Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

04/22/16 Episode 9: Dialing in Your Perfect Marketing Mix Apr 22, 2016

Show notes

There are a lot of tools to choose from and choose you must. But what
you choose and how you use it can often determine a great mix or a
gigantic mess. We’ll cover — what is a marketing mix? why does it
matter? how to pick the right tools? and of course who’s winning and
losing out there this week in marketing.

04/15/16 Marketing War Games Apr 15, 2016

Show notes

Planning, Strategy and Execution. We’ll hit — how marketing and war are
eerily similar, the importance of planning your attack or defense, how
to execute well so you don’t get “executed" by your boss or the client.

04/08/16 Episode 7: Changing Communications Apr 08, 2016

Show notes

Live stream video — all the new services including Facebook Live and some good ways to use them
Virtual reality and how brands will try to use it
Which tactics have the highest deliverable rates today? You can’t do everything so you have to choose wisely.
Quick updates — this week in marketing stupidity on display :)