Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

10/07/16 Episode 28: Influence and Influencers Oct 08, 2016

Show notes

They don’t believe you. They don’t trust you. Now what? Well, the
latest shiny new toy in the marketing box is known as “influencer
marketing" and while it appears similar to PR and in some cases PR firms
execute these plans, it’s quite different in many ways. Join me as we
dig deep into the subject of influence and influencers, giving you all
the pros and cons to help you decide if this is a tactic for you. Of
course we’ll also talk about who’s winning and losing this week in
marketing communications.

09/30/16 Episode 28: Everything Counts Sep 30, 2016

Show notes

Branding is harder than ever here in 2016 and the road to great relationships is
filled with peril. Well-meaning companies either don’t connect deeply
enough or they make big public mistakes or they get hit with something
right out of left field. Branding is far more than graphic design and
pretty colors, people — it’s your core emotion, your promises, your
service, your very essence and in branding, everything counts. Join me
as we delve into one of the key principles of branding that I call
“Everything Counts.” We’ll also see some real-life examples of
Everything Counts as we look at who’s winning and losing this week in
MarCom.

Episode 27: Everyday Creativity Sep 23, 2016

Show notes

Most people think truly great marketing comes like a thunderbolt of creativity from the heavens for only a few top brands out there, but did you know that most people (other than accountants and actuaries of course) have the innate ability to think creatively and produce some great marketing ideas? In this episode we’re doing to do some mythbusting about the subject of creativity as it relates to marketing and communications and show you why you’re probably more creative than you think. We’ll also dig into who’s winning and losing in the world of PR and MarCom. So join me on the creative journey, won’t you?

09/09/16 Episode 26: All About That Audience Sep 10, 2016

Show notes

To play a gig, you need one really important thing (besides beer) — you need an audience — your audience with any luck. Same is true in
marketing. We’re going to spend some time on the other big circle in the communications model and show you the best ways to attract them and not send them packing before the finale! We’ll also talk about who is winning and losing this week in marketing.

Episode 25: Dealing with Bias Sep 02, 2016

Show notes

Sometimes communications and PR programs are supposed to change people’s minds — a tall order. To even attempt this stuff, you must first have and wear a black belt in bias. You need to understand bias and how humans make decisions and rush to judgments if you’re going to have any hope of making a dent. Today’s show will dig deep into bias and show you how you can deal with it, overcome it and maybe even get an audience seeing things YOUR way. We’ll also tackle (football pun) who’s winning and losing in the wide world of marketing and communications. Don’t miss it!

081216 Episode 24: Consumer Behavior Aug 13, 2016

Show notes

Why do we do this crazy little thing called marketing? Behavior. Specifically sales behavior and it’s not a crime to admit it. But so few marketers study the deep psychology needed influence that crazy machination of electrical impulses known as the human brain. We’re going to dive down deep in the gray matter and figure out how to bend people’s minds to your company’s will. (evil laugh, twisting mustache while plotting to take over world). Just kidding…or am I? Tune in and see for yourself.

08/05/16 Episode 23: Bad Marketing: Aug 05, 2016

Show notes

Man, it’s everywhere… Just like the Zika virus and millennials looking down at their phones while playing Pokemon Go, it’s…BAD MARKETING. This episode will focus on some of the bad so we can all learn what NOT to do to build long-term, great relationships with our target audiences. And we’ll also talk about who’s winning and losing out there this week in marketing communications. Join us as we travel towards the dark side.

07/29/16 Episode 22: Inbound Marketing Jul 30, 2016

Show notes

The marketing funnel has gotten quite a bit wider with the inclusion of
things like blogs, podcasts, video, eBooks, newsletters, whitepapers,
SEO, and a host of others. But how do you make sure you target audience
doesn’t gag from the onslaught? This show will explore a lot of these
tools and give you an actual strategy for making sure your marketing is
more than a list of things to send out this week. We’ll also dig into
who’s winning and losing this week in marketing and communications so be
sure to tune in.

07/22/16 Episode 21: B2theB Jul 22, 2016

Show notes

It’s time to dig into some business on business crime as we discuss how
businesses market to other businesses or B2B Marketing. B2B is very
misunderstood and done poorly by a lot of companies. We’re going to
learn how to be better at B2B than you ever thought possible and we’re
going to shatter some B2B myths that just might B holding U back. Of
course, we’ll also talk about who is winning and losing in the wide
wonderful world and marketing and communications!

May The Best Brand Win: Episode 20 – The In’s and Out’s of LinkedIn Jul 16, 2016

Show notes

Ahhh…LinkedIn, the world’s largest database of working people. You’re probably on there in some capacity, but the “business time” social network has grown more complex and not everyone leverages their network, their content and their point of view for maximum effectiveness. So we’re going to spend the entire episode drilling down into LinkedIn and arm you with everything you need to use it respectfully and better than you are right now. We’ll also dig into who’s winning and losing this week in marketing and by the time it’s over, you’ll feel more connected than ever.

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