On Strategy Showcase

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**On Strategy Showcase**

Where marketers share the strategy stories behind amazing campaigns.

Latest Episodes:

OKCupid's return with Wieden + Kennedy's Brian Ritter Dec 03, 2020

Show notes

The cultural opportunity that allowed OKCupid to return as "the antidote to superficiality."

Volvo with Sophia Lindholm and Daniel Sjostrand of Forsman & Bodenfors, Gothenburg Dec 03, 2020

Show notes

The Volvo brand has always been synonymous with safety. However, in the last few years, it has been transforming its notion of what safety means.

Britain's National Health Service (NHS) with Jo Arden while CSO at Mullen Lowe, London Dec 03, 2020

Show notes

We learn how planning, during pre-pandemic times, turned around the nursing recruitment efforts for Britain's National Health Service.

Modelo Beer with Piper Dolan of Ogilvy, Chicago Nov 20, 2020

Show notes

How this hispanic beer drinkers brand, that celebrated working-class values, expanded into the U.S. general market during a time of unprecedented divisiveness.

Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London Nov 20, 2020

Show notes

How Siemens, a company shifting from an industrial manufacturing culture to a professional services mindset, used employees as a force for recruiting new talent.

Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020 Nov 16, 2020

Show notes

In part two, we hear about evolving from sombre, reflective storytelling to a warm, joyful approach. Plus, the launch of Guinness Clear (water.)

FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London Nov 10, 2020

Show notes

How the virtual game influenced the real world.

CALM's Project 84 with Will Grundy of Adam & Eve DDB, London Nov 10, 2020

Show notes

The single image that captured the attention of an entire country. A breathtaking, award-winning campaign that reframed male suicide in the U.K.

New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York Nov 10, 2020

Show notes

The story behind "Fearlessly Independent" and the rapid growth of New Balance.