Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 99: Celebrities and Branding Sep 23, 2018

Show notes

Episode 99: Celebrities and Branding
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Since that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of Weitzberg Consulting who will share a bit of his story and tell us all about the wild and crazy world of working with these modern day dinosaur wranglers. Harold and I will also tackle who’s winning and losing and he’ll share some of his tips for working effectively with celebs on what is sure to be another Emmy-nominated episode of May the Best Brand Win on Entertalk Radio.

Episode. 98: Flawed Marketing Sep 10, 2018

Show notes

Episode. 98: Flawed Marketing
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal. Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them. We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.

Episode 97: What’s in a Brand Name? Aug 31, 2018

Show notes

“A rose by any other name would smell as sweet.” Right? If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much? Would Apple be as powerful if it were named Orange back in that garage? And is there any science to naming things? We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio. We’ll also run down who’s winning and losing this week in the world of marketing & communications so join me for another fun and fact-filled episode of the show!

Episode 96: Marketing: Cost or Investment? Aug 24, 2018

Show notes

There are two ways to view modern marketing, either as a cost or an investment. And both ways have a case to made. So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer. We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.

Episode 95: Marketing Strateegery Aug 21, 2018

Show notes

Have you noticed we live in a tactical world — lots of companies DOING things, INVENTING things, BUILDING things but not always sure why. And then of course, it’s marketing’s job to SELL It — make people interested and beat them on the head with the message until they finally submit. All of this comes from a HUGE lack of strategy. And spoiler alert — you cannot do this work or run any business successfully (for long) without a solid strategy. So we’re going to dive deep into it, look at how it’s formed how’s it’s different than tactics and show some examples of strategies that won and lost in the marketplace. We’ll also see who’s winning and losing this week on another above average episode of May the Best Brand Win on Entertalk Media.

Episode 94: Unfinished Messaging Aug 12, 2018

Show notes

In the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million things in the way of this very simple model to the point where most organizations couldn’t tell you what their message truly is. And if they did, it would be so filled with self-serving, buzzword-laden laborious language that you’d check out long before they finished. There are reasons why the message got lost along the way, but fear not, I will help you reconnect with it and get your comms back to that amazing sender-receiver-message simplicity. And of course, we’ll dig right into who is winning and losing this week in marketing & communications on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Radio.

Episode 93: Marketing v Privacy Round 10 Jul 28, 2018

Show notes

Well, it’s a tale as old as time — marketing wants more information about its audiences so it can craft the perfect individualized message just for them at EXACTLY the time they need it. And consumers think marketing is uber creepy and want to use fake names, numbers and everything else just to keep them away. Because you see, in the real world, marketing has behaved rather irresponsibly with this data and NOW big brother has come a’ knocking. Yes, that’s the sound of the gov’t showing up at the party. With the General Data Privacy Regulations in full effect in the UK/EU and California recently dropping its own data privacy regs, the next battle between privacy and marketing is shaping up to be a doozy! And we have renowned privacy legal expert Will Marshall from the UBM Law Group in San Diego with us for the whole hour to discuss the pertinent and powerful issues that will guide who sees what, when and why in the coming years. So join us this Friday at 2 p.m. Pacific for another thrilling and potentially award-winning episode of May the Best Brand Win on Entertalk Media!

Episode 92: Influencer Marketing Revisited Jul 24, 2018

Show notes

What do you do when your audience (kinda) doesn’t trust you? That’s easy — You find someone they DO trust and get them to be your messenger. This is what is known as influencer marketing and it’s pretty big business. It isn’t new, but social media channels have changed the game quite a bit. And while we’ve talked about it previously on the show, influencer marketing is due for a checkup because recently it was discovered that some influencers on Twitter and Instagram just may have been inflating their reach numbers with fake accounts, paid followers, etc. So what do you do when you can’t even trust an influencer? Trust in this Oscar-nominated episode of May the Best Brand Win on Entertalk Media because I’ll give you the actual truth. And we’ll also talk about which organizations won and lost this week in marketing & communications so join me, won’t you?

Episode 91: Uncommon Sense Jul 13, 2018

Show notes

There was a time when I believed in common sense. I thought that people grew up, became educated and while making a mistake here and there along the way, generally got things right. But I was wrong. We don’t always share that common viewpoint and that’s cool, but there are a few things in marketing that really NEED to make sense and do not for many companies. So we’re going to explore some of those things and talked about who stepped in it this week in marketing & communications too! Join me for what promises to be another riveting episode of the Emmy-Award winning May the Best Brand Win program on Entertalk Media.

Episode 90: Shaping Public Opinion Jun 25, 2018

Show notes

Episode 90: Shaping Public Opinion
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
….And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint? A question that is asked and answered countless times per day and influenced by every news cycle, story, post and video we see. If you’re going to be any good at PR which is about influence, then you MUST really understand public opinion, how it’s formed, why, and believe me there’s quite a bit of science (and some art) to it. Join me on the next whirlwind episode of May the Best Brand Win as we delve deep into public opinion. We’ll also see who’s winning and losing out there in marketing and comms and I’ll leave you with tips of how your organization can effectively influence public opinion (oh, the power!)

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