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May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 172: Real Communications in a Fake World Feb 26, 2021

Show notes

Is it me or have things gotten really fake in the world lately? I mean, marketing has always been full of it, but lately it seems much worse. As communicators, we are we supposed to do? Should we accept the fake nature of the world today as it is or can we fix it? We’re gonna dive into this area on another Golden Globe worthy edition of May the Best Brand Win on Entertalk.

Episode 171: When You Say Lead Generation, I Think You Mean Something Else Feb 20, 2021

Show notes

Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “conversion.” There’s a better way and I will show it to you on the next truly epic edition of May the Best Brand Win on Entertalk Media.

Episode 170: 2020 Marketing Recap Jan 01, 2021

Show notes

2020 was a weird year for the world and for marketing. Here’s a quick recap of what happened and most importantly how YOU can make your marketing even stronger in 2021! Join me for another Novel Prize nominated episode of May the Best Best Win on Entertalk Media.

Episode 169: Eddy Pham, Master Marketer Behind the Snuggie Nov 04, 2020

Show notes

Eddy Pham is a legend in direct response world. Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy listens to the market and gives it EXACTLY what it wants. That’s marketing. Eddy joins us on the show today to talk about his incredible career and what he’s working on next! Eddy will also give you aspiring inventors some great tips on another "As Seen on TV" certified episode of May the Best Brand Win on Entertalk!

Episode 168: Dave Craver and Living Image — Bringing Packages to Life Oct 18, 2020

Show notes

No matter what you sell, it probably comes in a box. And marketing has ways of making that box sell, sell sell. But joining me on the show today is musical entrepreneur and good friend Dave Craver whose new company Living Image has a way to make those boxes come to life via Augmented Reality (AR) and REALLY creep people out. Dave will be here to talk all about that and we’ll hit who’s winning and losing in marketing this week on another wild and crazy award-winning episode of May the Best Brand Win on Entertalk Media.

Episode 167: The State of Retail in 2020 and Beyond Sep 22, 2020

Show notes

If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work. As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Kenneth Cole, Cartier, Dunkin Donuts, Baskin Robbins and Little Caesar’s Sheldon manages huge real estate projects and is frequently quoted in the media for his expertise in real estate development. Sheldon joins us today to talk about retail in the USA and the world. We’ll also hit who’s winning and losing and if you’re nice Sheldon will leave us with some tips/trends before it’s over. All on another fully marked up episode of May the Best Brand Win on Entertalk!

Episode 166: Garbage Marketing Sep 14, 2020

Show notes

Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots. But we still have marketing…and man is it awful. Why is marketing SO bad, so pointless so easily trashable? We’re going to look at some examples and explore the issue a bit on what’s sure to be another Nobel Peace Prize winning episode of May the Best Brand Win on Entertalk.

Episode 165: No NAMM, Now What? Aug 18, 2020

Show notes

Well it happened. CES — canceled. NAMM Show — canceled. But YOUR company ISN’T canceled and YOU still have important marketing work to do. But NOW you’re going to be minus some really big events that helped you in the past. Fear not, where there’s a will, there’s a way and I have a few tips and tricks to help you out on this episode of Ryan Reynolds’ favorite marketing podcast, May the Best Brand Win only on Entertalk.

Episode 163: An Entrepreneur’s Successful Marketing Journey Jul 20, 2020

Show notes

They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one. Well our guest on today’s program certainly fits that bill. He’s a visionary fitness trainer known around the world for training pro soccer stars — turned actor who worked alongside of Will Ferrell and Robert Duvall — He’s a documentary filmmaker - turned inventor and marketer. He’ll give us some tips, share his journey and even tag team some winning and losing stories from the marketing universe on another fantastic episode of May the Best Brand Win on Entertalk.

Episode 162: You Call THAT Marketing! Jun 20, 2020

Show notes

I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up. Almost all of them said “yeah, we don’t do much marketing,” which I found strange. Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing. So we’re going to talk about all of the activities that companies do that apparently they don’t think are marketing, but they actually are. We’ll also dig into who’s winning and losing this week on another fantabulous episode of May the Best Brand Win on Entertalk.

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