Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 89: Brands of E3 Jun 18, 2018

Show notes

It’s big, it’s loud and crazy — it’s the Electronic Entertainment Expo in Los Angeles and there we see some of the biggest brands in interactive entertainment battling for the spotlight and top honors among gamers. Tune in as I recap the show from a branding point of view and interview some cool companies in e-sports, audio and immersive reality. Then come back to reality as we talk about who’s winning and losing outside of the trade show floor. It’s sure to be another boss-level episode of the Academy-Award-Winning show, May the Best Brand Win on Entertalk Media.

Episode 88: The Other Side of the Sword Jun 02, 2018

Show notes

May The Best Brand Win - Episode 88: The Other Side of the Sword
Hear more shows like this one at https://entertalkradio.com/maythebestbrandwin
One goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc. And marketers are pretty good at cutting. But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she’s unemployed with a good-sized crisis on her hands. So when is the decision to stay quiet better than saying something? We’re going to talk about this and the many fascinating overlooked aspects of communications — when the whole thing goes south on you. All this plus a look at who’s winning and losing on the next Razzy-nominated award-winning episode of May the Best Brand Win on Entertalk Media.

Episode 87: GDPR - The Consumer Strikes Back May 25, 2018

Show notes

Episode 87: GDPR - The Consumer Strikes BackHear more shows like this at https://entertalkradio.com/maythebestbrandwin
On May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we’re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could’ve just handled it by being less creepy and invasive. Way to go digital marketers! We’ll also hit who’s winning and losing and give you some tips to make sure your web operations are GDPR-approved, which I will define as “not nearly as creepy” (NNAC).

Episode 86: The Science of BS May 23, 2018

Show notes

Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
You see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths, misstatements and outright falsehoods, there actually is science behind WHY it exists and what purpose it serves. So get your shovels and rubber boots ready as we dive deep into it and learn more about a recent Smithsonian experiment about BS and communications. Of course, we’ll also show you who’s REALLY full of it as we examine which companies are winning and losing this week in marketing. So join me for another fragrant and award-winning episode of May the Best Brand Win on Entertalk Media.

Episode 85: Start Me Up May 04, 2018

Show notes

The problems are out there just waiting to be solved and who ya gonna call? That’s right, get ready to be vastly disrupted by some startups and their own ideas about marketing & communications. I recently traveled to Irvine, Calif to attend the annual Eurekafest event and talked with a handful of startups about their challenges and triumphs in marketing. Join me and be inspired to dump your day job and start solving stuff out there on the next touching episode of May the Best Brand Win on Entertalk Media: home of May the Best Brand Win.

Episode 84: Stepping in It Apr 21, 2018

Show notes

Wow, there are quite a few companies just stepping in it right now and thus, we’re doing a show all about it — specifically what marketing & communications can DO about it for such contenders as Allegiant Airlines, Starbucks and even Facebook. And we’ll also hit who’s winning and losing this week so join me for this very special heartwarming edition of May the Best Brand Win only on Entertalk Media.

Episode 83: The Really Dumb Things Companies Say Apr 07, 2018

Show notes

Let’s face it, people - there’s a whole lotta stupid in this world. Much more than can be addressed on this or any hour-long show. But we will try nonetheless to address the topic of “why in God’s name did you SAY that?” and we’ll provide some educational tips on how your company or brand can stay firmly planted on the “not stupid” side of communications on a regular basis. It’s actually much easier than you might think. Of course, as is our custom, we will hit who’s winning and losing this week on a another sure-fire hit episode of the Grammy-winning podcast May the Best Brand Win only on Entertalk Media.

Episode 82: Shining or Shrinking in The Media Spotlight Mar 23, 2018

Show notes

Making audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights of media coverage and elevated profiles. In today’s Webby-Award winning episode of the program, we’ll talk about the spotlight, what to do to prepare, and how to shine in those moments. We’ll also shine some truth on who’s winning and losing in marketing & communications this week. Let’s get ready for your close-up!

Episode 81: PESO Happy Mar 17, 2018

Show notes

Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.

Episode 80: The T-Word Mar 11, 2018

Show notes

Generally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or prospect over the head until they finally fall to their knees, give in and buy something. How do we build trust, How do we lose it and why should trust be the goal of ALL marketing programs? We’ll dig into those big questions and more—and we’ll also talk about who’s winning and losing this week in marketing. So join me for another ESPY-winning episode of May the Best Brand Win on Entertalk Media.

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