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    Business

    On Strategy Showcase

    Where marketers share the strategy stories behind amazing campaigns.

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    Latest Episodes:
    LUVs Diapers with Tiffany Graeff (the planner's perspective) Jan 21, 2020
    Show notes

    LUVs Diapers with Tiffany Graeff (the planner's perspective)


    Burger King with Jon Carlaw Jan 15, 2020
    Show notes

    The strategy behind the irreverent and unique Burger King creative work and how it fuels their messaging.


    LUVs with Mason Hedgecoth (the creative's perspective) Jan 10, 2020
    Show notes

    The story behind the creative strategy for LUVs diapers. "By their second child, every parent is an expert" was the insight around which the entire campaign was built.


    John Lewis Insurance - Tom Sussman Jan 03, 2020
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    An interview with Adam & Eve's Planning Partner Tom Sussman about the strategy behind the Tiny Dancer campaign for John Lewis Department Stores.


    Beats by Dre with Simon Wassef Jan 03, 2020
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    An interview with Simon Wassef, Chief Strategy Officer of Chiat Day LA. Simon talks us through the strategy behind the successful Beats campaign.


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