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    Business

    On Strategy Showcase

    Where marketers share the strategy stories behind amazing campaigns.

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    Copyright: © 2021 On Strategy Showcase

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    Latest Episodes:
    Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve. Sep 14, 2020
    Show notes
    Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland May 16, 2020
    Show notes
    Freelancers Needed. Brand Federation with Matt Williams May 07, 2020
    Show notes

    Planners out of work may find Brand Federation to be a useful source for projects. It's a new group trying to match projects to talent. Hope they're helpful.

    Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London Mar 17, 2020
    Show notes

    WARC ranks it as the second most creatively awarded campaign. Bridget shares the strategy story behind its success.

    Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect. Mar 05, 2020
    Show notes

    Rob Campbell talks cultural strategy and the importance of the edge effect.

    KFC with Wieden+Kennedy's Britton Taylor. Feb 24, 2020
    Show notes

    The story behind the rebirth of the Colonel and Kentucky Fried Chicken.

    Tourism Australia with Droga5's Will Davie Feb 21, 2020
    Show notes

    A movie trailer for a Crocodile Dundee reboot or a tourism campaign? Hear the story behind the creative strategy that framed "Australian Nature."

    Orange Theory Fitness with Nigel Carr Feb 15, 2020
    Show notes

    How does in-person, as apposed to virtual community influence motivation? That's the Orange Theory versus Peloton story.

    ITV rebrand with Lucy Jameson of Uncommon London Feb 09, 2020
    Show notes

    In a world of streaming services, find out how a national broadcaster is sharpening its brand.

    Audi with Ben Shaw of BBH London Feb 01, 2020
    Show notes

    Ben Shaw, Head of Strategy at Bartle Bogle Hegarty (BBH) talks us through the successful evolution of the Audi brand and its definition of "Progressive Premium."

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