Maximize Your Social Influence with Neal Schaffer

Latest Episodes:

Rediscovering the Potential Business Value of Facebook Groups Oct 28, 2014

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Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is time to join Neal in rediscovering the potential business value of Facebook Groups.

Making the Instagram Transition from Personal to Business Oct 24, 2014

Show notes

As Instagram continues to gain in popularity, many haven't started to leverage the opportunities that Instagram provides businesses. Neal introduces his own story of the why and how he is transitioning to use Instagram as a more integral part of his social media marketing - and why you should as well.

How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP Oct 15, 2014

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Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies that try to launch such a program internally.

Ello? What's all this talk about ELLO? Oct 10, 2014

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A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Neal's advice and gain some rational perspective on what value Ello might be able to provide you and your business.

Creatures of Habit and The Business of Social Media Oct 01, 2014

Show notes

How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what business value they should derive from social - and how to better manage their expectations vis a vis budget spend on social.

The Single Question to Help Guide Your Social Media Marketing Sep 23, 2014

Show notes

If you're looking to better leverage social media for marketing, this is the one question that you need to answer to help guide you towards implementing the right social media strategy.

The Importance of Consistency (and How It Relates to Paid Social) in Social Media Sep 16, 2014

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Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid social to help accelerate it.

Debunking the Pinterest Myth Sep 09, 2014

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How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts to help you Maximize Your Social in this episode.

The Secret to Getting Content Featured into LinkedIn Pulse Sep 03, 2014

Show notes

Neal takes a deep dive into LinkedIn Pulse and reveals a "hidden" back door to help you get your content featured into LinkedIn Pulse.

It's Time to Ctrl-Alt-Delete How You View LinkedIn Aug 26, 2014

Show notes

LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on LinkedIn for the better.

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