Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 151: After the Rain Mar 23, 2020

Show notes

As the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world has been left wondering what to do next. Well every storm eventually ends and that will be the case with this one too. So I’d like to get us really focused on what happens AFTER the virus and we get back to business. We’ll also tackle who’s winning and losing on another Nobel Prize winning episode of the completely virus-free May the Best Brand Win on Entertalk!

Ep. 150: Betraying the Public Trust Mar 18, 2020

Show notes

“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However, today it’s a different story. Actually it’s more of a narrative being pushed as propaganda rather than “news.” Has journalism betrayed the public trust? Why? And is there any way back? As marketers, where does this leave us in terms of public relations, advertising and other tools that rely on the public’s trust in our news media? We’re gonna hit all of this and more on the 150th (set of steak knives) edition of May the Best Brand Win on Entertalk!

Episode 149: More Than Words Mar 07, 2020

Show notes

Everything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a “going out of business" sign for a company. In this episode, we’re going to talk about words and why they still matter in a world of puppy videos. We’ll also hit who’s winning and losing and have all sorts of “sanitized for your protection” fun on the next coronavirus-free edition of May the Best Brand Win on Entertalk!

Episode 148: The Confusion and Power Around Free Stuff Feb 25, 2020

Show notes

Episode 148: The Confusion and Power Around Free Stuff
Now that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we’re going to talk about free and when it benefits a brand and when it hurts one. We’ll also dig right into who’s winning and losing on another completely free and amazing episode of May the Best Brand Win on Entertalk!

Episode 147: PR Beyond the Press Release Feb 17, 2020

Show notes

If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR profession is evolving past this tool into some interesting new areas. So we’re gonna talk about the past, present and future of PR and its primary weapon of choice, the press release. We’ll also swipe right and left on a few winners and losers in the marketing world this week and we’ll still have time to collect all of that Valentine’s Day love from fans and friends alike on another Valentine-worthy edition of May the Best Brand Win on Entertalk.

Episode 146: Super Bowl Ad Stories Feb 11, 2020

Show notes

Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seconds to do it? Yep, that’s the Super Bowl and to many people, the ads are more of a feature than the game itself. Although it was fun seeing my hometown KC MO Chiefs win it in spectacular comeback kid fashion. Well, we’re gonna dive in and tell you who won and lost with their ads and why — and of course we’ll have a fresh batch of winning and losing too! So join me for a Lombardi trophy winning version of May the Best Brand Win on Entertalk!

Episode 145: NAMM 2020 Feb 03, 2020

Show notes

It’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been called “the largest collection of bad credit risks ever assembled under one roof”. It’s the one and only NAMM Show—and this year did not disappoint. Tune in and see who won and lost and who introduced the products musicians will be talking about all year long (because that’s when they will finally launch). It’s gonna be another great episode of May the Best Brand Win on Entertalk so don’t miss it!

Episode 144: Report from CES 2020 Jan 27, 2020

Show notes

You have to admire technology and its ability to solve mankind’s various problems. Many problems you didn’t even know you had. Well, if you love technology, then CES 2020 was for you. Don’t worry if you didn’t make it out to the desert because I was there for you, asking the questions the mainstream media is too afraid to ask…about mental dog training and many other subjects. So tune into another sure-fire award-winning episode of the acclaimed podcast, May the Best Brand Win on Entertalk Radio!

Episode 143: Why Everyone Deserves Great Marketing But Doesn’t Get It Dec 22, 2019

Show notes

To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves and their own needs. So they’re locked in. But when you look around at all of the thousands of marketing messages bombarding us every single day, they are telling a different story — a confusing story all about the company and ITS needs with ZERO mention of you. Big problem. So we’re going to talk about this topic and before it’s over Santa Scott is going to leave some useful tips on how to create really great marketing in 2020 for you! So tune in for another potentially amazing episode of May the Best Brand Win on Entertalk!

Episode 141: Giving Your Customers a Path Dec 07, 2019

Show notes

Marketing is about a lot of things, but one of the biggest is transformation. By providing cool products and services we can actually take people on a little journey to get where they ultimately want to go. Sounds simple, but more companies screw this up than you can count. So, we’re going to talk about it and show you how to do it the marketing ninja you are, baby! We’ll also dig into who’s winning and losing on about TEC Award winning episode of May the Best Brand Win on Entertalk.

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