Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 109: CE-Yes! (or no?) Jan 11, 2019

Show notes

Episode 109: CE-Yes! (or no?)
It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between. It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise. Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.

Episode 108: Winners and Losers of 2018 Dec 21, 2018

Show notes

It’s been another wild year of marketing chaos and we need to talk about the big winners and losers of the year. Join me for another fun year-end cliffhanger episode of May the Best Brand Win, certain to be nominated for some useless award, and we’ll wrap it up nicely with a bow.

Episode 107: Risks and Real Costs of Communicating Dec 17, 2018

Show notes

Episode 107 Risks and Real Costs of Communicating
The marketing & communications profession has a dirty secret. Most people who do this work won’t talk about it, but anyone who owns comms for any organization knows about it. You see, there are real risks and costs every single time you decide to communicate — and yet, companies line up to bother their audiences dazzled by potential dollar signs in their eyes. So get ready for the whole truth about communications, which you will probably only hear from me. Everyone else is so busy paying influencers to “influence” you and buying as many social media ads to interrupt your mirror time as they possibly can, that they can’t be bothered with little things like brand/reputation risk. Tune into this Clio Award Winning episode of the May the Best Brand Win on Entertalk Radio and you’ll get the truth — you’ll also hear who’s winning and losing this week and maybe pick up a few tips to minimize your comms risk. See you there!

Episode 106: Funnel Fallacies Dec 12, 2018

Show notes

In the wondrous world of digital marketing today, you can’t swing a dead cat (sorry PeTA) around without hitting somebody talking about your funnel. But what is that really? And is that really the metaphor you want to use to talk about building relationships with customers? Really? Well, join me for this next episode of the Peabody-winning podcast May the Best Brand Win on Entertalk Media and we’re gonna talk funnels and fallacies and fun! We’ll also hit who’s winning and losing this week on another action-packed edition of the show!

Episode 105: What’s Really Working in Marketing Today? Dec 03, 2018

Show notes

Episode 105: What’s Really Working in Marketing Today?
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
When you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make. I was recently asked, ok, of all of this stuff out there PR, advertising, social media, content marketing, promotions, — what stuff actually works the best? So I’m going to give you my thoughts on that subject and of course, we’ll delve into who’s winning and losing across the crazy and ever-changing world of marketing and communications. So join me for what I’m sure will be a heartfelt holiday edition of May the Best Brand Win direct from Nakatomi Plaza, the site of the best Christmas movie of all time — DIE HARD!

Episode 104: The Future of Digital Marketing Nov 19, 2018

Show notes

Digital marketing relies on data — and another word for that is YOUR data. But what is going to happen to these enterprises when the law catches up to the unethical use of this data and shuts it down? We’re going to talk with a very good digital marketer, Craig Maloney from EO Digital to get to the bottom of digital marketing’s past, present and most important…future. We’ll also tag team the winning and losing segment as we all strive to learn a little something for which we can be thankful on the next CMA-Award winning episode of May the Best Brand Win on Entertalk Media.

Episode 103: Designing With Your Feelings Nov 04, 2018

Show notes

Episode 103: Designing With Your Feelings
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
My guest today is Leila Entezam, a solution-oriented leader with 20+ years of experience in business consulting and project management. Her Expertise includes psychology, human behavior, and strategic development while advancing business innovation. Possesses successful track record of advising clients on emotional intelligence centered design through behavior analysis in order to increase engagement and revenue.

Episode 102: AES Holes Oct 29, 2018

Show notes

Episode 102: AES Holes
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Trade shows like AES give exhibitors and attendees the chance to meet, talk and do business. I’ll run down who got it right and who didn’t at this year’s AES show from New York - who had noticeable holes in their marketing strategy and who didn’t — and of course, we’ll also hit who’s winning and losing this week in the wild world of marketing & communications. So join me, won’t you? I’ll give you a piece of candy just for stopping by!

Episode 101: Un-sucking Modern Marketing Oct 06, 2018

Show notes

Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Let’s face it, most marketing today is a money pit and sometimes…it really sucks. Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness. But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing. And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.

Episode 100: The Modern Marketing Stack Sep 30, 2018

Show notes

Episode 100: The Modern Marketing Stack
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Today, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for the right strategy and tactics to persuade their audiences to care even a little bit. To be in marketing today, you have to have quite a stack of skills and keep up with the latest while not forgetting why we do this stuff and how to ground the latest tech and tools with a real marketing strategy. In this episode, which is numero 100 btw (yay free set of steak knives for me!) we’ll talk about the stack and how best to stack up some results to go along with it. We’ll also dig into who’s winning and losing this week on the 100th episode of May the Best Brand Win on Entertalk Media.

Our TOPPODCAST Picks

Follow Us

Stay Connected

May The Best Brand Win

Related Podcasts

Links

Stay Connected