Maximize Your Social Influence with Neal Schaffer

Latest Episodes:

Want Social Media Success? Be an Active Community Member! Jun 13, 2014

Show notes

If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares the secrets behind social media success.

Are You Using Social Media for What it's Meant for? Jun 09, 2014

Show notes

A look into the different ways social media users use Instagram as well as other social networks - and Neal's recommendations for being the most effective with your social media marketing.

Everything You Always Wanted to Know About Crowdfund Marketing May 28, 2014

Show notes

Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle.

The Only Constant in Your Career is Change: Learn to Embrace It (Part 2) May 20, 2014

Show notes

Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life.

The Only Constant in Your Career is Change: Learn to Embrace It (Part 1) May 13, 2014

Show notes

Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant change that is part of our everyday life.

Google Plus is Dying! Read All About It! May 07, 2014

Show notes

A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the article, the evolution of social media, and yields some insight on the least understood social network today: Google Plus.

It's Time to Reset Your Email Marketing May 02, 2014

Show notes

Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with this advice from Neal Schaffer.

Are You Helping Your Customers Create Photographable Memories? Apr 22, 2014

Show notes

Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable memories to help your customers promote your presence in social media.

Social Media for Professionals (and Students): A Professor's Perspective Apr 18, 2014

Show notes

Neal interviews social media professor Niklas Myhr about his social media classes and advice for both professional MBA students as well as undergrads.

Dynamically Adapting a Changing Content Focus to Your Social Media Strategy Apr 08, 2014

Show notes

Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do - and what to expect as a result - from this podcast.