Maximize Your Social Influence with Neal Schaffer

Latest Episodes:

144: How to Do Influencer Marketing the Right Way in The Age of Influence Jan 24, 2020

Show notes

There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people that come out of nowhere and get paid hundreds if not thousands of dollars for posting a single photo on Instagram. Is this influencer marketing bubble about to burst? These are some of the ways influencer marketing is portrayed, but they miss out on a holistic definition of digital influence, which existed way before Instagrammers or YouTubers, and also ignore other trends in digital marketing that will push more and more brands to creating collaborations with influencers. Learn about how to do influencer marketing the right way by listening to this podcast - and if you are interested in The Age of Influence pre-order campaign, simply pre-order the paperback version from Amazon (https://nealschaffer.com/ageofinfluence) and send me the receipt to neal@nealschaffer.com. You will then get access to my invite-only upcoming two webinars ... pre-order 3 copies, and you'll also get free access to my upcoming Business of Influencer Mastermind Group Coaching Program!

143: Fanocracy: The Next Evolution in Marketing? Jan 07, 2020

Show notes

Join me for an insightful interview with the bestselling marketing author David Meerman Scott, whose The New Rules of Marketing and PR has sold more than 400,000 copies worldwide. David joined me for an interview where he revealed the background and a preview of his new book: "Fanocracy: Turning Fans into Customers and Customers into Fans." While the theme of "fans" has been something covered by others, David offers a unique approach backed by case studies and neuroscience which I believe you will find quite insightful. Once you hear the scientific background behind Fanocracy, you might join me in believing that it really might be the next evolution in marketing - for those forward-looking companies who empower their marketing and customer experience teams to push forward on a fanocracy initiative. For my listeners, even if you are not a large enterprise, the same concepts that David discusses can be leveraged by any entrepreneur, small business owner, or marketer. You can purchase your own copy of Fanocracy here.

142: How Even the Smallest of Businesses Can Leverage Influencer Marketing Nov 06, 2019

Show notes

If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry can and should leverage influencers in this episode #142. Learn more about my upcoming book on influencer marketing, The Age of Influence, at https://nealschaffer.com/ageofinfluence.

141: How Can Marketers Stay Ahead in a Rapidly Changing Industry? Oct 21, 2019

Show notes

If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of all of the changes going on in the world of marketing as well as all of the excellent and insightful blog content that are being published. From following social media feeds to subscribing to RSS feeds and newsletters, all of us marketers have our own system that we have created to try to cope, but this approach may not be ideal, especially for the subject matter that we are less familiar with. This episode #141 features an interview with Yam Regev, CEO and Founder of Zest.is. We discuss all of the changes in marketing that marketers need to be concerned about, how can marketers consume all of the blog content that is being published on a daily basis, as well as how a combination of Community + Content + AI utilizing the free Zest.is app can help support today's marketer. You can access Zest at https://zest.is As mentioned in the intro, I do host livestream shows with some of the top thought leaders in marketing infrequently, so if you are interested, please make sure you subscribe to my newsletter so that I can let you know the next time I record one. You can do so by going to my website and entering you email address on the sidebar widget or the one at the bottom of each page: https://nealschaffer.com

140: If You Want to Excel in Social Media Marketing, You Need to be an Active Consumer of Social Media Oct 06, 2019

Show notes

For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As marketers, we sometimes look for new social networks or content mediums to utilize for marketing, but instead of reading blogs or listening to what advice others give us, becoming actual users and consumers of the content on those platforms or of those mediums is probably the single most important thing you can do at the beginning to get better at them.

This episode #140 was inspired by my own podcast and the confession that I personally wasn't a consumer of podcasts yet was a podcast creator. While the positive thing is that I might not have been influenced by other podcasters and thus my podcast might be unique, it also means that I failed to grasp the importance of certain things about my podcast or the needs of podcast audiences.

As mentioned in the intro, if you haven't subscribed to my newsletter, please do so by going to my website and entering you email address on the sidebar widget or the one at the bottom of each page: https://nealschaffer.com

LinkedIn for Students: What Do I Put in My LinkedIn Profile if I am a College Student? Jun 21, 2019

Show notes

How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about their own LinkedIn profile optimization from my advice to college students? Listen on for the details!

Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) - Ep. 138 Mar 14, 2019

Show notes

Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way?

I could not think of a better person than friend and customer experience marketing expert Dan Gingiss to have on my podcast to answer these questions and more for my listeners.

As Dan explains, customer experience marketing is a vital aspect to both your online and offline business. It also could be the one defining thing that can differentiate your brand from your competitors.

Dan takes us through the correct way to implement customer experience marketing. Listen in and read the show notes below to learn more.

How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition - Episode 137 Feb 28, 2019

Show notes

Getting to the front page in the search rankings is a battlefield - you're fighting a war! The struggle to stay relevant and compete with an ever growing number of competitors requires the right tools and the right approach to revitalizing existing blog content and strategically creating new content.

If you are approaching content from a social media marketing perspective, or from a blogging perspective, today's podcast is going to really resonate with you because I want to give you a hopefully new and really holistic way of thinking about search engine optimization and therefore the content that either you already have on your site or new content that you are going to blog in the future as part of your content marketing and social media marketing efforts.

The (Social Media) Marketing Trends You Need to Understand Today Jan 03, 2019

Show notes

Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you've been putting into it. Then a new feature appears and everyone tells you how amazing it is for branding and marketing. And then it turns out that it's not as amazing as everyone says (remember Periscope?). How do we keep track of the social media marketing trends? How do we adapt? How do make sure to stay atop of the ever-flowing changes but at the same time never waste too much energy on them either? Today I interview an expert to help you answer all those questions about social media marketing trends. During my recent trip around the world, I was able to go to the Falcon.io "Spark" conference in Copenhagen, Denmark, where I finally had a chance to meet up with someone I've known and respected in social media for quite some time: Matt Navarra, a social media consultant and former social media director for the The Next Web as well as consultant to organizations such as the United Nations and BBC. In this interview I talk with Matt about what has happened to social media in the past 12 months and what's next for the future with regards to social media marketing trends. Should businesses continue experimenting with Facebook? How can brands make use of both Instagram and Facebook Stories? What is the next big thing? Listen to find out!

Wake Up Call: It's Time for Social Media Marketing 2.0 – Podcast Ep. 135 Dec 13, 2018

Show notes

16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same thing? Or is it time for a next generation, new approach to social media marketing that takes into account the fact that we are now entering our second decade of implementing organic social? Listen on for the conclusion that I have and the advice for you to completely blow up and reconstruct your social media marketing efforts to be more effective in 2019 and beyond.

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