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The Cannes Lion winning "Connected Island" with Aoife Murphy and Kris Clarkin of Boys+Girls, Dublin, Ireland Aug 26, 2021

Show notes

Three Ireland is a telecommunications brand. This B2B campaign centered around Arranmore, an isolated island off the coast of Donegal. The parallel between island life and business life was that companies, not unlike communities, need to be connected in order to effectively grow.

KFC on the importance of "radical honesty," with Neasa McGuinness of Mother and Jack Hinchliffe of KFC Aug 12, 2021

Show notes

The story behind successfully managing through multiple challenges (chicken shortage crisis, the intro of new fries, and covid.) It's a journey of success built on the shared belief in doing the opposite of what's expected.

Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement Aug 04, 2021

Show notes

The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice brands at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.

What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals Jul 15, 2021

Show notes

As strategists, we're reluctant to embrace the obvious. As Loz puts it "we think our role is to create an unexpected leap." But when something is obvious, that doesn’t mean it’s useless. This brilliantly simple campaign for Taylors coffee bags will inspire you to consider the obvious in everything you do.

Is Accenture Interactive's CEO, Brian Whipple building the agency we've always promised, and on a global scale? Jul 09, 2021

Show notes

After acquiring Droga5 and other creative shops, Brian and his team are now ready to roll out their part consultancy, part tech firm and part agency offering. Not only is it formidable, but it may, in fact, be what we've always wanted modern marketing agencies to be.

Repositioning the AXE brand with Caroline Gregory, Global Brand Director at Unilever and Elizabeth Paul, CSO, The Martin Agency Jun 29, 2021

Show notes

The brand that once expressed its essence - attraction - in terms of one dimensional women drawn uncontrollably to the Axe guy, is reinventing itself. From “Spray Axe, get girl” to “Spray Axe, open possibilities,” it now reflects how the playground of attraction has broadened.

FIFA's Midnight Ramadan League and how diversity initiatives can be more effective when they make us discover our own biases Jun 17, 2021

Show notes

This award winning campaign is a terrific example of how what we produce as an industry can be more effective when it makes us check and discover our own biases without telling us we should. Adam&EveDDB's Creative Director Selma Ahmed and Planning Director David Mortimer talk us through the thinking that led to this Channel 4 Diversity in Advertising Award winner.

The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago Jun 09, 2021

Show notes

When only 10% of young people would even consider the Army, the challenge the brand faces in its quest to appeal to a far wider target is clear. We hear about DDB's first two campaigns... and the new brand campaign currently in development.

Diageo’s Global Consumer Planning Director, Andrew Geoghegan, on building a portfolio-wide culture of effectiveness May 24, 2021

Show notes

Tasked with achieving an additional £100 million in profit from its marketing spend, Andrew's team put brand theory into practice, at scale, and more than doubled that goal by developing Catalyst, a portfolio-wide marketing modeling system that brought analytics and creativity into the center of the business. This is the story of how it came together.

Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth May 07, 2021

Show notes

Paula has worked on the Nike brand on three continents. We first discuss what inspired Nothing Beats a Londoner and then how Nike approached planning in a year without sports.

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