On Strategy Showcase

Latest Episodes:

Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza Apr 30, 2021

Show notes

We hear the stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that reenergized the Popeye's brand.

Andy Nairn of Lucky Generals on their Amazon Alexa work and his new book "Go Luck Yourself" Apr 15, 2021

Show notes

Andy is Campaign Magazine’s 2020 U.K. strategist of the year. We talk Alexa, his new book “Go Luck Yourself” and why he feels luck is where opportunity meets a prepared mind.

Paul Feldwick on his new book and why our industry has lost its desire to make work that works Apr 15, 2021

Show notes

Paul worked for 15 years at the legendary planning agency BMP in London. In his new book "Why does the Pedlar Sing" he explores what he sees as the industry's creative short-comings and how we can turn things around.

Tango soda's "Sticky Moments" campaign with Ray Patterson of Britvic and Rachel Walker of VCCP Apr 09, 2021

Show notes

The U.K. soda brand's search for purposeful humor that would reconnect it with youth culture after a long absence, and how focus groups fueled the insight. A 2020 IPA Effectiveness Award winner.

Julian Cole on what to expect from the Planning Dirty Academy Apr 04, 2021

Show notes

Planning is not a trade, it's a profession. It can't just be something you learn on the go. So says Julian Cole as he shares what the academy offers those who want to improve their skills.

Accenture's "Let there be change" campaign with CMO Amy Fuller Mar 26, 2021

Show notes

Droga5 produced the latest brand campaign for its parent company, Accenture. CMO Amy Fuller talks us through the brand's journey and its first ever purpose/promise statement.

The Oatly brand and the spot they cleverly knew others would hate Mar 21, 2021

Show notes

Heidi Hackemer, ECD Oatly shares what defines the Oatly brand and what led to the trolling of the Super Bowl with a spot they knew others would hate.

Toyota and the challenge of a house of brands with Kathleen Kindle of Saatchi Mar 06, 2021

Show notes

Another in our automotive series, Kathleen Kindle, Group Director Connections & Insights at Saatchi & Saatchi, Los Angeles. We talk Toyota and the challenges of being a house of brands.

Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA Feb 26, 2021

Show notes

Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines everything the brand does.

Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco Feb 18, 2021

Show notes

Colin shares the story behind how Headspace, a brand built on meditation, expanded its offering into mindfulness. And launched with a significant brand gesture.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected