Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

04/14/17 Episode 49: Spin Sucks Apr 17, 2017

Show notes

One of THE worst words in the history of public relations is “spin.” It’s not a compliment. It means people think you lie for a living. Good PR people hate the word, but hate the practice more. Unfortunately, like NFL quarterbacks, there’s a lot more bad ones than good ones out there. Join me for this episode of May the Best Brand Win where we’ll dig into “spin” and show you why you should never do it. Of course, we’ll hit who’s winning and losing in the no-spin zone this week as well. So get ready for the truth, the whole truth and nothing but the truth on this next episode.

04/07/17 Episode 48: Beyond Awareness Apr 12, 2017

Show notes

For the longest time, the Holy Grail of marketing was “awareness” because the assumption is once an audience is “aware” of us, then our problems are solved, right? Well…In this action-packed episode of May the Best Brand Win, we’re going to explore the idea of awareness — where it really works as a measuring stick and where it fails to get the job done. We’ll also see who’s winning and losing ways climbed into the public’s awareness meter this week. GI Joe famously said “knowing is half the battle” so tune in and we’ll teach you about the other half this week.

03/31/17 MTBBW: Episode 47: Dumb Stuff Mar 31, 2017

Show notes

Oh it’s out there and as we journey on the right side of the line, the light side of the Force, etc., we see the other side — the dark side in full view. Really, really, really dumb things like re-targeting, telemarketing, paid reviews and old school SEO that can only be explained by calling them out and berating the perpetrators of such nonsense. And that’s why you have me, folks. Yes, deep down in places that you don’t like to talk about in polite conversation you WANT me standing on that wall. You NEED me standing on that wall! YOU CAN’T HANDLE THE TRUTH! Oh, and we’ll dig into who’s winning and losing this week, too. So join me for another wildly entertaining and semi-educational episode of May the Best Brand Win on Entertalk Radio.

03/24/17 Episode 46: Insert Content Here Mar 24, 2017

Show notes

Has there ever been a less exciting word to describe YOUR awesome message than “content?” Yet, The Avengers was content. So was Lady Gaga’s halftime show and every NFL game and lots of good things. But….many marketers use this golden opportunity to talk all about themselves and pretty much urinate on the embers of any type of growing brand relationship. Hey, it doesn’t have to go that way. Tune in and learn how to make your brand’s content stand apart and rock in a sea of awfulness. We’ll also hit who’s winning and losing this week in marketing. It’s gonna make for some groovy “content” on the next May the Best Brand Win on Entertalk Radio!

03/10/17 Episode 45: Subliminal Mar 11, 2017

Show notes

Marketing goes deep, we all know that. But do we know just HOW deep it goes? In this episode of May the Best Brand Win, we’re going deeper than ever to talk about subliminal marketing. What do we know about it? Is it legal? How can it be used? and of course, the most important question —should it be used? We’ll also see who’s winning and losing in the marketing world this week and whether they are even aware of it. So strap on the electrodes and get ready to go truly mental on the next May the Best Brand Win on Entertalk Radio!

03/04/17 Episode 45: Marketing Mind Games Mar 05, 2017

Show notes

We humans LOVE to tell ourselves little stories. From the time we are very small, we learn about our world through them, entertain ourselves with them and literally create reality for ourselves (and others) using them. But are they really true? In this episode of May the Best Brand Win, we’re going to closely examine the narratives and mind games behind marketing approaches so that we can of course learn to easily manipulate and bend the will of our customers to something more financially appropriate for our companies and clients. Just kidding, it’s just marketing, not mind control —right?

02/17/17 MTBBW: Episode 43: Under PR’s Hood Feb 18, 2017

Show notes

Public relations isn’t even 100 years old, yet it’s still one of the most misunderstood and misused “arrows" in the marketing and communications quiver. What does it REALLY do? Why should you use and when are the best times to use it? We’re going to demystify this profession and spin our way into oblivion on the next episode of May the Best Brand Win. And we’ll also discuss the mass media and their role in PR as well as who is winning and who is losing this week. Join me!

02/10/17 Episode 42: What Really Works in Social Media Feb 10, 2017

Show notes

Today you can own your own media channels. Yes, with absolutely no experience on how to run a media channel whatsoever, you can get one and blast out your marketing messages to a whole bunch of people. But you shouldn’t. Social media is an important part of every communications strategy but just like a gun, you’d better know how to use it before you pull that trigger. In this episode, we’re going to talk about social media and the role it plays in the strategy and we’ll dig into the big ones — Facebook, Twitter, YouTube, LinkedIn and Instagram, maybe even Pinterest. Join me for a Mr. Toad’s Wild Ride down the information superhighway on the next episode of May the Best Brand Win!

02/03/17 Episode 41: Invasive Procedures Feb 04, 2017

Show notes

Turn your head and cough, sir….Place your feet in the stirrups, miss, Sigh. Here we go again. Most marketing today is still an invasive procedure that puts the marketers needs above the audiences. It’s completely sad and completely true, kinda like the LA Rams’ 2016 football season. But…yours doesn’t have to be. There is a better way and I’m gonna show you how to do things better. Plus we’ll talk about who’s really being invasive in the winning and losing segment. All this and more on the next episode of May the Best Brand Win on Entertalk Radio!

01/27/17 Episode 40: Marketing v. Communications — Making it All Work Together Jan 28, 2017

Show notes

Marketing, Communications, SEO, Public Relations, Promotions, Trade Shows — lots of arrows handled by many different archers out there but how does a company change their approach from a hit or miss arrow here or there to a volley that blacks out the sun? Ok, a little too much Game of Thrones there but you get the point — how do we bring this stuff together for maximum impact and effectiveness. That’s the subject of today’s show and of course we’ll also touch on Who’s Winning and Losing out there. So join me for the knock-down drag out fight of the century as marketing faces off against communications for control of the throne.

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