Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 161: Marketing's Order of Operations Jun 15, 2020

Show notes

Math was not my favorite subject mostly because you couldn’t BS your way through it. There’s a process, an order to how you do it and there isn’t any room for improvisation. Well, after studying thousands of marketing campaigns from b2b and b2c companies, I can tell you there’s a order of operations for marketing too. We’re gonna talk about it and still have time to hit who’s winning and losing on another semi-entertaining episode of May the Best Brand Win on Entertalk!

Episode 160: Making Sure Your Price is Right With Science Jun 08, 2020

Show notes

Episode 160: Making Sure Your Price is Right With Science
If you study marketing, you know about the four P’s. One of those P’s is PRICING. And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga. Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it. We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May the Best Brand Win on Entertalk.

Episode 159: When There's No Time Left for Marketing May 25, 2020

Show notes

Why are some of the world’s most successful people NEVER late to meetings? Because time is the one thing which you cannot buy more. In my business, a common objection to improving marketing is time. I just don’t have TIME to do any marketing. Well, that is pretty shortsighted and dumb. So I’m going to show you WHY you should make time for marketing and HOW to do it. We’ll also tackle who’s winning and losing this week in marketing on another fun-filled and super educational edition of May the Best Brand Win on Entertalk.

Episode 158: Three Big Ways Social Media Scares Us May 18, 2020

Show notes

Most of the danger of Cv-19 is fear. Fear is an emotion that requires a stimulus in the human brain. Now the mass media have tried their very best to keep us afraid, but we’ve dealt with them before. I believe the Cv-19 crisis got all of its fear muscle from social media. We love liking, sharing and posting SO much that kinda got played by our own creation. But FEAR not, because I’m going to show you my top 3 ways social media scares us and hopefully by knowing that, YOU won’t get played again. We’ll also dig into who’s winning and losing on another fantabulous episode of May the Best Brand Win.

Episode 157: Gimme Three Steps to a Better Website May 09, 2020

Show notes

Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say. And of course, most people won’t do that. So we’re gonna discuss how it happened and more importantly the three things you can do RIGHT NOW to fix yours. We’ll also dive into who’s winning and losing on another robust yet airy episode of May the Best Brand Win on Entertalk.

Episode 156: How Public Opinion Is REALLY Formed Apr 27, 2020

Show notes

One of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case study about public opinion. So join me as we look deeper into it and determine how this whole thing happened. We’ll also hit who’s winning and losing on another epic episode of May the Best Brand Win on Entertalk!

Episode 155: The Dangers of Media Wordplay Apr 18, 2020

Show notes

You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience. Words matter. Putting them together one way leads to a logical calm decision-making public. Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD. We’ll talk about the subtleties of word play — how they do what they do and how YOU can make sure they don’t do it to you or your family. (See what I did there). We’ll also hit who’s winning and losing this week on another amazing and educational episode of May the Best Brand Win on Entertalk!

Episode 154: What We Know About People Apr 13, 2020

Show notes

Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.” Well, 2020 has been quite a story so far, huh? And what have we seen? Also, why is knowing people SO darn useful in marketing? We’re gonna dig into these fascinating questions and have time to hit who’s winning and losing on the next Razzie-award winning episode of May the Best Brand Win on Entertalk.

Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times) Apr 09, 2020

Show notes

Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times)
If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show you exactly what your company or org should be saying during even the most difficult of times. And we’ll have to time to hit who’s winning and losing on another spectacular and fully sterilized episode of May the Best Brand Win on Entertalk.

Episode 152: The Emotion of Marketing Design Mar 31, 2020

Show notes

As good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it follows and supports the story. So many emotions get tied up in design and that can serve a brand and it can hurt as well. Join me as we discuss the emotional side of design and how to stay on the right side of it, and we’ll see who’s working enough hours to be winning and losing on another JD Powers and Associates Award winning episode of May the Best Brand Win on Entertalk.

Our TOPPODCAST Picks

Follow Us

Stay Connected

May The Best Brand Win

Related Podcasts

Links

Stay Connected