On Strategy Showcase

Latest Episodes:

How W+K won McDonald's, then blew the doors off with Travis Scott, as told by Jennifer Healan of McDonald's and Tass Tsitsopoulos of Wieden Feb 12, 2021

Show notes

Jennifer Healan, VP, U.S. Marketing, McDonald's, and Tass Tsitsopoulos, Planning Director, W+K, NYC tell the story of how Wieden won the McDonald's business, blew out the Super Bowl, and later broke McDonald's supply chain with Travis Scott.

How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London Feb 03, 2021

Show notes

Baileys was loved, but was not being consumed. This is the story of how the team expanded beyond cocktails into the high growth world of adult treats. A 2020 IPA Effectiveness Award winner, this is the "part cake, part booze, pure pleasure" journey. See the creative on our site.

Thinx MENstruation campaign with Siobhan Lonergan Jan 28, 2021

Show notes

Thinx (period underwear) asks us to imagine a world in which men have periods too.

Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London Jan 22, 2021

Show notes

Learn the three key strategic phases of this multi-year rebuild of the iconic Tesco supermarket brand in the U.K. This 2020 IPA Grand Prix Award winner for effectiveness includes the wonderful "Food Love Stories."

B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London Jan 16, 2021

Show notes

To celebrate its 50th Anniversary, Uncommon launched the new "Build a Life" brand platform for B&Q in the U.K. This is the story behind that work. And the connection between home and owner.

Faris Yakob and the structural dynamics of marketing Jan 09, 2021

Show notes

Another episode in our thought-leader series, this international strategist, speaker, and author shares his perspective on a number of recent industry topics.

Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam Jan 04, 2021

Show notes

Coca-Cola suspended its marketing efforts as the pandemic struck. It later returned with the optimistic and uplifting "Open like never before" campaign. This is the story behind the work.

Samsung Mobile with Ed Tse, CSO at Publicis OPTS, New York Dec 10, 2020

Show notes

The Samsung/Apple rivalry and the breakout moment that changed everything.

Kia Telluride's launch with CSO Laura Forman of David & Goliath, LA Dec 03, 2020

Show notes

How Kia launched the Telluride as “the car built for the rest of us.”

Waze with Joey Camire of Sylvain Labs, NYC Dec 03, 2020

Show notes

How the brand "changes the way the world moves through everyday acts of cooperation."