Maximize Your Social Influence with Neal Schaffer

Latest Episodes:

Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing Jan 26, 2015

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What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is bringing sales and marketing together with the emergence of these new trends, together with practical advice on how to align your sales and marketing departments for social selling success.

9 Things You Should Focus Your Social Media Efforts On in 2015 Jan 13, 2015

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Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the importance of internal education and ownership, and advocating for systems that help you amplify your strategies, like paid social and automation.

Restarting Your Social Media Strategy for 2015 Dec 24, 2014

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Is your social media strategy stuck in "2011 social media?" Let Neal help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015.

Announcing the Social Tools Summit Dec 16, 2014

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Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.

LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn? Dec 09, 2014

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Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or ... ? Neal responds to the question point blank with advice to help you better understand, leverage, and maximize your LinkedIn content marketing.

9 Concepts to Raise Your Social Media to the Next Level Dec 04, 2014

Show notes

Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next level.

This is How You Create a Community in Social Media through a Social Media Campaign Nov 26, 2014

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Neal shares best practices with social media campaigns by showcasing Passion Planner's Kickstarter campaign and what can be learned from it.

Want to Improve Your Social? Start with These Six Ideas Nov 19, 2014

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Neal describes a pre-sales social media consulting call with six ideas to improve your social media that go above and beyond your social media.

What I've Learned in Building a New Social Media Community Nov 11, 2014

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Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social media - and how you can leverage Neal's experience.

Protecting Your Content and Brand Equity in Social Media Nov 04, 2014

Show notes

As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he deals with these issues to help prepare you and your business for what may lie ahead for you.

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Maximize Your Social Influence with Neal Schaffer

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