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    Business

    On Strategy Showcase

    Where marketers share the strategy stories behind amazing campaigns.

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    Copyright: © 2021 On Strategy Showcase

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    Latest Episodes:
    Headhunter Stuart Parkin offers tips for planners looking for what’s next Nov 03, 2020
    Show notes

    Author of the new 2020 book for planners "Getting Positive," (published after our interview) Stuart shares his advice as a recruiter who specializes in placing planners worldwide. I hope Stuart's advice is helpful to those struggling with what's next.

    Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO Oct 27, 2020
    Show notes

    A masterclass in brand strategy. Learn the story behind the shift from "Good things come to those who wait" to "Made of More." This is episode 1 of 2.

    Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director Oct 23, 2020
    Show notes

    As part of our series on auto brands, we talk to Christian Cocker about the Honda brand, the category and the agency's award-winning "Paper" campaign.

    The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX Oct 20, 2020
    Show notes

    How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

    Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain Oct 18, 2020
    Show notes

    The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.

    New Zealand Tourism with Rory Gallery of the Special Group Oct 08, 2020
    Show notes

    Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

    Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny Oct 07, 2020
    Show notes

    Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

    Brixton Finishing School graduate, Niamh Paul Sep 27, 2020
    Show notes

    One of 2020's Cream Award winners, Niamh Paul tells us how Brixton Finishing School wants to disrupt the way agencies recruit.

    Durex Condoms with Chantelle Begley of Havas, London Sep 17, 2020
    Show notes

    Learn how Durex is challenging pandemic culture by asking if we really want to go back to normal.

    Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY Sep 17, 2020
    Show notes

    How the brand reconnected with street culture through a series of three themes.

    Previous 1 29 30 31 32 33 Next

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