Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 79: Blaming Your Customers Mar 04, 2018

Show notes

Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better. According to news sources, he spent a lot of time blaming the company’s financial troubles on “problems with the guitar retail industry” and “purists”. :) Normally, this would be just a quick “losing” bit on the show, but I feel this idea of “blaming the customer” happens more often than you think and deserves a whole show about it. We’ll look at who else is doing it, why it’s so dumb and of course what you should be doing instead. And fret not, (get it) gentle listeners cause we’ll also hit who (other than Gibson) might be winning and losing this week in marketing and communications. Join me, won’t you?

Episode 78: Measurement Feb 23, 2018

Show notes

“What gets measured gets managed,” they say and that’s certainly true. But how do measure marketing’s success or failure in a given organization? What are the key metrics today that need to be watched? And which ones don’t matter at all? I’ll share all of these answers and more with you on the next Tony-award winning episode of May the Best Brand Win on Entertalk Media. We’ll also hit who’s winning and losing (by pretty much anyone’s standard) and I’ll give you some real-world 2018 measurement tips and tricks that will elevate your company’s marketing to the next level!

Episode 77: Love Letter to the Press Feb 16, 2018

Show notes

Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyone. So this show will be all about showing some much-needed love to our fourth estate, the press and of course we’ll talk about who is winning and who is losing this week in the fantabulous world of marketing & communications. Join us for a virtual group hug on the next award-winning episode of May the Best Brand Win on Entertalk Radio and also LIVE videocast on Periscope @RobertsonComm!

Episode 76: Collateral Brand Damage Feb 10, 2018

Show notes

In the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things as telemarketing, retargeting ads, chat bots and sponsored social media posts. None of these are a good idea if you’re doing marketing for long-term solid customer relationships and not short term sales. Most marketing teams don’t even consider the amount of collateral brand damage done by tactics like these. Join me for yet another Congressional Medal of Honor award winning episode of May the Best Brand where we’ll discuss all of the damage being done and how YOUR brand can steer clear of it for good. We’ll also talk about the Super Bowl ads and who’s winning and losing this week in the wonderful happy world of marketing & communications.

Episode 75: Best Brands of NAMM 2018 Feb 03, 2018

Show notes

2,000 companies, 115,000 of your closest personal buds, millions of dollars spent (on beer) and everyone asking the same question — WHO won this year? Well, marketing’s most opinionated branding expert is back to talk about who won, who lost and who everyone should be watching in the years to come. Of course, we’ll also hit who’s winning and losing in the larger (and more credit pre-approved) world of companies doing marketing related stuff out there. So join us for our first LIVE show in nearly two months (cause that’s how long the rehab process apparently takes). Let’s do this!

Episode 74: Reviewing Your Year-End Dec 02, 2017

Show notes

As anyone told you that YOU have a great year-end. Shapely, supple and dare I say bouncy? Wait, are we still talking about marketing & communications? Yes, we are and in this action-packed episode of May the Best Brand we’re going to do a little year-end review — what worked and what really didn’t and also what trends can we expect to see in 2018! So do you squats and tune in as we also hit who’s winning, losing and harassing this week in marketing. We’ve had great shows before but this one is going to easily win the Lombardi Trophy and the Stanley Cup (we think).

Episode 73: Mind Science Nov 18, 2017

Show notes

For more shows like this one, visit http://entertalkradio.com/ and Connect To All Things Music.
According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘decade of the brain’ then during the entire previous history of psychology and neuroscience. And marketers need to be steeped in this stuff like a warm cup of camomile. So we’re going deep into the mind to talk about co-created messaging and mental frames. You will be able to amaze your friends and be the life of any party after this American Music Award winning episode of May the Best Brand Win on Entertalk Radio.

Episode 72: Firing the Client Nov 03, 2017

Show notes

The professional services business is all about relationships which are (surprisingly enough) two-way streets. And sometimes clients (whether they be internal or external) need to respectfully and politely be shown the business end of the door. Join me for another “Motor Trend Car of the Year” Award-winning episode of May the Best Brand Win where we’ll explore the client/service provider relationship and how to end it if needed. We’ll also hit who’s winning and losing and give you some tips on how to be a great client — so don’t miss it!

Episode 71: Incite-ful Media - 10/27/17 Oct 27, 2017

Show notes

According to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological need to attract Likes and clicks that is fundamentally changing the journalistic landscape. When exactly did journalism abandon it’s primarily objective to “inform” and instead choose to “incite?” Do they curate content especially to make people angry? Why? Does it work? We’re gonna dig into those burning questions and more on the next Nobel-Peace-Prize-winning episode of May the Best Brand Win on Entertalk Radio.

Episode 70: Marketing Evils - 10/20/17 Oct 21, 2017

Show notes

One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or society. Why is that? I mean, why is there is SO much bad marketing out there and we just accept it? And some of it, including pharmaceutical advertising, can be down right evil. We’ll also hit who’s winning and losing this week — So let’s face all of our demons on next Peabody-Award-winning rendition of May the Best Brand Win on Entertalk Radio.

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