Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 59: Crazy Marketing Jul 21, 2017

Show notes

Call me crazy, and maybe it was the heat and humidity of Nashville at Summer NAMM last week, but “marketing" is really pretty simple stuff. Yet so many approaches fail to deliver what the company really needs. So we’re going to find out why that is as we show you some “crazy" yet simple ways to run your marketing programs. We’ll also see who’s winning and losing this week as we pass out the crazy sauce on the next heartfelt episode of May the Best Brand Win on Entertalk Radio.

Episode 58: Just Because You Can… Jul 07, 2017

Show notes

In the movie Jurassic Park, Jeff Goldblum’s character Dr. Ian Malcolm makes a miraculous observation when he says “your scientists were so preoccupied with whether or not they could (make dinosaurs) that they didn’t stop to think if they should.” Ahhh the difference between can and should is important when making dinosaurs — and it’s equally important in marketing and communications. We’re going to go deep into the jungle of “Jurassic Park Logic" and test out some popular marketing torture mechanisms to see whether they are really worth the risk. We’ll also see who’s winning and losing this week in the ultimate fight for business survival so join me behind the park gates on the next awe-inspiring episode of May the Best Brand Win on Entertalk Radio.

06/30/17 Episode 57: Feels Like the First Time Jul 02, 2017

Show notes

Everyone remembers their first time….marketing something. The message was so new, so innocent and everything was just…perfect. Well, a few years later and let’s face it, you’ve grown tired of all of that pesky “message consistency” and you (or the Board of Directors) feel a need to “change it up” or “refresh the brand.” This can be good and it can be as disastrous as your first time probably was. Join me on the next edu-taining episode of May the Best Brand Win and learn when to stick with your brand and when to slap on another coat of paint. We’ll also dig into who’s winning and losing so you don’t want to miss it!

06/23/17 Episode 56: The Order of Things Jun 24, 2017

Show notes

When you bake a cake, there’s an order. When you build a house, there’s an order to how it’s done. And when you do professional marketing & communications there is also an order. The sequence or order of how/when things are done often determine their success and it’s why you crack the eggs and mix them in BEFORE you bake it, it’s why you dig and lay the foundation BEFORE you install the sundeck and it’s why we work on the brand message so hard BEFORE we communicate anything. The order of things counts and we’re going to hit this hard this week and see who’s winning and losing as we break a few eggs on the next action-packed episode of the Tony-award-winning classic May the Best Brand Win on Entertalk Radio.

06/16/17 Episode 55: What You Know For Sure That Just Ain’t So Jun 16, 2017

Show notes

My fellow Missourian Mark Twain wrote and said a lot of great things, but my favorite has always been “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” So certain are you? says Yoda. …And yet marketers trip over their own feet and step right in it with alarming frequency. So in this episode of the Emmy-nominated May the Best Brand Win, we’re going to do a bit more myth busting and shake up what we think we know about human behavior and these stimuli that we tell ourselves will create create the desired actions with our audiences. And we’ll delve into who’s winning and losing too. See you out there!

06/20/17 Ep. 54: It’s Just Social Business Jun 02, 2017

Show notes

If social media is a custom designed network of feeds and posts to stroke our own egos in various ways (and it is) then probably the last thing you want to see there is something about anyone else but you - Especially something that is trying to do business with you. As obvious as this reality is, many brands still struggle with their role in social media as they try to create a business model from our narcissistic groundswell of social networks. Can you make money on social? Should you try? We’ll tackle these important questions and check in with who’s winning and losing this week in marketing. Join me, won’t you?

05/26/17 Episode 53: All the Small Things May 26, 2017

Show notes

When we think of branding, we know everything counts, but how often does marketing have its act reasonably together only to be sabotaged by some other part of the company (which in the mind of the consumer also counts)? How can one person or one department be expected to control EVERYTHING that makes up the brand 24/7 for companies, bands and organizations? In this episode of the critically-acclaimed May the Best Brand Win, we’ll talk about the small things that matter and what you can do to keep little wounds here and there from totally flatlining your brand. We’ll also dig into who’s winning and losing in a really BIG way as we tackle all the small things on the next one so join me, won’t you?

05/19/17 Episode 52: Talkin' Bout That Reputation May 19, 2017

Show notes

The prophet Joan Jett once said/sang, “I don't give a damn 'bout my bad reputation” and the world hasn’t been the same since. Just kidding, as a society, humans have been building and burning reputations since it all began. (trust me, there are scrolls, books, poems and rock songs all about it). But what are we talking about REALLY when we say corporate or company reputation? We’re going to dig deep into this topic and we’ll find out who’s building and burning their reps in Winning and Losing as well. Join me and sing along! — I Don’t Give a Damn Bout My Bad Reputation (insert air guitar there).

05/05/17 Episode 51: Things That Sound So Great May 06, 2017

Show notes

….And then the chicken just lays these fabulous golden eggs and all you have to do Mr. Farmer is go out and grab one each day and you’ll be set for life! It’s like a friggin’ fairy tale! And that’s exactly what most marketing pitches are —pure fiction. Ready for the truth? Then tune into this episode of May the Best Brand Win on Entertalk Radio where we’ll talk about a few things that SOUND so incredibly good but come with serious terms and conditions when they’re used. We’ll also chat about who is winning and losing this week in marketing so join me for story time, won’t you?

04/21/17 Episode 50: The Fake News with Sarah Jones, Editor at Mix Magazine Apr 23, 2017

Show notes

Journalism was once a fact-based unbiased way to talk about newsworthy events and thereby attract an audience. But as the Pew Research numbers have shown, its credibility continues to plummet affecting our society and many industries including public relations. It’s a big topic and big topics require some help so I’m bringing in Sarah Jones, former editor-in-chief at Keyboard Magazine to talk about journalism in general, music journalism past, present and future. We’ll also double team who’s winning and losing this week in marketing. Extra, extra hear all about it…on the next action-packed episode of May the Best Brand Win on Entertalk Radio.

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