Maximize Your Social Influence with Neal Schaffer

Latest Episodes:

How to Leverage Big Data to Optimize Your Social Aug 19, 2014

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Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize your social.

Holistic Social Media 101: Asking the Right Social Media Questions Aug 12, 2014

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When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help you ask the right questions that will truly help you Maximize Your Social.

Understanding the LinkedIn Publishing Audience Aug 05, 2014

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Neal reveals his "aha!" moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that is viewing your blog posts on LinkedIn.

Neal's Fave Social Media Productivity Tips & Tools Aug 01, 2014

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Spending too much time in social and achieving too few business results? Neal shares his favorite social media productivity tips - and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds.

Is it Time for You (and Your Business) to Unplug from Social Media? Jul 30, 2014

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A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective.

The Definitive Guide to Employee Advocacy Jul 24, 2014

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Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business.

Social Media Lessons Learned from the Japanese Countryside Jul 23, 2014

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Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers get social media savvy.

Social Media Engagement from a London Pub Jul 16, 2014

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Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes "old school") insight into leveraging social media for your business.

The Uniquely Engaging Pinterest Community Boards Jun 24, 2014

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Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media strategy.

LinkedIn's Latest New Premium Features - What are They and Is it Worth the Upgrade? Jun 18, 2014

Show notes

LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on for Neal's detailed advice on the new features and why you may (or may not) be interested in them.

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