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Latest Episodes:

The App Tracking Transparency Recession Mar 17, 2023

Show notes

In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The App Tracking Transparency Recession.
[00:30] An overview of what the app tracking transparency recession is.
[00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy?
[01:05] Apple’s iOS changes and how it has affected select tech companies.
[03:11] How to adapt during this turbulent time.
[04:11] Why do marketing companies have a chance to be more creative and find new opportunities?
[05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes.
[06:27] Why marketers should be asking clients about what will help them most.
[07:40] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Stratechery by Ben Thompson
Meta
Snap Inc.
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What We Learned From A Miami Founder's Mastermind Mar 16, 2023

Show notes

In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided to take a risk and try out an entirely new format. But one thing remains consistent: ultimately his events are all about the people who attend. Because when you have high-caliber attendees from a diverse range of industries it creates an incredible opportunity for the sharing of ideas where everyone can walk away with new insights and experiences. Tune in to learn how Eric topped his previous (and highly successful) event in Beverly Hills, what Neil found so special as an attendee of the Leveling Up Founders Mastermind in Miami, and how you can get in on the next one in LA!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What We Learned From A Miami Founder's Mastermind.
[00:40] Learn about Eric’s recent Leveling Up Founders event in Miami.
[01:13] How Eric changed up the format for his latest event.
[01:51] Neil’s experience as an attendee of Eric’s latest Mastermind.
[02:31] How the diversity and knowledge of the attendees elevated the overall experience.
[04:28] Why Eric’s Mastermind events are all about the people.
[05:45] Find out how you can join Eric’s next Leveling Up Founders Mastermind in LA.
[05:54] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leveling Up Founders
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Are Uber & Lyft Ads Actually Viable? Mar 15, 2023

Show notes

In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as we break down just how viable these new advertising streams truly are!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Are Uber & Lyft Ads Actually Viable?
[00:37] The high rates of growth Uber is seeing with its new advertising model.
[01:24] Learn which businesses are getting the best results from Uber advertising.
[03:03] The rates you can expect to pay with new advertising streams from companies like Lyft, Uber, and more.
[04:07] Our recommendations on who should be using Uber and Lyft advertising for the best ROI.
[04:12] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Uber Ads
Lyft Media
Walmart Ad Center
Target Weekly Ad
CVS Advertising
Kroger Advertising
DoorDash Advertising
Marketing School Weekly
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why AI Is Overhyped For Marketers Right Now Mar 14, 2023

Show notes

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now.
[00:50] How businesses are prioritizing their AI investments.
[01:53] Why current AI tools are overhyped for marketing?
[02:15] How AI chat tools are limited by their input.
[02:58] The long-term impacts of AI chat tools versus the short-term impacts.
[04:23] Some of the ethical and legal issues that will arise from AI chat tools.
[05:13] Why it’s still worth using these new tools and how to manage your expectations.
[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

OpenAI
Chat GPT
The New Bing
Stable Diffusion Online
DALL·E 2
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How SVB's Downfall Was Caused By Marketing Mar 13, 2023

Show notes

This is a quick reaction video.

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Create a Marketing Moat Around Your Business Mar 12, 2023

Show notes

In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create a Marketing Moat Around Your Business.
[00:30] What it means to have a marketing moat around your business.
[01:02] The role of marketing and media in establishing trust with your customers.
[01:37] How to create excitement around your brand beyond producing a quality product or service.
[02:39] Examples of how brands differentiate themselves in novel and interesting ways.
[05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen Mar 11, 2023

Show notes

Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Viable Are Partnerships as a Growth Channel? Mar 11, 2023

Show notes

In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and gain traction, but it may be years before you start seeing a real return on your investment. Tune in to learn about the most effective ways to approach partnerships and how best to build your partnerships team!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Viable Are Partnerships as a Growth Channel?
[00:37] The considerable amount of time and energy it takes to build a partnerships team.
[01:16] Examples of how partnerships can work effectively.
[02:51] How to approach partnerships, especially if you’re just starting out.
[03:42] Creative ways for you to leverage your partnerships.
[04:46] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Marketing School on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro.

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What to Do When You’re Feeling Content Burnout Mar 10, 2023

Show notes

In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickly lead to burnout if you don’t have the proper systems in place. Find out what we’ve learned about how to create content sustainably and avoid burnout, from focusing on topics that you’re passionate about to delegating when you need to.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What to Do When You’re Feeling Content Burnout.
[00:30] The importance of picking topics you’re passionate about.
[01:07] How to make pivots on YouTube without losing your audience.
[01:55] The value of taking breaks when you need them.
[02:40] Ensuring you have the necessary systems, processes, and teams in place to support you.
[04:48] Understanding your strengths and knowing when to delegate.
[06:03] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
[06:15] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Vanessa Lau
ChatGPT
Jasper
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro.

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Use Pillar Content to 10x Your Output in 2023 Mar 09, 2023

Show notes

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to content creation, be it writing, recording, or speaking. We break down how to make the most out of your pillar content by remixing it for a variety of platforms and reaching an exponentially larger network!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Use Pillar Content to 10x Your Output in 2023.
[00:25] The definition of pillar content and how it shifts depending on your context.
[01:13] How to identify and 10x your pillar content.
[02:06] Using other channels to get the most out of your content.
[04:27] How to leverage your various networks.
[05:18] How Vanessa Lau repurposes her content, to great effect.
[06:49] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
[07:01] Go to https://www.marketingschool.io to learn more!