS EPISODE YOU’LL LEARN:

    • 3 major events in online advertising and marketing that changed the entire game
    • Why you need to stop thinking of Google as a placement platform
    • What you need to know about user-generated content and massive media creation
    • Why Kasim believes the click-to-conversion paradigm is dead

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Solutions 8
    • Solutions 8 on YouTube
    • Nick Shackelford on LinkedIn
    • Konstant Kreative
    • Billo
    • No Limit Creatives
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    www.AdRoll.com/PT

    Tier 11 Data Suite


    A Quick Strategy to Improve Facebook Campaigns May 13, 2022
    Show notes

    When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling?

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”

    Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.

    IN THIS EPISODE YOU’LL LEARN:

    • The key differences between cost cap and bid cap
    • Two important things you have to have in place before using these strategies
    • How, when, and why to duplicate your campaigns
    • What Facebook is looking for when they rank your ads

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • bid cap & cost cap
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite

    www.AdRoll.com/PT


    Optimizing Facebook Campaigns in 2022 and Why Your Bid Strategy Matters May 10, 2022
    Show notes

    Are you getting similar results with every ad campaign even when you try to switch things up?

    On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap.

    Listen in for some knowledge bombs you can apply to your ad campaigns today.

    IN THIS EPISODE YOU’LL LEARN:

    • Why transformational story video ads work better than anything else on Facebook
    • Where the most helpful avatar data comes from (and how to get it)
    • What you should know about cheap leads, good leads, and impulse leads
    • How to make sure the attribution model on the platform matches the actual numbers

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Tier 11
    • Ian Garlic
    • Northbeam
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/


    An Ethical Way to Steal Your Competitors YouTube Traffic May 06, 2022
    Show notes

    This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good.

    On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a recent meeting, and his fellow members were duly impressed. It all started in November 2020 when Youtube came out and said they were going to show ads on all videos. In January 2022, Kasim came up with a wicked smart idea to use that to his decisive advantage.

    Listen in to hear how you too can pull off an ethical heist of your competitors’ most valuable organic traffic.

    IN THIS EPISODE YOU’LL LEARN:

    • The biggest thing Kasim has gotten from War Room this year
    • How Kasim’s ad got a 31% view rate and a massive 8-minute average view duration
    • Why Google is still protecting some videos from ads in 2022
    • Why Kasim’s ad doesn’t qualify as “interruption marketing”

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • War Room Mastermind
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    Tier 11 Data Suite

    www.AdRoll.com/PT

    Tier 11 Data Suite

    https://perpetualtraffic.com/advertise-with-us/

    https://www.activecampaign.com/


    Ralph's on META's Podcast?! He explains how he used META to build a business and a life! May 03, 2022
    Show notes

    What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges?

    Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lot of insightful questions, and Ralph’s answers were brilliant. They talked about everything from attribution and iOS updates to humans vs. technology to the biggest fundamental changes in the Meta platform over the years. Ralph explained why he wouldn’t start a marketing agency in 2022, and reminisced about his first-ever Facebook ad that cost $3000 and got him zero leads or sales.

    Listen in for an insightful conversation between two really smart guys about the past, present, and future of marketing.

    IN THIS EPISODE YOU’LL LEARN:

    • Why IG ads didn’t work for Ralph’s agency at first (and why they do now)
    • How technology fits into the future of creative in this ecosystem
    • The easiest way for a business to get started with advertising on Meta
    • 2 things humans still do better than technology

    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    • Meta Business, Innovation, and Technology podcast
    • Tier 11
    • Perpetual Traffic Survey
    • Follow Perpetual Traffic on Twitter
    • Connect with Ralph and Kasim on Twitter

    OUR PARTNERS:

    • Get a Free Month of Blogs from BKA Content
    • Get a Free book on how to optimize your website Conversion Fanatics
    • Learn how bots can automate your lead flow from BotBuilders
    • 7 Levels of Scale workbook
    • Get Roland’s book, Zero Down, FREE
    • Find out your Leadership Trust Score at Ready to Lead.
    • Register for our free Founders Board workshop

    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    Mentioned in this episode:

    https://www.activecampaign.com/

    Tier 11 Data Suite

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/

    Tier 11 Data Suite


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