Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

07/08/16 Episode 19: Message Delivery Jul 09, 2016

Show notes

Communications can be very exciting. So many tools to play with and use
from press releases to social media to text messaging. But what
sometimes gets lost (and shouldn’t) is that all of these tools exist for
one purpose: to get a message to a target or targets. Simple to say,
but in this wild world, extremely difficult to do. Today’s show we’ll
dig into the act of message delivery and talk about the latest tips and
trends that can help your band or brand hit the target without missing
the point. We’ll also discuss who’s winning and losing out there. See
you on the range!

07/01/16 Episode 18: Mastering Trade Shows and Special Events Jul 02, 2016

Show notes

Las Vegas was created for one very powerful and very sinful reason…to host big trade shows. But the greatest sin is when companies pay money to participate in shows and leave opportunity and money right on the table like a Kit Kat for the snatching. In this week’s episode, we’ll dive deep into trade shows and special events and give you some tips for how to make the most of them. We’ll also talk about who’s winning and losing in the wild world of marketing communications so get your boarding pass (and we board by rows) and your player’s club card ready!

06/17/16 "Getting Paid" with Paid Media Jun 19, 2016

Show notes

06/10/16 Episode 16: Offensive Communications Jun 10, 2016

Show notes

If you’re a communicator in 2016, it’s extremely likely that something your brand does or says will offend someone so get ready for it. What do you do when you offend? Well, it depends on a number of different factors. In other words, just like your relationship status on Facebook, “it’s complicated.” This week, we’ll dive right into offensive communications and teach you what to do when it happens to you. Of course, we’ll also look at who’s winning and losing out there in the wonderful world of marketing and communications!

06/03/16 Episode 15 — SE-Whoa! More Digital Marketing Tips Jun 03, 2016

Show notes

Keeping your brand in front of the right audiences is more challenging than ever in the digital world. This week’s episode digs into the latest in search engine optimization, online reviews, social sharing and mobile. We’ll also talk about which brands are winning and losing out there this week. And I promise, I’ll only do my Keanu Reeves impression once or twice…

05/27/16 Episode 14: Marketing Mythbusting May 27, 2016

Show notes

Today’s show we’re talking about myths in marketing. There are some things people believe about marketing that were once true, but aren’t anymore and some things that were never true that people believe anyway. It’s hard to be a hit in marketing when you’re surrounded by so many myths, so we’re going to debunk them all right here today. And we’ll also talk about who’s winning and losing out there this week.

05/20/16 Episode 13: When Your Crisis Comes: All you need to know about crisis communications May 20, 2016

Show notes

In a world where people are literally sitting around waiting to be offended, brands enter crisis mode more than ever and it’s going to happen to you whether it’s a product recall, a data hack or just someone in the company doing something bad. This week’s episode lucky number 13 will delve into what makes a crisis, how to prepare and what to do when your brand’s crisis comes knocking.

05/12/16 Ep. 12: Ready, Set, Launch! May 12, 2016

Show notes

Today’s show we’re talking about launching stuff. One of the more common assignments PR/marketing firms get is to launch new products, new companies, new bands, new records — New is the new “new-ness.” But how does one properly “launch” these things and make sure the launch goes smoothly and doesn’t end up as a cautionary tale. We’ll talk about all there is to know about launching various things and give you some great takeaway tips for your next launch.

05/06/16 Episode 11: Lead Gen – The Marketing Profession’s Latest Blitzkrieg May 06, 2016

Show notes

If a little bit of marketing is good, then a whole lot of it must be better, right? Dead wrong. This week’s show will focus on lead generation the right way without an all-out assault on your targets that will burn your brand to the ground. And we’ll talk about who’s winning and losing out there in the world of brands, marketing and PR.

04/29/16 Episode 10: Listening and Research Apr 29, 2016

Show notes

All too often, brands are ready to talk first and ask questions later.
This episode will explore powerful element of research and how it can
transform your marketing. We’ll also take a look at who’s winning and
losing out there this week in the world of marketing
communications.

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