Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 140: Conscience and Reputation Nov 17, 2019

Show notes

Reputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you — good or bad. Every choice along the way matters and either builds it up for you or your company or tears it down. We’re gonna talk about conscience and reputation this week and I’ll give you a few tips for building a great one and not screwing it up with your marketing. We’ll also drill into who’s winning and losing this week on another GRAMMY award winning episode of May the Best Brand Win on Entertalk.

Episode 139: Scott’s Top Ten Marketing Hacks Nov 11, 2019

Show notes

Marketing means a lot of different things to different people but everyone who does it long enough develops a few tricks or hacks that REALLY work well. I’m going to share my top 10 list of marketing hacks and we’ll also have time to dig into who’s winning and losing this week in marketing & communications on another CMA winning episode of May the Best Brand Win on Entertalk.

Episode 138: Creepy Marketing Oct 29, 2019

Show notes

It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box and social feed than you can stand. So let’s talk about it — What approaches are super creepy and WAY over the line? — and how do you stay assertive for your clients and companies but still back off to let the relationship live and breathe? We’ll hit this spooky topic along with a fresh scary batch of winners and losers on the next award-winning May the Best Brand Win on Entertalk.

Episode 137: You Understand, RIGHT! Oct 19, 2019

Show notes

Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG hurry to sell you something and they won’t let a little thing like YOUR preferences or needs get in the way of THEIR goals. So to help out here, I’m going to focus this episode on the things you need for people to REALLY understand a message. We’ll also dive headfirst into who’s winning and losing this week in marketing & communications on another fun-filled, Razzy-award winning episode of May the Best Brand Win on Entertalk.

Episode 136: What Marketers Should Know About The California Consumer Privacy Act Oct 06, 2019

Show notes

There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer Privacy Act goes into effect and organizations are going to have to get IT, legal and marketing in the same room to manage it. I recommend the donuts with sprinkles to get this done cause everyone likes those. Before the storm hits, I’m going to go through the new law from the marketing point of view and tell you what you need to know. Better bring a poncho! And of course, I’ll dig into who’s winning and losing on another action-and-info packed rendition of May the Best Brand Win only on Entertalk.

Episode 135: Getting Fractional Sep 28, 2019

Show notes

Oh it’s all the rage in the gig economy, fractional executives. That’s right, you too, can purchase a fraction of a senior execs time, tap into that expertise and NOT have to invite them to the holiday party so more booze for you! Returning with me on the show will be senior marketing guru Seth Avergon of Avergon Marketing to discuss the idea of fractional marketing executives (or any executives really) and why it can be the right choice for some organizations. Of course, Seth and I will tag team who’s winning and losing on another Emmy-award winning edition of May the Best Brand Win on Entertalk.

Episode 134: Reputation in a World of Fakes Sep 07, 2019

Show notes

Brand reputations are hard fought and won over time and usually the most valuable assets any business can possess. After all, if the brand is the sum total of EVERYTHING, then everything is now on the line when reputation is threatened. With more photos and videos being convincingly faked via new tech, how will companies find ways to maintain brand reputation? We’re going to talk about deep fakes and big mistakes and still have time to hit who’s winning and losing on the next CMA-Award Wining episode of May the Best Brand Win on Entertalk.

Episode 133: Using AI in a World That Only Cares About ME Aug 26, 2019

Show notes

We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve the customer journey” and other BS-sounding phrases meant to lull companies into a sense of security for putting their most important assets in the hands of the same things that tried to kill Sarah Conner and end humanity. Want the real truth about the fate we make? Then tune in to another Peabody-Award-Winning episode of May the Best Brand Win on Entertalk.

Episode 132: What Winning Brands Do Aug 17, 2019

Show notes

Episode 132: What Winning Brands Do
There are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well, we’re gonna talk about it and I’m going to leave you with my best tips for building a trusted, beloved and yes, winning brand. And we’ll also see who’s winning and losing out there in the world this week. So join me for another fantabulous award-winning episode of May the Best Brand Win only on Entertalk.

Episode 131: Giving Customers What They Want Aug 10, 2019

Show notes

At its core, marketing is pretty simple. Learn what customers want, deliver it better than anyone else and build a strong relationship. Easy, right? But the marketing we see on a daily basis isn’t this at all - it’s dumb ads, robocalls, telemarketing, awful salesy emails and pitches on social media. Why the disconnect and what can be done about it? We’ll hit this topic today along with a freshly baked batch of who’s winning and losing on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Media.

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