Maximize Your Social Influence with Neal Schaffer

Latest Episodes:

It's Time to Bring Content, Organic Social and Performance Marketing Teams Together – Podcast Ep. 134 Nov 26, 2018

Show notes

I recently keynoted social media enterprise platform company Falcon.io's Spark conference in Copenhagen, Denmark on the topic of influencer marketing. I had a chance to meet with their founder and CEO, Ulrik Bo Larsen, at the event and get his perspective on all things social media marketing. Listen in for his advice.

Your Definition of Influencer Marketing is WAY Too Narrow: Influence is EVERYWHERE in Social Media Oct 31, 2018

Show notes

Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal's new book on influencer marketing, The Business of Influence, and aims to change your mindset to understand that influence is literally everywhere, on every social network and content medium, and those who influence include your followers, customers, partners, and even employees.

The Influencer Marketing ROI of Creating and Publishing a Roundup Post – Episode 132 Oct 23, 2018

Show notes

Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B businesses. Learn how to create your own roundup posts with this interview with Codrut Turcanu, one of the global leaders in producing expert roundup blog posts.

How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement - Episode 131 Oct 19, 2018

Show notes

On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experience on Instagram to help you create a policy that will help you grow both Instagram followers and engagement.

An Insider's Look at the Influencer Marketing Industry - Podcast Ep. 130 Oct 08, 2018

Show notes

What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider's look at the influencer marketing industry in this interview with Eric Dahan, CEO of the leading influencer marketing technology company OpenInfluence.

How Fresh is Your Content? A "Fresh" Look at Content Marketing - Podcast Ep. 129 Oct 01, 2018

Show notes

How fresh is your content? Content is the currency of social and digital media, yet what type of content in what content medium do you publish in what outlet or social media website? Join Neal for an insightful look into why content has an expiration date and what you can do to get the best ROI from your content.

How Harvard Medical School Does Visual Social - Podcast Ep. 128 Feb 24, 2016

Show notes

Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the Harvard Medical School. Listen in to hear him talk about how he got to Harvard Medical School, what his goals are in managing their social, and what he’s looking forward to talking to at the Social Tools Summit.

10 Tips to Hack Your Social Media Growth - Podcast Ep. 127 Feb 18, 2016

Show notes

Today Neal is talking about something he hasn’t talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. Neal has had a few companies reach out to him for advice on this subject, and was recently asked what his first steps to start building a big presence would be. The ten tips he’s talking about today are great not only for social media newbies, but also for folks who maybe need to take a step back and make sure they haven’t missed these important steps.

How to Create Processes for Your Social Media Program - Podcast Ep. 126 Feb 12, 2016

Show notes

Today’s show is about something Neal is very passionate about both for his clients and for his own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re getting out of it. Putting processes in place can help you streamline your social media program and examine what is the best strategy for your business, which will in turn provide more ROI.

Product Hunt Ask Me Anything: Answering Your Questions about Social - Podcast Ep. 125 Feb 03, 2016

Show notes

Not long ago, Neal was on an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today he’s sharing some of the questions he answered during that session because he thought maybe if one person is asking this, other people are having these same questions. Listen in to hear Neal talk about everything from the best platforms to be on, tools to be using, advice for startups, and tips for fundraising for your new social business.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Maximize Your Social Influence with Neal Schaffer

Related Podcasts

Links

Stay Connected