Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 130: Summer NAMM 2019 Jul 27, 2019

Show notes

Episode 130: Summer NAMM 2019
Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM. The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech products, straps and even a very cool tip jar named Phil. I interviewed a bunch of them on the floor and we’ll go through them along with a fresh, hot collection of winners and losers in the world of marketing. It’s gonna be another CMA-award winning episode of the May the Best Brand Win on Entertalk.

Episode 129: Are You a Stunt Man? Jul 14, 2019

Show notes

As we know, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. In PR, we know there are two types of people — stunt people and non-stunt people. So let’s dig into stunts and see which ones worked and which ones really didn’t. Plus, lots of companies out there winning and losing to cover on another post-vacation edition of May the Best Brand Win only on Entertalk Radio.

Episode 128: Crisis Me a River Jun 23, 2019

Show notes

Episode 128: Crisis Me a River
In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David Oates. Oates helps organizations repair their brand's reputation in the press and online. David Oates can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs, large-scale accidents, product recall, inappropriate acts by executives, and more. David and I will tag team who’s winning and losing this week and he’ll leave you with his best crisis PR tips and tricks on the next Silver Anvil award-winning episode of May the Best Brand Win only on Entertalk Media.

Episode 127: Sizing Up E3 2019 Jun 16, 2019

Show notes

It’s big, it’s loud, it’s just like a teenager who won’t leave his/room, it’s E3 and your favorite inciteful roving reporter of marketing was there to take it all in, talk to some cool companies and of course, play the latest games. Join me for another boss level episode of the program and we talk E3 as well as which companies were winning and losing this week in marketing & communications.

Episode 126: Making Indie Artists Major League with Javan from Octiive Jun 07, 2019

Show notes

If you’re a music artist in 2019, the world is very different today than it’s been. There are no record labels to pay you, guide you (and take the vast majority of your money) You’re pretty much on your own. But an OC-based startup called Octiive has some resources and the passion to help artists succeed. Joining me on the program is their CEO, Javan, to talk about what they’re doing and how they’re trying to change things. Of course, Javan and I will tag team who’s winning and losing in marketing communications this week and everyone will learn an important lesson by the time this very special episode draws to a close. So join me for another stellar May the Best Brand Win on Entertalk Radio.

Episode 125: Using LinkedIn WITHOUT Annoying Your Contacts Jun 01, 2019

Show notes

Ding — you have a new LinkedIn connection request. Few things can be as exciting! "Wow, they want to connect with little ol’ ME!," you say as you click the ACCEPT button. And then, like clockwork, you get a template message from them selling their crap and completely ignoring who you are and your wants, needs, etc. Happens all the time and it’s really annoying. LinkedIn can be a very powerful tool, but you’d better use it correctly or you will wind up lonelier than Charlie Brown on Valentine’s Day. We’re gonna talk LinkedIn for real and I’m going to show you how to really use it well. We’ll also tackle who’s winning and losing this week on another fun-filled award-winning episode of May the Best Brand Brand on Entertalk.

Episode 124: Friends in Low Editorial Places May 24, 2019

Show notes

One of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through friendship. Where did this nonsense come from? Why is it bad to actually believe this? We’re gonna talk about public relations and our buddies out there in the press and give you the REAL story about what makes PR work. We’ll also hit who’s winning and losing in this very special Tony award nominated episode of May the Best Brand Win only on Entertalk.

Episode 123: Rage Against the Machine Language May 19, 2019

Show notes

As Google will be quick to point out, yes, a machine can more quickly identify shapes, categorize things, and not miss any. Much better than our feeble human brains can do these simple tasks. But here comes the million dollar question — IF marketing organizations had more personalized, custom information about their customers, would it REALLY matter? Would we REALLY be smarter? Or would we still send out more e-mails, cram people into funnels and really use the technology to just do more stuff, more frequently and poorly. Because as I see it, that’s what is happening with machine learning. Listen to me rage against this machine that will be used to further destroy marketing’s reputation out there. Oh, and of course, we’ll bake up a fresh batch of Winning and Losing this week as you join me for another fantastical episode of May the Best Brand Win on Entertalk.

Episode 122: State of the Media 2019 May 03, 2019

Show notes

Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since the early 1980’s when more than 50 companies were in charge of things. As a marketer, you MUST know the media landscape and so we’re gonna put on our digital waders and dive deep into the stats, who owns what and since when and by the time we’re done, you’ll know. And G.I. Joe once said that “knowing is half the battle.” The other half is not doing anything stupid and we’ll cover that during the Winning and Losing segment. So join me for another informative, quasi-entertaining, award-winning episode of May the Best Brand Win only on Entertalk Radio.

Episode 121: Tone Apr 29, 2019

Show notes

It’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very important choice at the beginning and throughout the company’s life. So many approaches are completely tone deaf or lack any real sense of tone and that is a missed opportunity. We’re going to dig deep into brand tone, talk about who’s doing it right and who needs some lessons as well as a whole slew of winning and losing examples on the next Nobel Peace Prize winning episode of May the Best Brand Win Only on Entertalk Radio!

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