Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

How To Prevent Churn Mar 08, 2023

Show notes

In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the problems you can solve, and the steps to follow in order to fix them. To learn more about what could be causing your churn and methods for reducing it, don’t miss this episode!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Prevent Churn.
[00:37] Using feedback to find out why you have churn.
[01:20] How to find and fix the most common responses on your surveys.
[04:34] The importance of reducing churn as quickly as possible.
[05:09] Temporary solutions to implement if you’re struggling with high churn rates.
[06:48] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
[07:00] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

PayPal
Marketing School on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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When Is It Acceptable To Have Churn? Mar 07, 2023

Show notes

In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out. But if your level of churn is affecting your monthly recurring revenue, you may want to consider finding ways to reduce it. Join us as we talk about when it’s okay to have churn, the times you’re more likely to experience it, and what you can do to bring down your churn rates.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: When is it acceptable to have churn?
[00:23] An overview of what we mean by churn.
[00:51] Why it’s acceptable to see high churn rates when you are starting out.
[01:41] How to reduce churn, especially when you’re new.
[02:04] The importance of collecting feedback when you have high churn.
[02:37] How you can build a hugely successful company (like Canva) and still have high churn.
[05:18] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
[05:28] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Canva
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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5 AI Marketing Tools To Check Out for 2023 Mar 06, 2023

Show notes

In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. Tune in today to learn about some of the most useful AI tools we’ve come across that will help you generate content, maximize your time, reach more customers, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 AI Marketing Tools To Check out for 2023.
[00:29] Magic Thumbnails and the visual content it will generate for you.
[01:12] How Frase helps you create better content for testing and optimization.
[01:50] Jasper as a competitor to ChatGPT and why it still has the best UX design.
[02:17] How Seventh Sense will ensure that more customers open your emails.
[03:45] Ways that Ad Creative can help you generate ads quickly.
[04:16] Discover our bonus recommendations: SEO.ai and Optimove.
[05:45] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
[06:00] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Magic Thumbnails
Frase
Jasper
ChatGPT
Seventh Sense
HubSpot
AdCreative.ai
SEO.ai
Optimove
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Why We Use the Color Orange On Our Website Mar 05, 2023

Show notes

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why We Use the Color Orange On Our Website.
[00:57] How we used various tests to measure the efficacy of the color orange.
[02:42] The research Eric did for the rebranding of Single Grain.
[03:17] Why do your call-to-action buttons need to stand out?
[05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
[05:54] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What We Think About 'Dark Social' Mar 04, 2023

Show notes

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What We Think About 'Dark Social'.
[00:38] The definition of dark social.
[01:04] How dark social makes tracking more challenging on social media.
[01:23] Why dark social is only going to become more pervasive.
[02:51] How to adapt to dark social and stricter privacy laws.
[05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
[05:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
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The Easiest Ways to Hire the Best Marketers in 2023 Mar 03, 2023

Show notes

In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do this. If someone who works for one or more of your competitors has been promoted multiple times, the chances are they are a good marketer. We tell you how you can approach them, what the typical response rate is, how you can hire more great marketers from their network, and how to make use of your own to hire well. Join us to find out how to grow your business by hiring the best marketers now!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Easiest Ways to Hire the Best Marketers in 2023.
[00:39] Why someone who has been promoted multiple times at your competitors is a good choice to hire as a marketer and how to get them to want to work for you.
[02:55] The response rate we see for the above tactic and why it is worth it.
[03:49] How you can get referrals from the new people you hire and double up on good marketers.
[04:23] Finding marketers through your own referral network and what forums can help you.
[05:26] That’s it for today!
[05:38] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
YPO
Entrepreneur’s Organization

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Where to Learn Marketing in 2023 Mar 02, 2023

Show notes

In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that will help you experiment with your websites, talk about what YouTube channels will help you be most informed, and discuss why working at agencies teaches you so much. We even delve into how having your website torched can be both a painful and educational process before reminding you that shortcuts don’t work! To hear all about how you can learn marketing in 2023 and be reminded to learn from your mistakes, tune in now!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where to Learn Marketing in 2023.
[00:39] A reminder to read the Stacked Marketer Newsletter, Demand Curve Newsletter, and the Wall Street Journal.
[01:04] Why you need to implement, practice, and experiment in order to learn marketing and what resources can help you.
[02:56] Why you should focus on watching YouTube videos about marketing.
[03:19] How working at an agency helps you learn a lot about marketing.
[05:52] Why getting your website torched, while terrible, can teach you a lot about marketing.
[06:39] A reminder shortcuts don’t work!
[07:27] That’s it for today!
[03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stacked Marketer Newsletter
Demand Curve Newsletter
The Wall Street Journal
Wordpress
Bluehost
Dreamhost
WP Engine
Chat GPT
All-in-one SEO
Yoast SEO
Marketing School on YouTube
Neil Patel YouTube
Leveling up YouTube
Matt Diggity on YouTube
HRS on YouTube

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What Twitter’s Recent Decisions Can Teach You About Marketing Mar 01, 2023

Show notes

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing.
[00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000.
[02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age.
[02:59] What Twitter is doing to make people happy and ensure its longevity and success.
[04:03] Why we can’t be angry about Twitter’s decision to ban third-party apps: platform risk.
[05:01] The importance of incentives and why Elon is one of the greatest marketers out there.
[06:08] That’s it for today!
[06:21] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Mastodon

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Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds Feb 28, 2023

Show notes

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds.
[00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs.
[01:39] The results of the survey we did on how marketers are allocating their 2023 budgets.
[03:19] Why companies want their advertisements to be measured and profitable when they can.
[04:10] The importance of having a balance in the understanding of brand and performance.
[05:36] Why do you need to keep in mind that everything can be measured when handling marketing?
[05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at https://www.marketingschool.io/newsletter!
[06:13] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stay up to date with our newsletter: https://www.marketingschool.io/newsletter

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Twitter Ad Spend Went Down 46% - Is Twitter Dead? Feb 27, 2023

Show notes

In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it will ultimately pull through, and why Musk’s takeover actually increases the chances of Twitter surviving. Join us as we look into our opinions of the future of Twitter!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Twitter Ad Spend Went Down 46% - Is Twitter Dead?
[00:38] The number of advertisers who have paused spending on Twitter and why.
[01:06] Why we think Twitter will survive and the role we think Elon Musk will play.
[02:40] Why do we believe the chances of Twitter dying are lower now with Musk’s takeover?
[04:09] What the boycott of Facebook tells us about the future of Twitter.
[04:39] That’s it for today!
[04:56] Go to https://www.marketingschool.io to learn more!