Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

10/13/17 Episode 69: An Emotional Transference Breakthrough Oct 16, 2017

Show notes

People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” But are all emotions really equal? I’ve recently had a breakthrough in this area and want to share it with you guys. We’ll also dig into who’s winning and losing this week in marketing & communications on the next highly emotional episode of May the Best Brand Win on Entertalk Radio.

10/06/17 Episode 68: Confusing Comms Oct 07, 2017

Show notes

Marketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award winning hit “May the Best Brand Win” we’re going to talk about confusion and how it screws things up. Specifically, we’re gonna hit a few confusing topics like the recent FTC guidelines for influencer marketing, outside interference in our largest social networks by foreign interests and hyper-political comms aimed at boycotting and praising brands. And somehow, we will make some sense out of this mess in 60 minutes or less. We’ll also hit who’s winning and losing this week in Marketing & Communications as always so join me for what is sure to be yet another episode of May the Best Brand Win.

09/29/17 Episode 67: Upwardly Mobile Sep 29, 2017

Show notes

Segment 1: Joining us today we have two of the top dogs from software developer Distillery in Santa Monica: Andrey Kudievskiy and Sam Wheeler.
Segment 2: Winning and Losing, Pocket List of news stories and good, bad and ugly from marketing world this week.
Segment 3: Distillery Tips for Mobile Software Branding
https://distillery.com/

09/22/17 Episode 66: Watch Your Language Sep 23, 2017

Show notes

As communicators, the language we use is important. It “says" something beyond the meaning of what we’re actually saying. All languages are just shared agreements among groups of people over time to say that certain words and symbols stand for certain things — and they evolve over time. In this episode of the Emmy-winning May the Best Brand Win, join me as we explore language and give you some tips to tighten it up and cut the crap so that the people you’re trying to reach agree that you’re not completely wasting their time. We’ll also tackle who’s winning and losing this week in marketing & communications. It’ll be epic.

09/15/17 Episode 65: Moves Like Jaggi Sep 16, 2017

Show notes

My guest today is Dalip Jaggi, “The Principal” at Devise Interactive here in Orange County. He’s a networker, a very creative guy and has his own views about how to get the arrow to the target.

09/01/17 Episode 64: Outside The Box Sep 02, 2017

Show notes

It seems that everyone today is looking for “bold, creative, out-of-the-box ideas to break through the clutter and noise.” But, what if I told you that your outside the box ideas are about to make your conservative butt SUPER DUPER uncomfortable in that cushy chair. Guess what? Great marketing is NOT safe marketing. In this episode we’re going to tackle the paradox of what most companies want yet are going to be too afraid to actually implement. We’ll also dig into who is winning and losing this week in the wonderful never-ending story that is marketing & communications. Join me if you dare!

08/25/17 Episode 63: And What THAT Means Is… Aug 26, 2017

Show notes

The purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communication like “DUDE…RUN!!!” The first communicators really got it done. But somewhere in the mystical magical world of getting more “evolved” and “older” we just started spouting out stuff that we COMPLETELY understand, but the audience has no idea what we’re saying. So this week we’re talking about meaning and how to make sure it doesn’t get lost on your audience during your fabulous marketing & communications process. We’ll also hit who’s winning and who’s losing this week on another totally amazing and meaningful episode of May the Best Brand Win on Entertalk Radio.

08/11/17 Episode 62 What PR Isn't Aug 11, 2017

Show notes

There are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily powerful marketing arrow will make any company’s quiver complete. This episode will tackle the misconceptions around PR that exist today and show you why public relations is something you need to know about, use and master in the very non-trusting consumer world of 2017 and beyond. And we’ll also have a fresh batch of winners and losers to talk about on the next edu-taining episode of the May the Best Brand Win on Entertalk Radio.

08/04/17 Episode 61: What Other People Think Aug 04, 2017

Show notes

One the greatest enemies of creativity in the world today is the opinions of others who probably aren’t as creative and don’t have near as much guts as you marketers do. If you’re in a client situation, the client makes suggestions to “improve” the work on the way to approvals, but they aren’t really the experts so the work actually can suffer quite a bit. How can you get your creative ideas through the gauntlet of idiocy present in most human-based organizations? Well, tune in to this episode and we’re gonna talk about it and give you some tips and tricks for maximizing your creative output even in the most conservative of marketing organizations. We’ll also see who’s taking chances and winning (or losing) because of them. It won’t be safe or politically correct in any way, but it’s gonna be fun!

07/28/17 Episode 60: Web of Lies Jul 28, 2017

Show notes

Webs. Spiders use them to catch their prey, stab them and eat them. But in 2017, who is the spider and who if the fly in this equation? To answer burning questions like these I’m brining in the big guns of Titan Creative CEO John Gleneicki who builds brands on and off the Web. Part artist, part scientist, John is the ultimate weapon and he’s going to be our guest on the next thrilling episode of May the Best Brand Win on Entertalk Radio. We’ll tag team who’s winning and losing and John will offer some tips on how to design things on the Web correctly and stay on brand. Join us, won’t you?

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