Business

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.

Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.

For more info visit www.robertsoncomm.com

Latest Episodes:

Episode 120: More on Brand Messaging Apr 15, 2019

Show notes

One of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies. So once again, we’re gonna talk about brand messaging, why it’s so important and give some examples of when it works well. We’ll also rip into who’s winning and losing on another fantastic edition of May the Best Brand Win on Entertalk.

Episode 119: Privacy: Such A Lonely Word Apr 01, 2019

Show notes

And why? Because everyone is so…untrue. Privacy is shaping up to be THE battleground for business and marketing and you’re in luck because we’ll be joined by data privacy attorney Lily Li from Metaverse Law. Lily will help us dig into such important areas as GDPR, the California Consumer Privacy Act and whatever Congress is cooking up to further regulate the work of marketers across the country. We’ll also tag team who’s winning and losing on this next epic adventure that is May the Best Brand Win on Entertalk Media.

Episode 118: More Than Brand Awareness Mar 25, 2019

Show notes

Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I’ve noticed that some in the profession say that PR isn’t about generating sales, it’s about brand awareness. That is actually true, but it’s about MUCH more than just that and we are gonna dig in and educate about exactly what you should expect from a quality PR effort. We’ll also talk college admission scandals and everything else in the realm of winning and losing this week on another action-packed episode of the Nobel Peace Prize nominated podcast, May the Best Brand Win only on Entertalk.

Episode 116: Nobody TALKS Like That Mar 09, 2019

Show notes

Something happens to people when they become educated and learn a bunch of new fancy-sounding words. They use them in their writing. String enough of them together and you’ve got a big old mess that no one will understand. Why does this happen? HOW does this happen? And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place? We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.

Episode 115: What's in a Rebrand? Mar 04, 2019

Show notes

Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig. We do it all the time - but why? and how? And what makes a rebranding effort work? We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications. So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!

Episode 114: Funnels & Magnets Feb 25, 2019

Show notes

If you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet? And which one you use depends on what business you think you’re in. So we’re gonna talk about this key decision which can determine success or failure in any company’s marketing program. And of course, we’ll also hit who’s winning and losing this week in the wild and wonderful world of marketing & communications. It’s sure to be another Oscar-winning rendition of May the Best Brand Win only on Entertalk Radio!

Episode 113: The Power DISC Feb 16, 2019

Show notes

Joining me on the show today is Scott Bailey — a sales professional and Sandler Sales Mastery Subject Matter Expert. Scott has facilitated over 250 Sandler Two-Day Boot Camps and taught a lot of people the right way to sell things over the past 25 years.

Episode 112: The Super Bowl of Marketing Feb 11, 2019

Show notes

It’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest day/night and so we’re gonna talk about it. Who won? Who lost, who gained ground and who really blew it. Join me for a Lombardi trophy hoisting edition of the May the Best Brand Win on Entertalk Media!

Ep. 111: NAMM Right! Feb 04, 2019

Show notes

It’s the world’s biggest and craziest music products show and anyone who ever WAS anyone was there — it’s The NAMM Show straight from the Tragic Kingdom of Anaheim, California and your fearless host, Scott R was there working, hosting stuff and playing with all of the latest and coolest music gear. Tune in and hear from companies like BandLab, Adam Hall, Morley Wi Digital Systems and more on another fun filled episode of May the Best Brand Win on Entertalk Radio!

Episode 110: CE-Hell Yes! Jan 21, 2019

Show notes

When one show just isn’t enough to cram in all of the juicy interview content you got on the show floor, you do two shows. And this one includes interviews with Audio Technica, The Rocking Bed, Yo Sperm Tests, The Pocketalk Translator, And Autel Drones… I mean that is something for everyone, right? Tune in and be informed, entertained and amazed — in that order!

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