Maximize Your Social Influence with Neal Schaffer

Latest Episodes:

My Social Media Theme for 2016: Focus - Podcast Ep. 124 Jan 18, 2016

Show notes

Happy new year and welcome to the first solo episode of 2016. Neal has been thinking a lot about skills of the best social media marketers, and what he’s going to be focusing on this year. The answer is focus: social media marketers wear lots of hats, and the only way to maintain a strategic approach is the ability to focus and keep on track. Listen in to hear how Neal keeps focused, and why focusing on your business objective is crucial to your success.

Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business - Podcast Ep. 123 Jan 05, 2016

Show notes

Today Neal is sharing an interview he did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an employee advocacy platform that uses content marketing and social media networks to connect relevant content to employees in order to showcase their company’s brand. Marylin is sharing her insider perspective and offering valuable information and advice based on lots of experience helping large clients plan and implement employee advocacy programs. Listen in to hear her talk about the value of employee advocacy, why your employees are your best assets, and why enterprise-wide employee advocacy is a natural progression of social business.

An Essential Component of Content Marketing - Podcast Ep. 122 Dec 21, 2015

Show notes

The Social Tools Summit was a couple of months ago now, but Neal is still sharing some great conversations he had around the event. On today’s podcast, he’s talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of the live streaming for the Social Tools Summit. Listen in as he goes a little deeper with Chad, discussing how and why video is an essential part of content marketing.

Everything You Wanted to Know about Employee Advocacy - Podcast Ep. 121 Dec 14, 2015

Show notes

Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBeyond. Listen in as they talk all about employee advocacy. This episode is full of great reminders for any company thinking about establishing an employee advocacy program, reasons to start one, and tips to help convince your team or executives internally as to why it’s time to try it.

How to Reach Out to Social Media Bloggers and Influencers - Podcast Ep. 120 Dec 07, 2015

Show notes

Today Neal is talking about how to reach out to bloggers, influencers, and anyone else you want to cover your story. It’s important to remember that these bloggers are busy people, and you’re asking them to take time to use your product, and maybe even tweet or write about it - time isn’t free! Listen in to learn how to build a connection, what you can and should offer them, and how to make the relationship last by involving them in your content and programs.

Rediscovering the Value of Social Media for Business - in South Africa - Part Two - Podcast Ep. 119 Nov 30, 2015

Show notes

Neal recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of that interview. This week, listen in to hear a continuation of the conversation about social media for business, and what it might be like if we could start over with social media. What would we do differently? Would we change our priorities? You’ll also hear more about Neal’s story and how he got to where he is, as well as an entertaining countdown of questions.

Rediscovering the Value of Social Media for Business - in South Africa - Part One - Podcast Ep. 118 Nov 23, 2015

Show notes

Neal is back! You’ve heard him talk about keeping it real in your social and your content, and he wants to keep it real. Neal’s goal is always to do this podcast regularly, but everyone’s busy! Since the last podcast, he’s traveled a lot, successfully launched the second Social Tools Summit in San Francisco in October, and spoken at a conference in South Africa. This episode is part one of a radio interview he did while he was there, and focuses on the value of social media and taking a step back and looking at the big picture.

Announcing Neal's New Ebook Maximize LinkedIn for Business - Podcast Ep. 117 Nov 16, 2015

Show notes

Today Neal is coming to you from Clearwater, Florida, where he actually did this podcast episode as a Periscope broadcast. And while he does talk a little bit about Periscope in this episode, what he’s mostly discussing is his new ebook which just came out on Kindle. It’s called Maximize LinkedIn for Business, and it came about from his visit to the LinkedIn Headquarters over a year and a half ago. Listen in to today’s episode for a rundown of what you can find in the ebook, and where you can get access to it.

How to Refine Your Visual Voice and Engage on Instagram - Podcast Ep. 116 Jul 31, 2015

Show notes

Neal has been in Japan these last few weeks, and he’s been thinking a lot about the power of mobile. This week Neal is talking about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to find their visual voice and be original and organic on this platform. The beautiful thing about Instagram is it’s power to connect with people. So remember, don’t go for the hard sale on Instagram - instead, focus on personality, engagement, and authenticity.

How Cathay Pacific Built a Global Employee Advocacy Program - Podcast Ep. 115 Jul 06, 2015

Show notes

This week Neal is coming to you from Japan, and he’s talking to Dennis Owen, from Cathay Pacific. The two are talking about Cathay Pacific’s extremely successful employee advocacy program, which Dennis launched simultaneously with their brand campaign “Life Well Traveled.” Dennis explains how he got the higher ups behind him, the platform they use, what kind of content is successful, and the rewards they give for engaging in the program. This is a great episode to listen to if you’ve been trying to figure out how to factor an employee advocacy program into your business plan.

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