Maximize Your Social Influence with Neal Schaffer

Latest Episodes:

How Social Media Complements Your Sales Funnel Apr 01, 2014

Show notes

How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?

How to Determine Objectives for Your Social Media Strategy Mar 26, 2014

Show notes

Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit, NGO, or religious organization, here are some ideas to help you begin Maximizing Your Social.

Protecting Your Online Content in a Digital World Mar 18, 2014

Show notes

As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it.

Understanding the Compelling Power of the LinkedIn Publishing Platform Mar 13, 2014

Show notes

My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.

Best Practices in Blogger Outreach Mar 04, 2014

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Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign.

Internal Communications and Social Media - What You Need to Know Feb 25, 2014

Show notes

Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices.

Maximize Your Facebook Feb 19, 2014

Show notes

Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size.

Finding Time for Google Plus Feb 11, 2014

Show notes

Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on how to cross the chasm and derive benefits from a Google Plus presence.

Is Social Media Marketing World the Best Social Media Conference? Feb 04, 2014

Show notes

Neal interviews Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, 2014. Learn what differentiates his social media conference from others.

How Social Media is Taught in Universities Jan 28, 2014

Show notes

Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their program, what they teach, and the challenges that they and their students face.

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